Twenty body products for the moments your customers already live: the shower, the bar of soap, the hot afternoon, the wedding, the massage, the hands and the heels. Pick one, and we make it yours.
Inside
From the shower to the soles of the feet
Body care is bought for a moment, not for a skin type: a wash that feels like a treat, a bar the whole family shares, a lotion that survives the afternoon heat, a polish before the big day. Every concept here is built for one of those moments, on body care and soap our factory already makes. Each comes with three reasons brands pick it, the market behind it, where it goes in 2027 and how it grows into a full line.
Shower and bath
01
Silk Rinse Shower OilOil in the hand, milk on the skin, no lotion after.
02
Bidara Garden Shower GelLocal garden scents in a gentle daily gel: bidara, pandan, kaffir lime, jasmine.
03
Clear Back Body WashFor the breakouts on the back that a face wash never reaches.
Bar soap
04
Second Skin Syndet BarA bar that cleans like a gentle liquid cleanser.
05
Telang Luffa BarReal luffa in a blue-flower bar: scrub and wash in one.
06
Earth Clay BarClay and moor mud for oily skin and the back.
07
Heritage Herb BarMalaysian heritage in a bar: agarwood, sirih, black seed.
08
Goat Milk Family BarA mild milk bar the whole family shares, baby included.
Body moisture and glow
09
Seven White Flowers Body LotionSeven white flowers. One quiet ritual.
10
Powder Dry Body LotionGoes on wet and cool, dries to a silky powder feel.
11
Sleeveless Even Tone Body SerumFor the knees, elbows and underarms that look darker than the rest.
12
Ceramide Comfort Body CreamFor skin that air-con and hot showers leave tight and itchy.
13
Crystal Leaf DeoThe mineral crystal and betel leaf our grandmothers trusted for fresh underarms, now an easy roll-on.
Scrub, polish and smooth
14
Bridal Glow PolishKing and queen for a day, with a polish countdown she can keep.
15
Island Salt ScrubScrub, oil and glow in one jar, rinsed off in one shower.
16
Razor TruceEnd the war with your razor, on legs, underarms and beard.
Massage and shape
17
Warm Contour Massage GelA warming gel for the massage that comes before the dress.
18
Bump to Baby Stretch OilA daily oil for growing bellies and the months after.
19
After-Run Magnesium LotionFor legs after the run, the futsal, the long shift.
Hands and feet
20
Five-Times Hand CreamFor hands washed many times a day: wudu, kitchen, clinic.
21
Sandal Season Heel BalmFor heels that crack in open sandals.
Chapter · 3 concepts
Shower and bath
The one step nobody skips
Shoppers forget serums, skip lotion and run out of sunscreen, but almost nobody skips the shower. That makes it the most reliable moment in body care, and the easiest place to add a benefit. A wash can now carry what used to need a second product: moisture for skin that air-conditioning leaves tight, clear-pore care for a back that a face wash never reaches, a scent that feels like home. Across Asia Pacific, body wash is the largest part of bath and shower, and in Malaysia it keeps taking ground from bar soap. The newer shelf is shower oil, small but growing worldwide. The three concepts here sell on texture, on need and on scent, and each gives a brand a daily product with a clear reason to choose it.
The market in numbers
Asia-Pacific bath and shower products are estimated at USD 16.29 billion in 2026, forecast at USD 21.46 billion by 2031; body wash and shower gel held 34.22% in 2025.
Mordor Intelligence (Asia-Pacific Bath and Shower Products Market, report summary), updated September 2026
In Malaysia, body wash leads bath and shower while bar soap continues to decline, and new launches increasingly feature wellbeing ingredients.
Euromonitor International (Bath and Shower in Malaysia, report summary), September 2026
The global shower oils market is put at about USD 305.6 million in 2026, rising to about USD 470.1 million by 2036 (global).
Oil in the hand, milk on the skin, no lotion after.
“After a hot shower in an air-conditioned room my legs feel tight and dull, but I never have time to put on body lotion before work.”
Body lotion is the step most people mean to do and never do. The shower is the one moment every shopper already gives their skin each day, so Silk Rinse moves the moisture there. A golden oil pours into the palm, turns milky white against wet skin, lathers lightly and rinses away without an oily film on the floor or the towel. What stays behind is a soft, satin feel that lasts into the evening. It suits the shopper who showers twice a day and finds that every gel wash leaves her a little tighter. For a brand, it is a premium texture on a daily habit, a small luxury that gets used up fast.
Why brands pick it
1
Skip the lotion step
Moisture goes on in the shower, so busy shoppers get soft skin without one more product to remember.
2
A texture people talk about
Oil turning to milk in the hand is a show-stopping moment for a short video or a counter demo.
3
Premium on a daily item
A shower product used every day carries a luxury story and earns a higher shelf position than a standard gel.
01Silk Rinse Shower OilSweet almond and coconut oils for a soft finish, light plant-derived esters that keep the oil from feeling greasy, and mild oil-loving cleansers that turn milky with water and rinse clean. Make it as: Daily shower oil, Bath and shower oil for soaking, Travel size shower oil
What each part brings
The oil
Turns to milk
a clear oil that turns soft and milky the moment it meets water, then rinses clean
The cleanse
Washes, never strips
mild oil-loving cleansers lift sweat and sunscreen while leaving skin's own oils in place
The finish
Lotion-soft after towel
almond and coconut oils leave a thin silky layer, so the lotion step can be skipped
Why there is demand
The global shower oils market is put at about USD 305.6 million in 2026, growing to about USD 470.1 million by 2036, around 4.4% a year (global).1
Lipid-replenishing shower oils sit at price points three to five times higher than standard shower gels; Asia Pacific holds 22.4% of this segment and is named the fastest-growing region.2
Asia-Pacific bath and shower products are estimated at USD 16.29 billion in 2026; the group that holds shower oils, scrubs and bath salts is called the most dynamic part of the market.3
2027 outlook
Shower oil is still a small, young shelf next to gels, which is why it is open. The market is growing steadily worldwide, Asia Pacific is named the fastest-growing region for the richer oils, and shoppers are paying several times the price of a gel for a wash that moisturises. Body care in the region is moving toward skincare benefits in daily steps. A shower oil that replaces the lotion step fits that move into 2027.123
Grow it into a line
Dry body oil sprayA light after-shower mist for shoppers who want extra glow on arms and legs.Glow on arms and legs, dry to the touch in moments.Why add it Gives shower oil fans a second step and a reason to buy the set.
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Bath soak oilA weekend soak version for shoppers with a bathtub or a hotel stay.A slow, scented soak that leaves skin satin soft.Why add it Reaches shoppers who bathe on weekends or travel to hotels.
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Shower oil gift setThree scents in small bottles for festive and wedding gifting.Three scents to try, wrapped and ready to give.Why add it Lifts basket size at Hari Raya, Chinese New Year and weddings.
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Baby bath oilA mild, light-scented version that lets parents bathe and moisturise in one step.Bath and moisture in one gentle step.Why add it Brings parents into the range with a mild family product.
How to sell the full range
Sell the moment the oil turns to milk: pour, add water, show the change, then let the shopper feel her own arm after rinsing. That five second demo closes more sales than any claim. Position it as the lotion you do not have to remember. It fits premium body care brands, spa and hotel brands, gift-led online stores and live selling.
LaunchOpen with the daily shower oil in two signature scents and lead every post with the oil-to-milk demo.
Month 3Add the dry body oil spray as the after-shower partner and sell the pair as a glow set.
Month 6Bring in the bath soak oil, gift set and baby bath oil for festive seasons and families.
Mordor Intelligence (Asia-Pacific Bath and Shower Products Market, report summary), updated September 2026
02
Scented shower gel
Bidara Garden Shower Gel
Local garden scents in a gentle daily gel: bidara, pandan, kaffir lime, jasmine.
“Every shower gel on the shelf smells like the same imported flower; I want one that smells like my grandmother's kampung garden.”
People do not buy a shower gel for its cleansers; they buy it for the way the bathroom smells when they step out. Bidara Garden builds a range on scents that belong here: bidara leaf, used in mandi traditions for generations, sweet pandan, sharp kaffir lime and night jasmine. Each one is a story a shopper already knows, told in a gentle daily gel with mild coconut and sugar-based cleansers and skin-comforting trehalose and panthenol. Pearl or vitamin E beads make the gel as pretty in the bottle as it smells. For a brand, four local scents give four reasons to collect, gift and come back.
Why brands pick it
1
Scent is the purchase
A familiar local scent stands out on a shelf full of generic florals and makes the brand easy to remember.
2
A series to collect
Four garden scents let shoppers try one, then buy the rest, and give the brand a new scent to launch each season.
3
Gentle enough for the whole family
Mild cleansers and comfort ingredients make it an everyday wash for every member of the house.
02Bidara Garden Shower GelMild cleansers from coconut and sugar, trehalose and panthenol to help skin feel soft and comfortable, allantoin for comfort, and pearl or vitamin E beads for a gentle shine in the bottle. Make it as: Shower gel, Pearl body wash, Refill pouch, Hand and body wash pump
What each part brings
The scent
Smells like home
bidara, pandan, kaffir lime and jasmine, scents shoppers grew up with
The wash
Gentle every day
mild cleansers from coconut and sugar lather softly without a tight feel
The care
Soft after rinse
trehalose, panthenol and allantoin help skin feel comfortable after every wash
Why there is demand
In Malaysia, body wash now leads bath and shower as bar soap declines, and the category sees a high number of launches built around holistic wellbeing ingredients.1
38% of soap buyers said their choice is based mainly on scent, and 35% prefer shower products with extra moisturisers (US).2
Southeast Asian fragrance is being reshaped by local ingredients such as pandan and jasmine, with homegrown brands turning culture into a selling edge (SEA).3
2027 outlook
Malaysian shoppers keep moving from bar soap to body wash, and new launches lean on ingredients that feel good rather than only clean. Scent remains the first reason people pick a wash, and across Southeast Asia, local ingredients like pandan and jasmine are becoming a source of pride rather than something to hide. A gentle gel with home-grown garden scents sits right on both moves in 2027.123
Grow it into a line
Garden body lotionCarries the same scent onto the skin so it lasts through the day.The garden scent stays on the skin all day.Why add it Gives scent fans a second item in the same fragrance.
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Garden hand washPuts the scent by the kitchen and bathroom sink where guests notice it.Fresh garden scent every time you wash your hands.Why add it Places the brand at every sink in the house.
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Refill pouchA lower-cost refill that keeps loyal buyers in the range.Same favourite scent, less plastic.Why add it Keeps repeat buyers loyal and lowers their cost per wash.
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Garden room and linen mistTakes the scent beyond the shower into the home and gift market.Bring the garden scent into the bedroom.Why add it Opens the home fragrance and gift shelf.
How to sell the full range
Sell the scent first and the gel second. Let shoppers smell all four at the counter, use tester strips at fairs and describe each scent as a place and a memory in posts. Launch as a collectable series and rotate a limited scent each festive season. It suits family and heritage brands, halal personal care brands, hotel and homestay amenities, and supermarket shelves.
LaunchOpen with two to four garden scents in shower gel, sold as a series with a scent story on each bottle.
Month 3Add the matching body lotion and hand wash so each scent can be bought as a set.
Month 6Bring in refill pouches and a room and linen mist, plus one limited festive scent.
Euromonitor International (Bath and Shower in Malaysia, report summary), September 2026
Mintel press release, Splish, splash: scent and moisturization dominate the bath and soap market, April 2011
Jing Daily, The fragrance industry has a new challenger: Southeast Asia, 15 April 2026
03
BHA body wash
Clear Back Body Wash
For the breakouts on the back that a face wash never reaches.
“My face is clear now, but after futsal and the gym my back and chest keep breaking out and I cannot even reach them.”
Most shoppers who care about acne have a face routine; almost none have a back routine. Yet the back and chest are where sweat, tight sports shirts and bag straps sit all day, and where a cream is hardest to reach. Clear Back puts the care in the one product that already touches the whole body. Lather it on, let it sit while you wash your hair, rinse. A gentle BHA helps keep pores clear, niacinamide and zinc help skin look calmer, and a cool finish feels fresh after training. It speaks to young men as much as women, and it gives a skincare brand a reason to step below the neck.
Why brands pick it
1
Care where hands cannot reach
A wash covers the back and chest in the shower, so there is no stretching to apply a cream.
2
Made for the sport crowd
Gym, futsal and badminton players sweat in tight shirts; a cool, clean-feeling wash fits straight into their post-game shower.
3
A face brand's next step
Brands with acne-care face lines can add body care with a story their buyers already trust.
03Clear Back Body WashA gentle BHA that helps keep pores clear, niacinamide and zinc for calmer, more even-looking skin, willowherb and allantoin to keep skin comfortable, and a light cooling agent for a fresh feel. Make it as: Body wash gel, Back mist spray, Shower scrub wash
What each part brings
The clear
Pores kept clear
a gentle BHA works in the lather to help keep body pores from clogging
The calm
Calm, even-looking skin
niacinamide, zinc and willowherb help skin look calmer and marks look less obvious
The fresh
Cool after sweat
a touch of menthol gives a clean, cool feel after sport or a long humid day
Why there is demand
In a US online survey of 2,000 people aged 14 to 29 with active acne, 51% had acne on both face and trunk, rising to 60% among those with moderate or severe acne (US).1
In Kuching, 75.8% of 582 students aged 16 to 25 had acne, and 56% of them had never sought medical attention (Malaysia).2
Across 696 acne patients in five US cities, about half had acne on the chest or back, and more than 75% were interested in treating it (US).3
2027 outlook
Acne is close to universal among Malaysian students, and most of them manage it on their own rather than seeing a doctor, which means the shelf, not the clinic, is where they look. Clinical data from abroad shows around half of people with acne also have it on the body and want to deal with it. A clear-pore body wash meets a real, under-served need for young, active shoppers in 2027.213
Grow it into a line
Back mist sprayA leave-on mist that reaches the middle of the back without help.Reaches the middle of the back, no help needed.Why add it Turns a one-product buyer into a routine buyer.
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Clear body scrubA weekly smoothing step for rough, bumpy skin on arms and back.Smoother-feeling skin on arms, back and chest.Why add it Adds a weekly step and a reason to come back.
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Light body gel lotionAn oil-free moisture step that does not feel heavy after a wash.Light moisture that sinks in fast after sport.Why add it Answers 'what do I use after?' without a heavy cream.
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Sport cooling body wipesA quick fresh-up in the gym bag when there is no shower.A cool, fresh wipe-down when there is no shower.Why add it Puts the brand into gym bags and sports shop counters.
How to sell the full range
Lead with the honest line: your face wash never reaches your back. Show the 'lather and wait while you wash your hair' routine in a short video, because the habit is the product. Sell it next to gym gear, through sport and fitness creators, and alongside a brand's acne-care face line. It suits young men's grooming brands, acne-care brands and pharmacy shelves.
LaunchOpen with the body wash gel and a 'one minute lather' routine shown by sport and fitness creators.
Month 3Add the back mist spray so buyers have a leave-on step for the hard-to-reach middle of the back.
Month 6Bring in the clear body scrub, light gel lotion and sport wipes for a full body clear routine.
Tan J et al., Prevalence and Demographics of Truncal Involvement Among Acne Patients, J Clin Aesthet Dermatol, 2022
Lim TH et al., Prevalence and psychosocial impact of acne vulgaris among high school and university students in Sarawak, Med J Malaysia, July 2022
Del Rosso JQ et al., A Closer Look at Truncal Acne Vulgaris, Journal of Drugs in Dermatology, June 2007
Chapter · 5 concepts
Bar soap
The oldest format, rebuilt for 2027
Bar soap has been a TCT line since our 2021 catalogues, and the range has only grown since: mild syndet bars, luffa bars, clay bars, heritage herb bars, milk bars, and hand and scrub bars. The bar is having a second life. It needs no plastic bottle, travels without leaking and sits well on a gift shelf, while modern syndet bases take away the tight feel that sent many shoppers to shower gel. Each bar in this chapter has a clear job: clean gently, polish, lift oil, carry a local story, or serve the whole family. For a brand, a bar is also one of the most visual products to sell, because the colour, the cut and the lather can be shown in seconds. That makes it a strong first product and an easy second line.
The market in numbers
The global bar soap market was valued at USD 32.44 billion in 2025 and is projected to reach USD 48.42 billion by 2034; Asia Pacific is the largest region with a 35.42% share.
Straits Research (Bar Soap Market, report summary), 2026
Malaysians use about 16.8 kg of plastic packaging per person each year, the highest of six Asian countries in a WWF study (2016 data).
SAYS, citing WWF (Plastic Packaging in Southeast Asia and China, 2016 data), 18 February 2020
Shopping was the largest tourism spending category in Malaysia in 2025, at RM88.9 billion or 37.5% of tourism consumption, across 42.2 million visitor arrivals.
SAYS, citing DOSM Tourism Satellite Account 2025, 15 September 2026
04
Syndet bar
Second Skin Syndet Bar
A bar that cleans like a gentle liquid cleanser.
“I stopped using bar soap because it left my skin tight, but I hate buying a new plastic bottle of shower gel every month.”
Many shoppers left bar soap years ago for one reason: it made skin feel tight. A syndet bar fixes that memory. It is a bar in shape only; inside, the clean comes from mild surfactants, the same kind used in gentle liquid cleansers, set at a skin friendly pH. Second Skin adds shea butter, almond oil and moisture binders so skin feels soft after the towel, not stripped. The bonus is what is missing: no pump bottle, no half used gel to carry on a trip. For a brand, it is the easiest way into plastic-free beauty without asking the shopper to give up the feel of a cleanser they already trust.
Why brands pick it
1
Changes the bar soap memory
Built on a mild syndet base, so it feels like a gentle cleanser, which wins back shoppers who left bar soap for shower gel.
2
Plastic-free without trade offs
A paper wrapped bar replaces a plastic bottle and still gives a creamy lather and a soft after feel.
3
Made for sensitive shelves
An unscented version suits shoppers who read labels for sensitive skin, with mildness claims set by the brand's own tests.
04Second Skin Syndet BarA mild syndet bar base that cleans without the tight feel of soap, shea butter and sweet almond oil for softness, a sugar based moisture binder, allantoin for comfort, and a gentle acid that keeps the bar near skin pH. Make it as: Body syndet bar, Facial syndet bar, Unscented sensitive bar, Mini travel bar
What each part brings
The base
Not really soap
a mild syndet base cleans the way a gentle liquid cleanser does, without the tight feel of old soap
The comfort
Soft after rinsing
shea butter, almond oil and a sugar based moisture binder leave skin feeling soft, not squeaky
The bottle
No bottle at all
a paper wrap replaces the plastic pump bottle on the shower shelf
Why there is demand
Synthetic (syndet) bars held 61.20% of the global bar soap market in 2025, the largest type, credited to a milder pH, better lather and premium, dermatologically tested lines.1
In South Korea, 'for sensitive skin' claims on beauty launches rose from 26% in January 2021 to 35% in December 2023, and 52% of Thai consumers call their facial skin sensitive (Asia).2
A WWF study found Malaysians use about 16.8 kg of plastic packaging per person each year, the highest of six Asian countries studied (2016 data).3
2027 outlook
The bar is not going away; it is changing what is inside. Syndet bars already lead global bar soap, and the reason is mildness, the same reason Asian brands keep adding sensitive skin claims. Malaysia uses more plastic packaging per person than its neighbours, which gives a paper wrapped bar a clear story. In 2027 a syndet bar lets a brand sell plastic-free and gentle in one product, without retraining the shopper's habits.123
Grow it into a line
Facial syndet barA smaller, softer bar for the face, the first step a syndet buyer adds.The same gentle clean, sized and scented for the face.Why add it Turns a body wash buyer into a two bar household and doubles the use.
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Shampoo barCarries the plastic-free story from body to hair in the same shower.A rich lather for hair with no bottle to throw away.Why add it Lets the brand sell a full bottle-free shower, not one bar.
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Hand soap barA sink-side bar for the home and the office pantry.Washes hands many times a day and still feels soft.Why add it Adds a second spot in the house where the brand is seen every day.
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Travel soap tin setTwo mini bars in a reusable tin for trips and the gym bag.No leaks in the bag and nothing poured into tiny bottles.Why add it Gives gift and travel shelves a ready reason to stock the range.
How to sell the full range
Sell the feel, not the shape. Put a wet bar in the shopper's hand at the counter or show a creamy lather in a short video, then say the line: it cleans like your gentle cleanser. Pair the plastic-free story with the sensitive skin story. It suits clean beauty brands, pharmacy brands, eco shops, hotel and travel retail, and online sellers who ship light.
LaunchOpen with the body syndet bar in a scented and an unscented version, and lead with the soft after feel.
Month 3Add the facial syndet bar and the hand soap bar so one household buys two or three bars.
Month 6Bring in the shampoo bar and the travel soap tin set for a full bottle-free shower and the gift season.
Straits Research (Bar Soap Market, report summary), 2026
Mintel (More APAC beauty trends are sensitive skin focused), 20 August 2024
SAYS, citing WWF (Plastic Packaging in Southeast Asia and China, 2016 data), 18 February 2020
05
Luffa bar
Telang Luffa Bar
Real luffa in a blue-flower bar: scrub and wash in one.
“I own a body scrub and a loofah, but I never use them because it means one more step in a five minute shower.”
A scrub is a step most people skip, and a plastic loofah hangs in the shower collecting doubts. Telang Luffa puts both into one bar: a ring of real dried luffa set inside a blue-flower soap, hung on a cord so it dries between showers. Lather, rub, rinse, done; the polish happens while you wash. The colour comes from the bunga telang idea every Malaysian knows from nasi kerabu, which makes the bar easy to photograph and easy to remember. For a brand, it is a product that sells on sight in a video, and a natural fibre that answers shoppers turning away from plastic sponges.
Why brands pick it
1
Two steps become one
Scrub and wash happen in the same lather, so shoppers who skip body scrub finally polish their skin every week.
2
Sells on camera
The deep blue colour and the visible luffa ring look striking in a short video and on a gift shelf.
3
A natural answer to plastic sponges
Real plant luffa replaces a plastic mesh puff and hangs on its own cord to dry.
05Telang Luffa BarNatural luffa slices or grains for a gentle scrub, a soap base made with coconut oil, sweet almond oil and shea butter for softness, niacinamide to help skin look brighter, and trehalose and allantoin to keep skin comfortable. Make it as: Luffa slice bar on a cord, Ground luffa bar, Mini guest luffa bar
What each part brings
The fibre
Real luffa inside
a slice or grains of natural luffa gives a scrub that is not too rough and not too smooth
The flower
Bunga telang blue
a butterfly pea theme gives the bar its deep blue look and a local story
The glow
Polish and brighten
niacinamide helps skin look brighter and more even once dull skin is polished away
Why there is demand
The global loofah market is expected to grow from US$2.03 billion in 2024 to US$2.97 billion by 2031, about 5.6% a year, driven by demand for natural and sustainable personal care.1
Natural loofah is expected to lead the loofah bath sponge market with a 54.0% share in 2026, and plastic mesh formats face delisting risk as lower-plastic bath accessories gain shelf space.2
Butterfly pea flowers were worth about USD 484 million in 2024 and may reach USD 679 million by 2030; Asia-Pacific is the largest market, and beauty brands are adding the extract to skin and hair care.3
2027 outlook
Luffa is moving from a bath accessory to an ingredient. The natural loofah market keeps growing, natural fibre is taking shelf space from plastic mesh, and butterfly pea is spreading from drinks into beauty with Asia-Pacific in the lead. A bar that holds both, real luffa and a bunga telang look, is easy to understand, easy to film and easy to gift. Expect luffa bars to stay a strong video seller into 2027.123
Grow it into a line
Luffa body scrub gelA squeezable scrub for shoppers who want the luffa feel in a tube.Real luffa grains in a gel that rinses clean.Why add it Gives the bar buyer a second texture and a reason to visit again.
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Luffa lip scrubA small, giftable lip step with the same luffa story.Polishes dry lips smooth in seconds.Why add it A low ticket add-on that rides the bar's look at checkout.
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Telang body lotionThe blue-flower lotion that follows the scrub, so polished skin feels soft.Light lotion for skin that feels smooth after the scrub.Why add it Completes a scrub then moisturise routine and lifts basket size.
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Luffa bar trio gift boxThree colours (blue, violet, green) on hanging cords in one box.Three scents, three colours, one box ready to give.Why add it Turns a daily bar into a gift for festive and souvenir shelves.
How to sell the full range
Lead with the cut: slice a bar on camera so the luffa ring shows, then lather it on an arm. The visual does the selling. Sell it as the scrub you never skip because it is your soap. Offer three colours for choice and gifting. It suits online live selling, natural and eco brands, souvenir shops and spa retail.
LaunchOpen with the blue Telang Luffa Bar on a cord and a short video of the luffa ring being cut.
Month 3Add the luffa body scrub gel and the telang body lotion as a scrub then moisturise pair.
Month 6Bring in the luffa lip scrub and the luffa bar trio gift box for festive and souvenir seasons.
The Insight Partners (Loofah Market, press release), 30 December 2025
MarkNtel Advisors (Butterfly Pea Flowers Market, press release), 23 July 2025
06
Clay bar
Earth Clay Bar
Clay and moor mud for oily skin and the back.
“My face and back get oily by lunchtime, and my shower gel washes the oil off for an hour, then it is back.”
Oil control is the first thing Malaysian skincare users ask for, and clay is the oldest answer there is. Earth Clay Bar turns it into a daily habit instead of a weekly mask: a bar that lathers with kaolin, green or red clay, or a dark moor mud with charcoal. It helps lift oil from the face, the chest and the back in the shower, then niacinamide and panthenol keep skin from feeling stripped. Four colours make a collection rather than one product, each with its own look and scent. For a brand, it is an evergreen with a clear job, one shoppers repurchase without needing to be convinced again.
Why brands pick it
1
A mask that lathers
Clay works in the daily shower, so shoppers get the clean, matte feel without setting aside time for a mask.
2
Four colours, one collection
White, green, red and black bars line up on a shelf and invite shoppers to collect and compare.
3
Body, not only face
Made for the back and chest as well, where face products never reach and oil builds up after a long day.
06Earth Clay BarKaolin and green or red clay that help lift oil and dirt, a thermal moor mud and charcoal for a deep, earthy clean, niacinamide to help skin look balanced, and panthenol and allantoin to keep skin comfortable. Make it as: White clay bar, Green clay bar, Red clay bar, Charcoal and moor mud bar
What each part brings
The clay
Lifts the oil
kaolin and coloured clays help lift oil and dirt from the skin surface in the lather
The mud
Moor mud richness
a thermal moor mud gives the bar its dark colour and a rich, earthy clean
The balance
Clean, not stripped
niacinamide, panthenol and allantoin help skin feel balanced and comfortable after rinsing
Why there is demand
Oil control is the top benefit Malaysian skincare users seek (41%), and oily skin is the second most common skin type at 26%, more common among men.1
Clay-based cleansing bars are worth about USD 1.3 billion in 2026 and forecast to reach USD 3.2 billion by 2036 (9.2% a year), with Asia the strongest growth region and a shift from liquid to solid formats.2
Another estimate values clay-based cleansing bars at US$2,025 million in 2025, reaching US$3,294 million by 2032 at about 7.1% a year.3
2027 outlook
Clay cleansing bars are one of the faster moving corners of bar soap, with forecasts of 7 to 9 per cent growth a year and Asia growing fastest. Malaysian shoppers already rank oil control first among skin benefits, and many men describe their skin as oily. A clay bar answers that need in the shower every day, and a four colour range keeps it fresh on the shelf into 2027.123
Grow it into a line
Clay face barA finer, smaller clay bar made for the face.A clean, matte feel for oily T-zones.Why add it Moves the body bar buyer onto the face shelf with the same story.
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Charcoal body bar for menA black bar with a sharper scent for the men who buy for themselves.Washes off sweat and oil after sport and work.Why add it Opens the men's shelf, where oily skin is most common.
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Clay mask stickA swipe-on clay mask for the face and the upper back.Swipe, wait, rinse: no bowl and no brush.Why add it Adds a weekly treat step to a daily bar routine.
›
Clay scrub soapA clay bar with fine scrub grains for a deeper weekly clean.Fresh, polished feel on back, chest and arms.Why add it Gives loyal buyers a second texture inside the same colour family.
How to sell the full range
Sell the colour and the job together. Line up the four bars and let the shopper choose by colour and feel, then explain one simple thing: clay helps lift oil in the shower. Speak to the back as well as the face. It suits men's grooming brands, sports and gym retail, pharmacy shelves and online sellers who like a collectable range.
LaunchOpen with the white, green, red and charcoal moor mud bars as a four colour collection.
Month 3Add the clay face bar and the charcoal body bar for men to split face and body, women and men.
Month 6Bring in the clay mask stick and the clay scrub soap for a weekly deeper clean.
Vodus Research (Malaysia Skincare Study 2026, 2,221 respondents), 2026
Global Info Research via MarketPublishers (Global Clay-Based Cleansing Bars Market 2026, report summary), April 2026
07
Herb bar
Heritage Herb Bar
Malaysian heritage in a bar: agarwood, sirih, black seed.
“I want to bring home something from Malaysia that is useful, light in my luggage and not another fridge magnet.”
Shopping is the biggest thing visitors spend on in Malaysia, and the best souvenir is one that gets used. Heritage Herb Bar turns the plants of a Malaysian kampung into a range of small, boxed bars: agarwood with its warm oud, black seed, pandan, rice bran, mangosteen and rambutan, each with a short story printed on the box. A bar is light, it needs no liquid rules at the airport and it lasts for weeks of showers back home. For a brand, it is a gift shelf product with a reason to exist: real local plants, a story worth telling and a format that never leaks in a suitcase.
Why brands pick it
1
A souvenir that gets used
Useful, light and liquid-free, a herb bar is easy to buy for many people and easy to carry home.
2
A story on every box
Each herb comes with its own short local story, which turns a soap into a talking point at the counter.
3
Agarwood leads the range
Gaharu is one of Malaysia's most prized plants, and its warm scent gives the range a premium hero.
07Heritage Herb BarAgarwood water and a warm oud scent, black seed, pandan, rice bran and local fruit themes such as mangosteen and rambutan, on a mild bar base with sweet almond oil and natural orange and lemongrass oils for a fresh lift. Make it as: Single herb bar in a printed box, Mini bar gift set, Hotel and spa guest bar
What each part brings
The wood
Gaharu, the agarwood
agarwood water and a warm oud scent give the range its most precious note
The garden
Herbs and fruits
black seed, pandan, rice bran, mangosteen and rambutan bars each carry a local story
The gift
Light to carry
a small boxed bar travels in any luggage and needs no liquid rules at the airport
Why there is demand
Malaysia recorded 42.2 million visitor arrivals in 2025, and shopping was the largest tourism spending category at RM88.9 billion, or 37.5% of all tourism consumption.1
Domestic visitors spent RM121.3 billion in 2025, up 13.6%, with shopping again the largest share at 36.9%, across 290.1 million domestic visitors.2
Malaysia exported nearly 95,000 kg of agarwood chips worth about RM11.4 million in 2025; the minister named personal care products and souvenirs as higher-value routes beyond raw exports.3
2027 outlook
Malaysian tourism has passed its 2019 level, and shopping is now the biggest part of what visitors and locals spend on trips. At the same time, the government is pushing agarwood toward finished products such as personal care and souvenirs rather than raw chips. A boxed herb bar range sits right where those two meet, giving souvenir, hotel and gift shelves a useful local product that keeps selling into 2027.123
Grow it into a line
Heritage mini bar gift boxSix small bars, one per herb, in a printed box made for gifting.A taste of six Malaysian herbs in one box.Why add it Lifts the spend per tourist and fits airport and hotel shelves.
›
Agarwood shower gelThe agarwood scent in a daily gel for shoppers who loved the bar.The warm scent of gaharu in every shower.Why add it Keeps the gift buyer coming back after the trip.
›
Rambutan body lotionA fruity, light lotion that adds a playful local note to the range.Light lotion with a sweet tropical scent.Why add it Brings a softer, younger scent into a range led by wood and spice.
›
Men's heritage herb barA woody, spicy bar with a men's box for the gift shelf.A bold herbal scent made for men.Why add it Gives shoppers a ready gift for fathers, husbands and colleagues.
How to sell the full range
Sell the story and the box. Each bar gets a one line local story and a clean printed box, and the counter shows a mix of six so the shopper builds a gift set. Lead with agarwood as the premium hero, then the familiar herbs. It suits souvenir and airport shops, hotels and spas, heritage brands, corporate gifting and festive hampers.
LaunchOpen with three single herb bars led by agarwood, each in a printed story box.
Month 3Add the heritage mini bar gift box and the men's heritage herb bar for gift shelves.
Month 6Bring in the agarwood shower gel and the rambutan body lotion so gift buyers can keep using the range.
SAYS, citing DOSM Tourism Satellite Account 2025, 15 September 2026
Human Resources Online, citing DOSM Domestic Tourism Survey 2025, 22 June 2026
The Star, quoting the Plantation and Commodities Minister, 13 September 2026
08
Milk bar
Goat Milk Family Bar
A mild milk bar the whole family shares, baby included.
“Everyone in my house uses a different shower gel, and I just want one gentle soap that is safe enough for the kids and nice enough for me.”
In most homes the shower shelf is crowded: one gel for mum, one for dad, a baby wash, a teen's favourite. Goat Milk Family Bar clears it. One creamy, mildly scented bar sits on the ledge and everyone uses it, from grandparents to toddlers, with an unscented baby bar for the newest member. Goat milk is a name parents already trust in the pharmacy aisle, and a bar makes it affordable to use every day. For a brand, it is the steady seller: a household product that is bought again every month, sold in packs, and handed down as a habit from one generation to the next.
Why brands pick it
1
One bar, the whole family
Replaces several bottles on a crowded shower shelf with one mild bar everyone in the house can share.
2
A name parents trust
Goat milk is a familiar, gentle ingredient that reassures parents shopping for children and themselves.
3
Built for repeat buying
A daily family bar runs out monthly, which suits value packs and subscriptions.
08Goat Milk Family BarReal goat milk for a creamy, milky lather, a glycerin rich mild bar base, a moisture booster that helps skin feel soft after rinsing, and a soft baby blossom scent, with an unscented version for babies. Make it as: Family goat milk bar, Baby goat milk bar, Family value pack
What each part brings
The milk
Real goat milk
goat milk gives the bar a creamy lather and a soft, milky feel
The mildness
Mild for all ages
a gentle bar with a soft scent, and an unscented baby version, made for daily family use
The softness
Moisture after rinse
a glycerin rich base and a skin moisture booster help skin feel soft, not dry
Why there is demand
The global goat milk soap market was valued at USD 235 million in 2025 and may reach USD 383.39 million by 2031 (8.5% a year); bars took nearly 62% of revenue, and Asia-Pacific grows fastest at over 10%.1
The goat milk cosmetics market is estimated at USD 4.65 billion in 2025, projected to reach USD 10.4 billion by 2035, about 8.4% a year, with Asia-Pacific expected to dominate.2
Malaysia recorded 396,175 live births in 2025, down from 414,918 in 2024, with the fertility rate at 1.5 children per woman.3
2027 outlook
Goat milk soap is growing faster in Asia-Pacific than anywhere else, and bars remain the main way it is sold. Report summaries point to family and baby versions as a rising part of demand. Malaysian families are getting smaller, which tends to push parents toward fewer, better chosen products for each child. A mild, shareable family bar with a baby version fits that careful parent into 2027.123
Grow it into a line
Baby goat milk barA smaller, unscented bar in a baby box for the youngest in the family.A mild milk bar made for little ones.Why add it Wins the parent who reads every label and builds early loyalty.
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Goat milk and honey barA warmer, richer version for adults who want a little more care.Creamy milk and honey for skin that feels soft.Why add it Adds a premium choice inside the same family shelf.
›
Goat milk body lotionThe after shower step, same milk story, in a pump for the family.Light milky lotion for the whole family.Why add it Turns a bar buyer into a two product household.
›
Family value packFour bars in one pack for big households and monthly restocks.One pack, one month, everyone covered.Why add it Locks in repeat buying and suits hypermarket and online bulk shoppers.
How to sell the full range
Sell the shelf, not the soap. Show a crowded family shower shelf, then the same shelf with one bar, and let parents see the relief. Lead with goat milk as the trusted name and mild as the promise, then offer the baby bar and value packs. It suits pharmacy and baby brands, hypermarket private labels, family brands and online subscription sellers.
LaunchOpen with the family goat milk bar and the family value pack, led by the one bar for everyone idea.
Month 3Add the baby goat milk bar, unscented, in its own baby box for pharmacy and baby shelves.
Month 6Bring in the goat milk and honey bar and the goat milk body lotion to lift each family's basket.
Deep Market Insights (Goat Milk Soap Market, report summary), 2026
Spherical Insights (Goat Milk Cosmetics Market, report summary), April 2026
The Star, citing DOSM Vital Statistics Malaysia 2026, 16 October 2026
Chapter · 5 concepts
Body moisture and glow
Skin care, moved below the collar
For years body lotion was a single bottle by the bed, bought on price and scent. That is changing. Shoppers who learned face serums and barrier creams now want the same thinking for arms, legs, underarms and knees. Life here also gives the body two jobs at once: cool and dry when outside is hot and sticky, soft and comfortable when the air-con runs all night. The four concepts in this chapter answer real moments: a lotion that dries to a powder feel, a quiet floral ritual, a serum for the spots people hide, and a barrier cream for indoor dry skin. Each is easy to explain on a shelf or in a live sale. For 2027, body care is where face care habits go next, and brands that move first will set the shelf.
The market in numbers
Euromonitor values global body care at USD 22.3 billion and forecasts 6.4% growth in 2026, while prestige body serum sales in Europe rose 42% in January to August 2025 (global).
Cosmetics Business, top body care trends of 2025 (Circana and Euromonitor data), 6 November 2025
MetMalaysia expected the 2026 heatwave to last until June, with highs of 37 to 38 degrees Celsius in the northern states of the peninsula (Malaysia).
Free Malaysia Today, quoting MetMalaysia, 24 March 2026
68.8% of Malaysian households owned an air conditioner in 2024, so many homes move between hot outdoor air and cool, dry indoor air every day (Malaysia).
EdgeProp, quoting the Department of Statistics Malaysia (2024 household amenities), 24 December 2025
09
Scented lotion
Seven White Flowers Body Lotion
Seven white flowers. One quiet ritual.
“After a long day I want my body lotion to feel like a small treat for myself, not another chore.”
Body lotion is the most crowded shelf in body care, and most of it says the same thing: moisture. Shoppers pick with their nose first. Seven White Flowers starts there. Jasmine leads, the white flower brides wear across the region, joined by peony, magnolia, orchid and three more quiet white blooms. The scent stays soft, close to the skin, the kind that suits an office or a prayer room. The lotion is light and silky, with shea and plant oils for soft skin and a gentle radiance. For a brand, seven flowers means seven stories: launch with jasmine, then bring one flower forward each season and keep the range talking without changing the formula.
Why brands pick it
1
Scent sells, softly
Shoppers choose body lotion by smell, and floral is the most wanted family; a quiet jasmine wins without overpowering an office or a car.
2
A regional signature
Jasmine is part of weddings and gardens across Southeast Asia, so the scent feels local and personal, not borrowed.
3
Seven chances to talk
Each white flower can lead a season, a gift set or a limited edition, giving social content and new reasons to buy.
09Seven White Flowers Body LotionA soft jasmine scent with peony and magnolia notes, orchid extract, shea butter, plant squalane and sweet almond oil for soft skin, hyaluronic acid and moisture sugars for hydration, and niacinamide for a fresh, radiant look. Make it as: Body lotion, Hand cream, Light body cream, Body mist
What each part brings
The scent
Jasmine up front
a soft jasmine scent leads the range and gives the brand a Southeast Asian signature
The glow
Fresh, radiant look
peony and white floral notes pair with a light lotion that helps skin look fresh and feel soft
The story
Seven to tell
magnolia, orchid and the other white flowers each give the brand one more story to tell, one at a time
Why there is demand
Mintel's China body care study found floral is still by far the most wanted fragrance for body lotion, and that fragrance matters more in hand cream, especially to young shoppers (Asia).1
For 66% of US body care shoppers, a product with a scent they like is important, and floral is the most represented scent family in soap, bath and body care (global).2
Jasminum sambac, the white jasmine, is the national flower of the Philippines and one of Indonesia's three national flowers, and the most common flower in Javanese weddings (SEA).3
2027 outlook
Scent has become a main reason people buy body care, and shoppers now layer products that share one fragrance, from lotion to mist. In Malaysia, body mists and fragrances have broadened who buys a scent, from teenagers to working adults. A body lotion built around one gentle, local white floral, with a matching hand cream and mist, fits that layering habit well into 2027.451
Grow it into a line
Seven White Flowers hand creamA handbag size that carries the same quiet scent through the day.The quiet scent, in your bag.Why add it A small, giftable size that brings new shoppers to the scent.
›
Matching body mistThe layering step that brings the scent back over clothes after lunch.Layer it over the lotion for a longer scent.Why add it Fits the layering habit and is used up and rebought quickly.
›
Flower shower gelStarts the ritual in the shower with the same white floral.The ritual starts in the shower.Why add it Turns two steps into a full routine and lifts basket size.
›
Single flower limited editionOne flower forward each season, jasmine first, to keep the range in the news.Meet one flower at a time.Why add it Gives a fresh launch each season without a new formula.
How to sell the full range
Sell the scent and the ritual, not the moisture. Let shoppers smell the jasmine first, then tell one flower's story at a time on the pack, in posts and in live selling. Build sets of lotion, hand cream and mist for gifting. It suits spa and hotel ranges, gift brands, Malaysian heritage labels and brands wanting a signature scent.
LaunchOpen with the jasmine-led body lotion and a hand cream in the same scent.
Month 3Add the matching body mist and shower gel as a layering set for gifting.
Month 6Release the first single flower limited edition and plan one flower per season after it.
Mintel (Bodycare China, report summary), August 2019
SupplySide, Mintel interview on global scent trends in personal care, 2015
Wikipedia, Jasminum sambac, accessed 2026
Cosmetics Business, top body care trends of 2025 (Circana and Euromonitor data), 6 November 2025
Euromonitor International (Fragrances in Malaysia, report summary), 2026
10
Shake lotion
Powder Dry Body Lotion
Goes on wet and cool, dries to a silky powder feel.
“By three o'clock my shirt is stuck to my back, and the next shower is still hours away.”
Every Malaysian grew up with a tin of powder or a bowl of bedak sejuk somewhere in the house. The habit is the same today: when skin turns sticky, reach for something that feels cool and dry. The trouble is the cloud on the collar, the white marks on black clothes and the mess in a handbag. Powder Dry Body Lotion keeps the feeling and drops the cloud. Shake the bottle, swipe it on, and watch a cool milk turn into a silky, powder-dry finish. No talc, no dust, no residue on fabric. For a brand, the demo does the selling: one swipe on a forearm at a counter or on camera, and the shopper feels it at once.
Why brands pick it
1
An old habit, made modern
It gives the powder feeling shoppers grew up with in a clean, no-cloud lotion that fits a bag, a desk drawer or a gym locker.
2
A demo that sells itself
Wet, cold, then silky and dry: the change happens on the shopper's own arm, perfect for live selling and counter trials.
3
Fresh, not just dry
A mineral salt adds a fresh feeling through the day, so one product answers both sticky and stale.
10Powder Dry Body LotionA cooling agent and menthol for an instant cold feel, corn starch and a fine white clay for a powder-dry finish, potassium alum for mineral freshness, and a touch of calamine powder for a soft, matte look on skin. Make it as: Shake-well body milk, Pocket travel bottle, Roll-on body milk
What each part brings
The cold
Cold at first touch
a cooling agent wakes the skin's own cold feeling the moment the lotion goes on
The dry
Powder-dry finish
corn starch and a fine clay soak up surface moisture as it dries, so skin feels silky and clothes cling less
The fresh
Mineral freshness
potassium alum, a mineral salt shoppers already trust, keeps skin feeling fresh after a hot day out
Why there is demand
Kota Setar in Kedah stayed on a Level 2 heatwave in April 2026, with daily highs of 37 to 40 degrees Celsius, and eight more areas were on Level 1 alert (Malaysia).1
Cornstarch-based body powder made up about 49.9% of global body powder value in 2025, and Asia-Pacific held about 35.4%, with demand moving from talc to talc-free formulas (global).2
Asia-Pacific is the largest market for prickly heat powder, which the report links to high heat and humidity in countries such as India, Thailand and Indonesia (Asia).3
2027 outlook
Malaysia's hot months are getting harder to ignore, with heatwave alerts running from March into June in 2026. Shoppers still want the cool, dry feel that body powder gives, but body powder itself is shifting from talc toward cornstarch and talc-free formulas. A lotion that dries to a powder feel sits right in that shift: the familiar comfort of powder in a cleaner, modern format that suits commuters, students and gym bags.423
Grow it into a line
Cooling body mistA quick spritz of cold freshness over clothes or after the gym, between swipes of lotion.A cold spritz you can use over clothes.Why add it Gives a second, faster way to feel cool and builds the hot-day kit.
›
Powder-finish body washThe shower step that starts the fresh, dry feeling before the lotion goes on.Starts the fresh feeling in the shower.Why add it Adds a daily shower product that is used up fast and rebought often.
›
Underarm fresh roll-onMineral-salt freshness for the area that feels the heat first.Mineral-salt freshness, no white marks.Why add it Opens the deodorant shelf with the same mineral freshness story.
›
Cooling foot and leg gelCold relief for tired legs after a long day standing or walking.Cold comfort for tired legs.Why add it Brings in shoppers who stand or walk all day and lifts basket size.
How to sell the full range
Lead with the moment everyone knows: mid-afternoon, skin sticky, shirt clinging, no shower in sight. Then shake and swipe on the shopper's forearm and let them feel it turn from cold and wet to silky and dry. Show it next to a powder tin to make the point without saying a word. It suits young body care brands, men's grooming and gym labels, modest-wear labels and convenience shelves.
LaunchOpen with the shake-well body milk and a pocket bottle, sold through live demos on the forearm.
Month 3Add the cooling body mist and the underarm fresh roll-on as a hot-day kit.
Month 6Bring in the powder-finish body wash and the cooling foot and leg gel for a full fresh routine.
Malay Mail, quoting MetMalaysia, 5 April 2026
PMarketResearch (Worldwide Body Powder Market 2026, report summary), 2026
Verified Market Research (Prickly Heat Powder Market, report summary), 2025
Free Malaysia Today, quoting MetMalaysia, 24 March 2026
11
Body serum
Sleeveless Even Tone Body Serum
For the knees, elbows and underarms that look darker than the rest.
“I love my sleeveless gym top, but I still keep my arms down in every photo.”
Face serums taught shoppers that the right active, in a light texture, can change how skin looks. Now they are asking the same of their bodies, starting with the spots they hide: underarms in a sleeveless top, knees in a sports skirt, elbows on a bike. These areas rub, sweat and get shaved, and they tend to look darker than the rest. Sleeveless Even Tone Body Serum is a face-grade serum made for them: niacinamide and tranexamic acid for an even-looking tone, a gentle AHA for smoother skin, and soft-focus powders for an instant softer look. It sinks in fast, so clothes go straight on. For a brand, it turns a private worry into a confident routine.
Why brands pick it
1
Made for the hidden spots
Targets underarms, knees and elbows, the places a body lotion handles like everywhere else.
2
Face-serum actives
The brightening actives shoppers already know from face care, now in a fast-absorbing body serum.
3
Something to see today
Soft-focus powders give an instant softer look while the routine builds an even-looking tone over weeks.
11Sleeveless Even Tone Body SerumNiacinamide and tranexamic acid for a brighter, even-looking tone, a gentle AHA for smoother skin, hyaluronic acid and trehalose for light hydration, allantoin for comfort, and light-diffusing powders for an instant soft-focus look. Make it as: Body serum, Underarm serum roll-on, Serum mousse lotion
What each part brings
The tone
Even-looking tone
niacinamide and tranexamic acid help darker-looking areas look more even with the rest of the body
The smooth
Smoother skin
a gentle AHA lifts the dull, rough surface on knees and elbows so skin looks brighter
The light
Instant soft focus
light-diffusing powders soften the look of darker patches from the first use
Why there is demand
Sales of prestige body serums in Europe grew 42% from January to August 2025 versus the same months of 2024, ahead of body oils at 12% (Circana data, Europe).1
Underarm brightening deodorants are estimated at USD 2.1 billion worldwide in 2025, and Asia-Pacific is the largest region with 38.2%, about USD 803 million (global and Asia).2
Underarm creams are estimated at USD 1.5 billion in 2024, forecast at USD 3.5 billion by 2033, with shaving, sweating and deodorant use named as drivers and Asia-Pacific expected to grow fastest (global).3
2027 outlook
Body care is following face care into serums: in Europe prestige body serums are among the fastest growing body products, and global body care is forecast to keep growing in 2026. Underarm care is its own fast-growing shelf, led by Asia-Pacific. A body serum made for underarms, knees and elbows sits where both trends meet, and suits sport, sleeveless and modest fashion shoppers alike in 2027.123
Grow it into a line
Underarm serum roll-onA daily, mess-free underarm step that sits beside the deodorant.Even-looking underarms in one daily swipe.Why add it Opens the fast-growing underarm shelf with the same actives.
›
Even tone body washA gentle shower step with the same tone story for all-over use.Start the routine in the shower.Why add it Adds a daily product that is used up fast and rebought.
›
Knee and elbow smoothing scrubA weekly polish that preps rough spots for the serum.Smoother knees and elbows, ready for the serum.Why add it Gives a weekly step that makes the serum feel more effective.
›
Even tone body lotion with sun filterA day lotion that helps keep the even-looking tone outdoors.Daytime care for an even-looking tone.Why add it Protects the routine's results outdoors and lifts basket size.
How to sell the full range
Name the spots out loud: underarms, knees, elbows. Show the serum's light texture and the instant soft-focus look in short before-and-after style videos, with results set by the brand's own tests. Build the routine around sport and sleeveless season. It suits young women's body care brands, activewear and modest-fashion labels, and online live selling.
LaunchOpen with the body serum, shown on underarms, knees and elbows in short demo videos.
Month 3Add the underarm serum roll-on and the smoothing scrub as a weekly and daily pair.
Month 6Bring in the body wash and the day lotion with sun filter for a full even tone routine.
Cosmetics Business, top body care trends of 2025 (Circana and Euromonitor data), 6 November 2025
DataHorizzon Research (underarm cream market, report summary), 2025
12
Barrier cream
Ceramide Comfort Body Cream
For skin that air-con and hot showers leave tight and itchy.
“After a night in the air-con and a hot shower, my legs feel tight and I keep scratching at my desk.”
Most people think dry skin belongs to cold countries. Yet many homes here run the air-con all night, offices stay chilled all day, and the shower is often hot. Skin moves between humid air outside and dry, cold air inside, and by evening shins and arms feel tight, rough and itchy. Ceramide Comfort Body Cream is made for that skin. Ceramides and plant sterols help top up the moisture barrier, oat and panthenol bring comfort, and shea butter and squalane keep it soft. The texture is rich but not greasy, so it suits the whole family, from a child's arms to a grandparent's legs. For a brand, it is a calm, pharmacy-style range that earns trust and repeat buys.
Why brands pick it
1
The indoor dry skin story
Names a cause shoppers live with every day, air-con and hot showers, instead of a cold-weather story that does not fit.
2
A barrier shoppers can name
Ceramides are the barrier ingredient shoppers already search for, so the label does half the explaining.
3
One tub for the family
Mild, fragrance-light comfort for dry, itch-prone skin at any age, bought again and again.
12Ceramide Comfort Body CreamCeramides and a plant sterol to support the skin's moisture barrier, oat and panthenol for comfort, niacinamide for smoother-looking skin, and shea butter, squalane, sunflower oil and vitamin E for lasting softness. Make it as: Body cream, Body lotion, Cream shower wash, Kids body cream
What each part brings
The barrier
Ceramides put back
ceramides and plant sterols help top up the skin's own moisture barrier
The comfort
Calm, comfortable skin
oat and panthenol help dry, itch-prone skin feel calm and comfortable
The soft
Soft all day
shea butter and squalane keep skin soft and supple long after the shower
Why there is demand
68.8% of Malaysian households owned an air conditioner in 2024, according to the Department of Statistics Malaysia (Malaysia).1
In a Singapore and Malaysia study of 11,494 young adults, 13.5% had a long-term itchy, sensitive skin condition, and most of them still had the itch in the past year (Singapore and Malaysia).2
Ceramide body lotions are estimated at USD 2.1 billion worldwide in 2025, with Asia-Pacific the largest region at 35.2%, and skin barrier awareness named as a key driver (global and Asia).3
2027 outlook
Barrier care has moved from the face to the body. Ceramide body lotion is a growing shelf of its own, led by Asia-Pacific, and shoppers are searching for it by name. In Malaysia most homes now run air-con, which gives a year-round reason for dry, tight skin indoors. A gentle ceramide cream made for dry, itch-prone skin, for the whole family, fits that need well into 2027.341
Grow it into a line
Ceramide comfort body lotionA lighter daily texture for arms and legs in the morning.Barrier care in a fast, light texture.Why add it Gives a lighter choice for warm days and doubles daily use.
›
Cream shower washA mild, creamy wash that cleans without leaving skin tight.Cleans without the tight feel.Why add it A shower product that is used up fast and protects the cream's results.
›
Kids comfort body creamA gentle family member for children's dry, itch-prone skin.Mild comfort for little dry arms and legs.Why add it Opens the family basket and earns parents' trust.
›
Ceramide hand creamComfort for hands dried by washing and office air-con.Comfort for hands that wash all day.Why add it A small, frequent buy that keeps the brand in the bag.
How to sell the full range
Lead with the indoor dry skin story: air-con nights, chilled offices, hot showers. Keep the look calm and pharmacy-style, name the ceramides on the front, and let the texture do the rest in a hand trial. Stay with comfort words: dry, itch-prone, soothing feel. It suits pharmacy and drugstore brands, family care labels, derma-style lines and clinic retail.
LaunchOpen with the body cream and the cream shower wash as a two-step routine.
Month 3Add the lighter body lotion for daytime and the ceramide hand cream for offices.
Month 6Bring in the kids comfort body cream to bring the whole family into the range.
EdgeProp, quoting the Department of Statistics Malaysia (2024 household amenities), 24 December 2025
Lim JJ et al., World Allergy Organization Journal (Singapore/Malaysia cohort, 11,494 young adults), 2022
Market Intelo (Ceramide Body Lotion Market, report summary), 2026
Exploding Topics (ceramide body lotion search trend), 2026
13
Crystal Leaf Deo
The mineral crystal and betel leaf our grandmothers trusted for fresh underarms, now an easy roll-on.
“Heat and humidity make underarm odour a daily worry, and the old mineral crystal in grandma's bathroom is awkward to use.”
Ask anyone what their grandmother used before deodorant and you get a smile: a mineral crystal in the bathroom, a betel leaf from the garden. In our hot, humid afternoons, fresh underarms are a daily worry, yet nobody here has made that memory modern. Crystal Leaf Deo keeps the story and makes it easy: the mineral salt people already trust, betel leaf oil with a lab record against odour bacteria, in a smooth roll-on. For a brand, it is heritage, freshness and an everyday repeat buy in one bottle.
Why brands pick it
1
A story shoppers already love
Grandmother's mineral crystal and betel leaf, two things people trust and remember, turned into one easy modern roll-on.
2
Made for humid days
Built for sticky afternoons, with a mineral salt that held back all four odour bacteria tested in lab work.
3
An everyday repeat buy
Deodorant is used every morning and rebought often, making it a strong first product for heritage, natural and men's ranges.
13Crystal Leaf DeoPotassium alum, the familiar mineral deodorant crystal, and betel leaf oil, the plant Malaysians have known for generations. Make it as: Roll-on, Deodorant spray
What each part brings
The heat
Made for humid days
built for the sticky Malaysian afternoon, when underarms are the first worry and the choice of deodorant matters most
The rock
Fresh, the grandma way
potassium alum, the tawas stone people already trust, gives deodorant care with a mineral salt in an easy roll-on
The leaf
The leaf Malaysia knows
betel leaf oil brings the plant Malays have offered guests for generations, with a lab record against bacteria
Why there is demand
Deodorants in Malaysia show steady growth in retail value, with natural and eco-friendly deodorants on the rise.1
72% of Malaysian skincare users say they prefer natural or organic products.2
Malaysia's blend of Malay, Chinese and Indian traditions fosters a strong appreciation for herbal and natural ingredients.3
2027 outlook
Looking ahead, clean products and products with a second benefit are expected to reshape what Malaysian shoppers want from a deodorant, while sprays stay popular for convenience. A natural mineral and plant story, offered as both roll-on and spray, is well placed for that shift.1
Grow it into a line
Betel leaf deodorant sprayThe spray format shoppers favour for convenience, from the same story.The same fresh grandmother story, in an easy spray.Why add it Reaches shoppers who prefer sprays, with no new story to explain.
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Men's roll-onA sharper scent and pack that opens the men's grooming shelf.A sharper scent with a story worth telling.Why add it Opens the men's grooming shelf and brings in a new group of customers.
›
Betel leaf body washA shower step that builds the full fresh-body routine around the deodorant.Start the fresh feeling in the shower.Why add it Builds a full fresh-body routine, adding a second everyday product to the basket.
›
Foot freshness sprayCarries the mineral and leaf freshness story to feet and shoes.Mineral and leaf freshness for feet and shoes.Why add it Carries the story to a new use and adds an extra item per sale.
How to sell the full range
Lead with the roll-on and the story people smile at: the mineral crystal and betel leaf their grandmothers trusted, made easy for every morning. Hand over a sample, because the roll-on wins at first touch. Pair it with the spray for shoppers who prefer one. Deodorant is used daily and rebought often, which brings customers back. It suits heritage and herbal brands, natural-care ranges, online stores and festive gift sets.
LaunchOpen with the roll-on and its grandmother story, handing out samples to try.
Month 3Add the spray and the men's roll-on to reach more shoppers on the same shelf.
Festive seasonBring in travel minis, body wash and foot spray as heritage gift sets.
Euromonitor International (Deodorants in Malaysia report summary), 2026
Vodus Research (Malaysia Skincare Study 2026, 2,221 respondents), 2026
Statista Market Insights (Beauty and Personal Care Malaysia outlook page), 2026
Chapter · 3 concepts
Scrub, polish and smooth
Smooth skin, on a deadline
Nobody buys a scrub for an ordinary Tuesday. They buy it for a wedding, a beach weekend, a sleeveless dress, or the moment after a shave when the red bumps arrive. This chapter is built around those dates. A bridal polish that turns the palace lulur into a two-week countdown, a salt scrub that leaves its own oil behind so there is no lotion after, and a shaving range for legs, underarms and beards that handles every razor the same way. Each one solves a step shoppers skip, and each one demos in seconds on a phone screen. Beauty is the best-selling category on Southeast Asian live commerce, Asia Pacific is the largest body scrub region, and Malaysia still holds close to two hundred thousand weddings a year. Smooth skin sells best with a date attached.
The market in numbers
Beauty and personal care was the top-selling TikTok Shop category in Southeast Asia in April 2025, with a 38% share of sales (SEA).
Databoks (Katadata), quoting TMO Group research on TikTok Shop Southeast Asia, April 2025 data, 22 August 2025
Asia Pacific held the largest share of the global body scrub market in 2024, at 34.7% of revenue.
Grand View Research (Body Scrub Market, report summary via Research and Markets), October 2024
Malaysia registered 190,304 marriages in 2024, up 0.9% from 188,614 in 2023.
The Star, quoting the Department of Statistics Malaysia (Marriage, Divorce and Rujuk Statistics 2025), 20 November 2025
14
Rub-off mask
Bridal Glow Polish
King and queen for a day, with a polish countdown she can keep.
“My nikah is in two weeks and I want my arms and back to glow, but I have no time for weeks of spa lulur.”
Princesses once had weeks of lulur before their wedding: turmeric, rice and flower pastes, finished with yogurt. Today's bride has a fortnight, a fitting, a kursus kahwin and a full-time job. Bridal Glow Polish turns the palace ritual into a countdown she can actually keep. Smooth the mask on after a shower, let it set while she answers the caterer, then rub it away and rinse. A gentle milk acid does the smoothing that grit used to do, so there is nothing to scratch before the big day. Sold as a seven-night box or a jar for the hantaran tray, it gives a wedding brand a reason to be on the gift list.
Why brands pick it
1
A ritual with a deadline
The countdown box gives the bride a plan from day one to the akad, and a plan is easier to buy than a pot.
2
Smooth without scratching
A milk acid does the polishing, so there are no hard bits to scrape skin raw days before the photos.
3
A gift that belongs on the tray
Made for hantaran and bridal showers, so it sells to friends, mothers and planners as well as the bride.
14Bridal Glow PolishA gentle milk acid (lactic acid) that loosens dull surface cells, plant moisture sugars that keep skin soft and comfortable, coconut oil for a smooth, less dry finish, and fine sugar and kaolin for a soft rub-off texture. Make it as: Rub-off body mask, Seven-sachet countdown box, Hantaran gift jar
What each part brings
The yogurt step
Smoother skin
a gentle milk acid loosens dull surface cells so body skin feels smoother, the job yogurt did at the end of the palace ritual
Comfort
Soft, comfortable skin
plant moisture sugars hold water on the surface so skin stays soft and comfortable night after night, acid and all
The glow
Smooth, less dry
coconut oil, the oil of every Malaysian kitchen, helps dry body skin look smoother and less flaky
Why there is demand
Malaysia registered 190,304 marriages in 2024, up 0.9% on 2023, and 72.3% of them were Muslim marriages, the group that keeps the bersanding and hantaran customs.1
A Future Studies Berhad study found 45.8% of Malaysians planning to marry took loans for the wedding, with most spending between RM20,000 and RM40,000 on the day.2
The Iluma Malaysia Wedding Cost Survey 2024 put the median Malaysian wedding at RM60,000 to RM80,000, with catering taking the largest share of the total.3
2027 outlook
Malaysia still registers close to two hundred thousand marriages a year, and couples keep spending on the day even when they have to borrow for it. Most of that money goes to the venue and food, so a bride's own preparation has to fit a small budget and a short diary. A countdown polish that costs little beside the banquet, looks right on a hantaran tray and works in two weeks fits that bride well into 2027.123
Grow it into a line
Bridal shimmer body oilThe final glow for the day itself, on arms, neck and shoulders.A soft glow on bare shoulders for the photos.Why add it Gives the countdown a finish line product used on the day itself.
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Groom's smooth body washGives the groom his own step so the box becomes a pair.His own step before the big day.Why add it Brings the groom into the basket and doubles the gift.
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Flower bath soakA calm evening ritual for the nights before the wedding.A quiet soak after a day of fittings.Why add it Adds a calm ritual for the anxious nights before the wedding.
›
Hantaran mini setSmall sizes of the range dressed for the gift tray.Ready dressed for the hantaran tray.Why add it Turns the range into a tray gift friends and family can buy.
How to sell the full range
Sell the countdown, not the jar: day one to the akad, one night at a time. Show the mask going on, setting and rubbing away in a short video, then show the box opened on a hantaran tray. Work with mak andam, bridal boutiques and wedding planners, who meet the bride months before any shop does. It suits Malay heritage beauty brands, spa chains and online sellers who live on wedding season.
LaunchOpen with the seven-sachet countdown box and the rub-off mask jar, launched before the school holiday wedding season.
Month 3Add the bridal shimmer body oil and the groom's smooth body wash so couples buy as a pair.
Month 6Bring in the flower bath soak and the hantaran mini set for gift trays and bridal showers.
The Star, quoting the Department of Statistics Malaysia (Marriage, Divorce and Rujuk Statistics 2025), 20 November 2025
Sinar Daily, quoting a Future Studies Berhad study, 2025
iMoney Malaysia, Wedding costs 2026, citing the Iluma Malaysia Wedding Cost Survey 2024, 2026
15
Salt scrub
Island Salt Scrub
Scrub, oil and glow in one jar, rinsed off in one shower.
“After a weekend at Port Dickson my legs are dry and flaky, and I am too lazy to scrub and then put lotion after.”
A body scrub usually means two jobs: scrub in the shower, then lotion after. Most people skip the second, and the scrub gets blamed for dry skin. Island Salt Scrub folds both into one jar. Fine sea salt polishes knees, elbows and heels, then dissolves, while coconut and almond oils stay on the skin as a light film. Towel off and skin already feels moisturised. It is built for the weekend: after the beach, before a holiday, before a sleeveless dinner. Scent it like a holiday, coconut and pandan or lime and sea air, and the jar sells itself on the shelf and in a two second video.
Why brands pick it
1
Two steps become one
Scrub and moisturise in the same shower, so busy shoppers finally get the smooth skin they bought a scrub for.
2
Salt that melts
The grains dissolve as you rinse, so there is no grit in the drain and nothing hard left on skin.
3
A holiday in a jar
Scent and colour carry the island story, which is what makes a scrub a gift and a repeat buy.
15Island Salt ScrubFine sea salt and sugar that polish rough skin and dissolve on rinsing, coconut and sweet almond oils that leave a light moisturising film, vitamin E, and panthenol to keep skin comfortable. Make it as: Salt scrub jar, Salt scrub in a shower tube, Single-use salt scrub sachet
What each part brings
The salt
Polish and melt
fine sea salt polishes rough patches, then melts away in the shower so nothing is left to scratch
The oil
No lotion after
coconut and sweet almond oils stay behind as a light film, so skin feels moisturised straight out of the shower
The glow
Soft sheen
vitamin E and a light shimmer leave legs and shoulders with a soft, healthy-looking sheen
Why there is demand
The global salt body scrub market was valued at about USD 1.2 billion in 2025, forecast to reach USD 1.9 billion by 2034, and Asia Pacific holds the largest share at 42.3%.1
Asia Pacific was the largest body scrub region in 2024, with a 34.7% revenue share, and the global body scrub market is forecast to reach USD 24.35 billion by 2030.2
Alibaba.com trade data shows body scrub trade value fell 12.85% year on year in 2025, with the paper reading it as a shift away from simple sugar or salt scrubs toward newer formats.3
2027 outlook
Salt scrubs are still a large shelf and Asia Pacific is their biggest region, but basic scrubs are losing ground in trade, and shoppers are moving to products that do more than one job. A scrub that also leaves the oil on the skin answers that shift directly: one jar, one step, no lotion after. Strong holiday scents and quick video demos keep it visible online through 2027.123
Grow it into a line
Island dry body oilFor days without a scrub, the same scent as a light oil spray.A light glow oil in the scent they already love.Why add it Gives scrub buyers a daily product between scrub days.
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Salt foot soakTakes the salt story to tired feet after a day of walking.Tired feet, warm water, ten minutes.Why add it Extends the salt story to a new body area and a spa gift.
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Island body mistCarries the holiday scent through the day.The holiday scent, sprayed on at the office.Why add it A low-cost add-on that keeps the scent with the shopper all day.
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Travel scrub sachet packSingle-use sachets for trips and hotel amenity sets.One sachet, one perfect shower.Why add it Opens hotel, resort and travel kit orders.
How to sell the full range
Lead with the shortcut: one jar does the scrub and the lotion. Show water on the arm after rinsing, beading on the oil film, in a short video. Sell the scent as a place, island coconut, pandan, lime and sea. It suits spa and resort shops, holiday and gift baskets, young body care brands and online live sellers who need a product that demos in seconds.
LaunchOpen with the salt scrub jar in two holiday scents and demo the rinse in short videos.
Month 3Add the island dry body oil and the body mist in the same scents as a layering set.
Month 6Bring in the salt foot soak and the travel sachet pack for school holidays, resorts and gift sets.
Market Intelo (Salt Body Scrub Market, report summary), 2026
Grand View Research (Body Scrub Market, report summary via Research and Markets), October 2024
Alibaba.com Seller Blog, 2026 Southeast Asia Body Care Export Strategy White Paper, 2026
16
After-shave gel
Razor Truce
End the war with your razor, on legs, underarms and beard.
“Every time I shave my underarms or my beard I get red bumps for days, so I keep wearing long sleeves.”
Razor bumps are not only a beard problem. Women shave legs and underarms every few days, and the same small red bumps follow. Men get them along the jaw and neck. Razor Truce is one system for every place a razor goes: a clear shaving gel, so each stroke is visible around the knee or the underarm curve, then an alcohol-free gel after, with a gentle BHA to keep the surface smooth and centella to settle the skin. The box carries the rules that matter most: prep first, shave with the grain, shave less when bumps come back. Honest advice on the pack is what makes a shopper trust the bottle.
Why brands pick it
1
One range, every razor
Legs, underarms and beard share the same problem, so one brand can sell to women, men and couples from one shelf.
2
See the shave
A clear gel shows the skin under the blade, which matters on knees, ankles and the underarm curve.
3
Advice that sells
The shave rules on the box make the brand the helpful one, and a shopper who gets results comes back.
16Razor TruceA gentle BHA (salicylic acid) that helps clear surface cells around the hair, centella and panthenol to calm freshly shaved skin, allantoin and moisture sugars for comfort, and a clear glide gel base for the shave itself. Make it as: Clear shaving gel, Alcohol-free after-shave gel, Smoothing body polish lotion, Underarm after-shave roll-on
What each part brings
The shave
Shave smarter
a clear gel lets you see every stroke, and the box teaches the habit of shaving with the grain
Surface
Smoother skin
a gentle BHA helps clear surface cells around the hair, for smoother-feeling, calmer-looking skin after the shave
Comfort
Calmer skin
centella and panthenol help freshly shaved skin settle and hold water
Why there is demand
The Asia Pacific post-shave care market was valued at about USD 1.1 billion in 2025 and is forecast to reach USD 2.5 billion by 2035, growing about 8.3% a year.1
Women made up 28.7% of Asia Pacific post-shave revenue in 2025, projected to reach 35.8% by 2035; women's post-shave care grows about 10.4% a year against 7.4% for men.1
A dermatology review notes razor bumps are also seen on the limbs, pubic area and underarms of women who shave those areas often, not only on men's beards.2
2027 outlook
Post-shave care in Asia Pacific is growing, and the fastest part of it is women caring for legs and underarms after the razor. The same report sees leg and underarm post-shave gels already normal in Korean retail and similar habits emerging in Malaysia. A range that covers every shave zone as one problem, with honest advice on the box, is well placed for 2027.12
Grow it into a line
Ingrown smoothing body lotionA daily lotion for legs and bikini line between shaves.Smoother legs between every shave.Why add it Turns a shave-day product into a daily habit.
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Underarm comfort deodorantA gentle deodorant made to follow a fresh underarm shave.Fresh without the sting after a shave.Why add it Catches the moment right after an underarm shave, when deodorants feel harsh.
›
Beard and neck shave creamA cushioning cream for men who prefer lather to gel.A cushioned shave for jaw and neck.Why add it Opens the men's grooming shelf and barber orders.
›
Travel shave duoMini gel and after-shave for gym bags and trips.The whole shave in a gym bag.Why add it Small sizes for gyms, trips and trial.
How to sell the full range
Lead with the bump, not the razor: everyone who shaves knows the red dots that come two days later. Show the clear gel on a leg and an underarm, then the after-shave gel, in a short video. Put the three shave rules on the front of the box. It suits body care brands, men's grooming brands, barbers, gym and pharmacy shelves, and couples' gift sets.
LaunchOpen with the clear shaving gel and the alcohol-free after-shave gel, sold to women for legs and underarms and to men for the beard.
Month 3Add the ingrown smoothing body lotion and the underarm comfort deodorant for the days between shaves.
Month 6Bring in the beard and neck shave cream and the travel shave duo for barbers, gyms and gift sets.
Global Market Insights (Asia Pacific Post Shave Care Products Market, report summary), 2026
Ogunbiyi A, Pseudofolliculitis barbae: current treatment options, Clinical, Cosmetic and Investigational Dermatology, 2019
Chapter · 3 concepts
Massage and shape
The massage is the product
Malaysians already believe in a good rub. Mothers grew up with urut and hot compresses after birth, aunties keep a bottle of warming oil in every handbag, and a new generation runs races on Sunday mornings. This chapter sells that habit as body care, honestly. A warming gel for the evenings before a wedding or Raya, a light oil for a growing belly and the months after, and a magnesium lotion for heavy legs after a run or a long shift. None of them promises centimetres, marks or medicine. Each promises a feeling: warmth, comfort, a few calm minutes and skin that feels better for it. That is a claim a brand can keep, and a ritual a shopper repeats every night, which is exactly what brings her back to buy again.
The market in numbers
In a study of 235 mothers in Ampang, Malaysia, 68.9% used traditional massage after birth, the most common postpartum practice recorded.
Myint MH et al., Traditional Practices during Postpartum Period among Women in Ampang, Malaysia, Management and Science University journal, 2020
Malaysia's Score Marathon drew about 50,000 runners in July 2026, up from 3,674 at its first edition in 2014.
The Star, Score Marathon runs into Malaysian Book of Records, 19 July 2026
About one in three Malaysian adults is not physically active, according to the National Health and Morbidity Survey 2023.
CodeBlue, NHMS 2023: over half of Malaysian adults overweight or obese, 27 May 2024
17
Warming gel
Warm Contour Massage Gel
A warming gel for the massage that comes before the dress.
“Raya and my cousin's wedding are coming, and I want my tummy and thighs to look smoother in the baju kurung moden.”
Malaysian women grew up with warm massage. Mothers had urut, hot stones and bengkung after every baby, and the warmth was part of the comfort. Warm Contour takes that feeling into a modern routine before an event: a clear gel that warms gently as you massage tummy, thighs and arms for five minutes each evening. The warmth tells her the routine is happening, the glide makes it easy, and caffeine and ginger leave skin smoother-looking and firmer-feeling. No promises about centimetres, just a ritual that makes her feel ready for the dress. A roll-on version with steel balls makes the massage itself the product.
Why brands pick it
1
A feeling she can trust
The gentle warmth is felt within minutes, so the routine feels active from the first night.
2
Built around the massage
Glide time, a roll-on head and a five-minute guide make the massage the habit, and the habit is what she rebuys.
3
Event countdown
Raya, weddings and holidays give a natural date to sell toward, every few months of the year.
17Warm Contour Massage GelA warming plant extract and ginger oil for a gentle warming feel, caffeine for smoother-looking, firmer-feeling skin, niacinamide and hyaluronic acid to keep skin comfortable, in a light gel made for massage. Make it as: Warming massage gel, Roll-on massage gel with steel balls, Warming body lotion
What each part brings
The warmth
Warming feel
a warming plant oil gives a gentle heat on the skin that makes the massage feel like it is working
The massage
Made for massage
a slippy gel that glides for five minutes on tummy, thighs and arms, then dries without a film
The finish
Firmer-feeling skin
caffeine and ginger in a light gel leave skin smoother-looking and firmer-feeling after regular massage
Why there is demand
The global body firming creams market was valued at USD 3.19 billion in 2025 and is forecast to reach USD 5.40 billion by 2034, about 6.0% a year.1
The Asia Pacific body firming creams market is expected to grow about 8.3% a year from 2025 to 2030, driven by rising incomes, changing lifestyles and growing beauty consciousness.2
In a study of 235 mothers in Ampang, Malaysia, 98.7% followed traditional postpartum practices and 68.9% used traditional massage, the most common method.3
2027 outlook
Body firming is a steady global shelf, with Asia Pacific growing faster than the world. In Malaysia the habit behind it is old: warm massage is still the most common postpartum tradition. A warming gel that turns that habit into a short evening ritual before Raya, a wedding or a holiday, sold with honest cosmetic words, has a clear place in 2027 body care.123
Grow it into a line
Cooling leg gelThe cool partner for tired, heavy legs after a long day.Fresh, light legs after a long day.Why add it Gives a cool option for shoppers who dislike heat and for after work.
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Coffee body scrubSmooths skin before the massage so the gel glides better.Smooth skin before the massage.Why add it Adds a weekly step and lifts the basket.
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Postnatal warming lotionA gentle version for mothers who want the warm massage feeling after birth.The warm massage feeling, made gentle for after birth.Why add it Reaches new mothers through confinement and baby gift channels.
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Massage body brushA tool that makes the five-minute massage easier.Five minutes, every evening.Why add it A tool sale that makes the routine easier and stickier.
How to sell the full range
Sell the ritual and the warmth, never a result in centimetres. Show the gel going on, the roll-on moving, and the shopper saying it feels warm. Tie launches to Raya, wedding season and holidays. It suits women's body care brands, postnatal and confinement brands, spa chains and live sellers. Keep every word cosmetic: made for massage, warming feel, smoother-looking, firmer-feeling.
LaunchOpen with the warming massage gel and the roll-on, timed six weeks before Raya or a wedding season.
Month 3Add the coffee body scrub and the massage body brush as a before-massage set.
Month 6Bring in the cooling leg gel and the postnatal warming lotion for new mothers and hot evenings.
Straits Research (Body Firming Creams Market, report summary), 2026
Grand View Research (Body Firming Creams Market, report summary), 2025
Myint MH et al., Traditional Practices during Postpartum Period among Women in Ampang, Malaysia, Management and Science University journal, 2020
18
Body oil
Bump to Baby Stretch Oil
A daily oil for growing bellies and the months after.
“My belly feels so tight and itchy at six months, and I want something safe to rub on every night before I sleep.”
Somewhere in the second trimester the belly starts to feel tight, dry and itchy, and every mother is told to oil it. Bump to Baby makes that advice a ritual. A light oil of sweet almond, coconut and plant squalane, with centella and vitamin E, smooths onto belly, hips, thighs and breasts at night and sinks in before she lies down. It is made to help skin feel supple and comfortable as it stretches, with a gentle scent or none at all. After the birth the same bottle carries on for her, and a drop works for baby's massage too. One bottle, nine months and beyond.
Why brands pick it
1
The gift everyone buys
Baby showers, kenduri and hospital visits all need a gift for the mother, and this is one she actually uses.
2
Light enough for night
Sinks in fast, so it does not stain the sheets or the baju tidur.
3
Lasts past the birth
The same oil carries into the months after, so she rebuys when the baby arrives, not just before.
18Bump to Baby Stretch OilSweet almond and coconut oils with plant squalane for supple, comfortable skin, centella and allantoin to calm tight, dry skin, and vitamin E, in a light oil with a fragrance-free option. Make it as: Belly and body oil, Belly butter balm, Oil-to-milk shower oil
What each part brings
The oils
Supple skin
sweet almond, coconut and a light plant squalane help skin feel supple and comfortable as it stretches
The calm
Comfortable belly
centella and allantoin help tight, dry skin on the belly feel calm and comfortable
The ritual
Two minutes a night
a nightly belly massage becomes a quiet moment for the mother, and later for the baby too
Why there is demand
In a study of 213 first-time mothers in Jiangsu, China, 125 had stretch marks, a prevalence of 58.9%, and weight gain and belly size were among the risk factors (Asia).1
The global anti-stretch mark products market, covering creams, oils and lotions, is put at USD 1.58 billion in 2025, rising to USD 2.17 billion by 2031, with Asia Pacific the largest region.2
Malaysia recorded 396,175 live births in 2025, 4.5% fewer than in 2024, and the fertility rate fell to 1.5 children per woman.3
2027 outlook
Malaysia has fewer births each year, and parents with fewer children tend to spend more on each pregnancy. Stretch care is a large category, with Asia Pacific its biggest region, and mothers are starting earlier in pregnancy and asking for gentle, simple products. A light belly oil, sold with honest comfort words and a fragrance-free choice, fits that careful mother well into 2027.321
Grow it into a line
Belly butter balmA richer balm for the driest weeks and the night before bed.Rich comfort for the tightest weeks.Why add it Gives a richer texture for very dry skin and a second item per shopper.
›
Mother's gentle body washA mild wash for sensitive pregnancy skin.Mild cleansing for skin that feels sensitive now.Why add it Adds a daily wash step mothers use every shower.
›
Baby massage oilA fragrance-free oil for the baby once it arrives.The same calm ritual, now for the baby.Why add it Keeps the family buying after the birth.
›
Baby shower gift boxOil, balm and wash together for the gift table.The mother's gift, ready wrapped.Why add it Sells to the gift giver, a much bigger crowd than the mother.
How to sell the full range
Sell the ritual and the comfort, never a promise about marks. Talk to the mother about tight, itchy skin and two quiet minutes a night. Offer a fragrance-free version up front, because pregnant shoppers ask. It suits mother and baby brands, pharmacy and maternity shops, confinement centres, and gift shops near hospitals. The gift box is the second shopper: friends and family.
LaunchOpen with the belly and body oil in a scented and a fragrance-free version, through maternity and pharmacy channels.
Month 3Add the belly butter balm and the mother's gentle body wash for a full pregnancy routine.
Month 6Bring in the baby massage oil and the baby shower gift box so the brand follows the family past the birth.
Liu L et al., Risk factors of striae gravidarum in Chinese primiparous women, PLoS One, 2018
TechSci Research (Anti-Stretch Mark Products Market, report summary), 2026
Human Resources Online, quoting the Department of Statistics Malaysia (Vital Statistics 2026), 16 October 2026
19
Magnesium lotion
After-Run Magnesium Lotion
For legs after the run, the futsal, the long shift.
“After my Sunday run and a full week on my feet at the shop, my legs feel heavy and I just want something cool to rub in at night.”
Malaysia has caught running. Weekend races sell out in hours, office groups train for half marathons, and futsal and padel fill the evenings. After all of it come heavy legs and a long drive home. After-Run Magnesium Lotion is made for the five minutes on the sofa after that: a light lotion with a magnesium salt, menthol and peppermint for a cool, fresh feel, and shea for soft skin. Rub it into calves, thighs and feet. The honest truth is that the massage is the best part, so the pack teaches a simple routine. It also suits the nurse, the cashier and the waiter after a long shift on their feet.
Why brands pick it
1
Rides the running boom
Race packs, running clubs and sport shops give a ready crowd that already buys gels, socks and tapes.
2
Massage made easy
A glide that lasts the whole massage and a routine printed on the pack make it a nightly habit.
3
Not only for athletes
Anyone on their feet all day, from nurses to retail staff, knows the feeling of heavy legs.
19After-Run Magnesium LotionA magnesium salt in a light massage lotion, menthol and peppermint oil for a cool, fresh feel, shea butter, panthenol and vitamin E for soft skin, with a cooling or a warming version. Make it as: Magnesium massage lotion, Magnesium leg spray, Magnesium massage gel
What each part brings
The minerals
Magnesium, in a lotion
a magnesium salt in a light lotion, the after-sport ritual shoppers already search for
The massage
Relaxing massage
a creamy glide made for a five-minute leg massage, the part that makes tired legs feel better
The cool
Fresh feel
menthol and peppermint give a cool, fresh feel on calves and feet that tells you it is working
Why there is demand
Malaysia's Score Marathon grew from 3,674 runners at its first edition in 2014 to about 50,000 runners from more than 53 countries in July 2026, a Malaysian Book of Records entry.1
Public slots for the 2025 KL Standard Chartered Marathon sold out in under four hours; some 42,000 runners had signed up for the 2024 edition.2
One market research group estimated the topical magnesium market at more than USD 400 million in 2024, driven by influencers promoting magnesium lotions (global).3
2027 outlook
Malaysian road races keep growing, and big events now sell out within hours. Topical magnesium has become a global trend through social media, though experts say the massage and moisturising do most of the work. A magnesium lotion sold as a relaxing leg massage ritual, with honest words and cooling or warming options, fits runners, sport shops and shift workers through 2027.123
Grow it into a line
Magnesium bath flakesA warm soak for the night after a race.A warm soak for race night.Why add it Adds a weekend soak ritual and a gift item.
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Warming pre-run gelA warming massage gel for legs before training.Warm legs before the first kilometre.Why add it Gives the range a before-training step.
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Cooling foot sprayA quick fresh feel for feet after long shifts or runs.Fresh feet in two seconds.Why add it A quick, low-cost add-on for shift workers and runners.
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Race-day mini kitSachets and minis for race packs and running clubs.Everything for after the finish line.Why add it Opens sponsorship and race-pack orders.
How to sell the full range
Sell the ritual after the run, never a medical result. Work with race organisers, running clubs and sport shops to put sachets in race packs, then follow with full sizes online. Show a five-minute leg massage in a short video. Speak to shift workers too: long days on the feet are the same tired legs. It suits sport and wellness brands, pharmacy chains and gym shops.
LaunchOpen with the magnesium massage lotion in cooling and warming scents, and sachets in race-day packs.
Month 3Add the cooling foot spray and the warming pre-run gel for before and after training.
Month 6Bring in the magnesium bath flakes and the race-day mini kit for gift sets and running club deals.
The Star, Score Marathon runs into Malaysian Book of Records, 19 July 2026
SAYS, KL Standard Chartered Marathon 2025 sells out in under 4 hours, 24 April 2025
NPR (via The Public's Radio), Is it the magnesium or the massage? The facts about magnesium lotion for sleep, 2025
Chapter · 2 concepts
Hands and feet
The parts of the body that do the work
Hands and feet carry the day. Hands are washed before every prayer, every meal and every patient, and feet spend most of their hours in open sandals or bare on cool floors. Both show it first: rough knuckles, dry heels, skin that catches on fabric. These are small products with loyal buyers, because once a shopper finds a hand cream that dries fast or a balm that softens heels, she keeps it in her bag and buys it again. Asia Pacific is already the largest hand cream market, and cracked heel care is expected to grow fastest in the region. The two concepts here are built for local habits: a cream made for the gap between washes, and a balm made for sandal life.
The market in numbers
The global hand cream market is valued at USD 514.02 million in 2025 and forecast to reach USD 820.76 million by 2034, with Asia Pacific holding the largest share.
IMARC Group (Hand Cream Market statistics, report summary), 2026
The global cracked heels care market is put at USD 2.38 billion in 2025, reaching USD 4.34 billion by 2035, with Asia Pacific expected to grow fastest.
Spherical Insights (Cracked Heels Treatment Market, press release), April 2026
One study found 29% of women report cracked heels; open-backed footwear such as sandals is among the most common causes.
The Pharmaceutical Journal, Heel fissures, 2010 (updated 2021)
20
Quick-dry cream
Five-Times Hand Cream
For hands washed many times a day: wudu, kitchen, clinic.
“I take wudu five times a day and wash my hands at work all the time; my knuckles feel rough and every hand cream I try feels sticky on the prayer mat.”
For many shoppers, hand washing is not a hygiene tip; it is the rhythm of the day. Wudu before each prayer, the kitchen sink, a clinic or a cafe counter: hands can see water ten or twenty times before dinner. Most hand creams were made for cold countries and stay greasy for minutes, which is the last thing anyone wants before touching a phone or a prayer mat. Five-Times is built for short gaps between washes: a light cream that is dry to the touch in seconds and leaves knuckles feeling soft. Palm vitamin E gives it a Malaysian story, and the small tube fits every pocket and handbag.
Why brands pick it
1
Made for the wash rhythm
Built for people who wash hands many times a day, from the surau to the hospital ward to the hawker stall.
2
No sticky after-feel
Dries fast so it can be used right before prayer, cooking, driving or typing.
3
Gift and amenity ready
Small tubes suit Ramadan gift sets, corporate gifts, hotel rooms and airline kits.
20Five-Times Hand CreamShea butter and panthenol to soften rough hands, niacinamide for smoother-looking skin, palm-derived vitamin E for comfort, and a light, fast-absorbing base that leaves a silky, non-sticky finish. Make it as: Fast-absorbing hand cream tube, Pump hand lotion for the sink, Mini pocket tube, Night hand mask cream
What each part brings
The speed
Dry in seconds
a light base sinks in fast, so hands are ready for the phone, the steering wheel or prayer
The repair
Comfort for washed hands
shea butter, panthenol and niacinamide help rough, over-washed hands feel soft again
The protect
Holds through the next wash
vitamin E from palm and a light silky layer help hands stay comfortable between washes
Why there is demand
The global hand cream market is valued at USD 514.02 million in 2025, forecast to reach USD 820.76 million by 2034; Asia Pacific holds the largest share, and frequent hand washing is named a key driver.1
Among 148 nurses in a tropical Australian hospital, half reported hand dermatitis in a year, and frequent hand washing raised the risk (tropical setting).2
63.5% of Malaysia's population practises Islam, per the 2020 Population and Housing Census, making ablution before prayer a daily routine for most households (Malaysia).3
2027 outlook
Asia Pacific is already the largest hand cream market and keeps growing as washing and sanitising stay part of daily life. In Malaysia, most of the population performs ablution before the daily prayers, and many more work in kitchens, clinics and food stalls. Hot, humid weather means shoppers want light textures, not winter butters. A fast-drying hand cream built around the wash rhythm has a clear, local reason to exist in 2027.123
Grow it into a line
Gentle hand washThe wash that sits next to the cream at the sink, less drying for frequent use.Clean hands that do not feel stripped.Why add it Pairs with the cream at every sink and doubles basket size.
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Overnight hand mask creamA richer night step for very dry, rough hands.Wake up to softer-feeling hands.Why add it Adds a richer night step for heavy users.
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Cuticle and nail oil penA small add-on for dry cuticles and nails, easy to carry.Neat, soft-looking cuticles on the go.Why add it A low-cost add-on at the till.
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Hand cream gift trioThree scents in mini tubes for festive, corporate and amenity gifting.Three scents, pocket size, ready to give.Why add it Opens festive, corporate and amenity orders.
How to sell the full range
Show the gap between washes: wash, apply, and touch a phone screen or a prayer mat ten seconds later with no marks. That demo is the whole sale. Speak to people whose day is shaped by washing: Muslim shoppers, nurses, cooks and parents of small children. It suits halal personal care brands, pharmacy and clinic brands, corporate and Ramadan gifting, and hotel and airline amenities.
LaunchOpen with the fast-absorbing hand cream tube in two scents and the 'dry in seconds' demo.
Month 3Add the pump lotion and gentle hand wash for the sink at home, office and surau.
Month 6Bring in the overnight hand mask, cuticle oil pen and gift trio for Ramadan and year-end gifting.
IMARC Group (Hand Cream Market statistics, report summary), 2026
Smith DR et al., Prevalence of hand dermatitis among hospital nurses working in a tropical environment, Australian Journal of Advanced Nursing, 2005
Wikipedia, Religion in Malaysia, citing the Department of Statistics Malaysia Population and Housing Census 2020 key findings
21
Urea heel balm
Sandal Season Heel Balm
For heels that crack in open sandals.
“I wear selipar and open sandals every day, and my heels are so rough and dry that I hide my feet at kenduri.”
In a country of selipar, sandals and bare feet at the door, heels take a beating. Open backs let the heel pad spread with every step, dry air-conditioned offices pull out moisture, and the result is hard, rough skin that catches on bedsheets. Sandal Season is a rich balm made for that skin. Urea and a gentle BHA help soften the hard layer, shea butter and wax seal moisture in, and a lavender or geranium rose scent with a cool mint touch makes it a pleasant habit before bed. A stick format lets shoppers apply it without touching their feet. For a brand, it is a small product with a big, visible before and after.
Why brands pick it
1
Made for sandal life
Speaks to the daily reality of open footwear, from office sandals to selipar to the masjid floor.
2
Feel the change in days
Shoppers can feel heels getting softer quickly, which makes for honest reviews and before and after posts.
3
Clean hands stick format
A twist-up stick applies the balm straight to the heel, mess-free and easy to carry.
21Sandal Season Heel BalmUrea and a gentle BHA to help soften rough, dry skin, shea butter and beeswax to seal in moisture, panthenol and a sugar-based moisturiser for comfort, and lavender or geranium rose with a cool mint touch. Make it as: Heel balm tube, Heel balm stick, Overnight foot cream jar
What each part brings
The soften
Softens rough heels
urea and a gentle BHA help loosen hard, dry skin so heels feel smoother
The seal
Locks in moisture
shea butter and a waxy balm hold water in the skin through a day in sandals
The cool
Fresh, cool feet
lavender or geranium rose with a cool mint touch makes the evening foot routine a small treat
Why there is demand
The global cracked heels care market is put at USD 2.38 billion in 2025, reaching USD 4.34 billion by 2035; foot creams hold over half of it, and Asia Pacific is expected to grow fastest (global).1
One study found 29% of women report cracked heels; open-backed shoes such as sandals are among the most common causes because the heel pad spreads sideways without support.2
In a rural Tamil Nadu village, 48% of people aged 15 and over had fissured feet, rising to 58.4% in women; going without footwear was a linked factor (India).3
2027 outlook
Cracked heel care is a steady, growing shelf, with foot creams as its largest part and Asia Pacific named its fastest-growing region. Women are affected far more than men, and open sandals and bare feet, the normal footwear of hot countries, are among the main causes. Pharmacies remain the biggest channel, but online demos of soft heels sell well. A heel balm made for sandal life has an everyday shopper in 2027.123
Grow it into a line
Foot scrubA weekly smoothing step that preps heels for the balm.Smoother-feeling feet ready for sandals.Why add it Adds a weekly step that makes the balm work better.
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Overnight foot mask socksAn intensive weekend treat for very rough feet.Wake up to softer-feeling feet.Why add it A higher-value treat for heavy users and gifts.
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Cooling foot sprayA quick fresh feel for tired feet after a long day standing.A cool, fresh feel for tired feet.Why add it Reaches shoppers who stand all day at work.
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Daily foot creamA lighter all-over cream for soles and tops of the feet.Light daily moisture for the whole foot.Why add it Keeps buyers in the range after heels feel better.
How to sell the full range
Sell the before and after: rough heel on day one, softer heel a week later, shown with real feet in short videos. Talk about sandal life plainly, not medically. Place it at pharmacy foot care, near the till in convenience stores and in festive sets before Hari Raya when new sandals come out. It suits pharmacy brands, women's care brands and online live selling.
LaunchOpen with the heel balm tube and a seven day softer heels challenge shown by real customers.
Month 3Add the heel balm stick and foot scrub as the go-anywhere and weekly partners.
Month 6Bring in overnight foot mask socks, cooling foot spray and a daily foot cream for a full foot range.
Spherical Insights (Cracked Heels Treatment Market, press release), April 2026
The Pharmaceutical Journal, Heel fissures, 2010 (updated 2021)
Sivakumar M et al., Prevalence and correlates of fissure foot in a rural area in Tamil Nadu, Indian J Dermatol Venereol Leprol, 1999
How we build body care
Start from the moment on the skin. We build the base.
Your customer buys body care for one moment: the shower, the walk out into the heat, the night before a wedding, the massage after a long day. Tell us the moment, the skin and the scent; our lab matches the base to it, from a bar of soap to a shower oil. Every claim on your pack comes from your product's own tests.
Three ways we make a bar
Syndet
The gentle bar
A bar made from mild cleansing agents instead of classic soap, so it washes at a skin-friendly pH and leaves skin soft. For faces, sensitive skin, babies and anyone who finds soap drying.
Classic
Milled plant-oil soap
The traditional bar from coconut and palm oils, milled and pressed: rich lather, long-lasting, ready to carry herbs, clays, milk and luffa. The heritage and gift shelf.
Glycerin
The clear bar
A translucent glycerin bar that shows what is inside: a slice of luffa, flowers, herbs or colour layers. Made for the shelf photo and the gift box.
Textures we already make
Gels and washesclear, pearly, with beads or petals
Oilsshower oils that turn to milk, body and massage oils
Lotionslight milks, powder-dry lotions, body serums
Creams and buttersrich creams, balms and whipped butters
Scrubssalt, sugar, luffa and polishing masks
Barssyndet, classic, glycerin, scrub and shampoo bars
Already made in our own lab
Hundreds of body care formulas and more than a hundred soap bars developed in house, so every concept in this book starts from a product we already know how to make.
Shower gels and body washesShower and bath oilsBar soaps and syndet barsBody lotions and creamsBody serumsSalt and sugar scrubsMassage oils and creamsWarming and cooling gelsStretch careHand creamsHeel balms and foot careShaving care
Bar soap library
More than a hundred bars, one soap line
Bar soap has been a TCT line since our 2021 soap catalogues. The five bars in this book are a start; these are the bars our lab already knows how to make. Pick one, mix two, or bring us your own herb, milk or clay and we build the bar around it, in your size, shape, colour and wrap.
Gentle and syndet
Facial syndet bar
Body syndet bar
Vegan syndet bar
Amino acid bar
Sensitive milk bar
Dermatological cleansing bar
Pre, pro and postbiotic baby bar
Scrub and polish
Luffa scrub bar
Butterfly pea luffa bar
Salt and sugar scrub bar
Rambutan renewal bar
Sugarcane fruit acid bar
Fruit scrub bars
Clay and earth
Moor mud clay bar
Red clay bar
Green clay bar
Colour clay bars
Swiss glacier mud bar
Charcoal black bar
Malaysian heritage
Agarwood bar
Sirih leaf bar
Black seed bar
Turmeric bar
Bird nest bar
Mangosteen bar
Jackfruit bar
Langsat bar
Lemongrass bar
Ginger bar
Kacip Fatimah bar
Tongkat Ali men bar
Gambir Sarawak men bar
Milk, honey and butter
Goat milk bar
Goat milk and honey bar
Camel milk bar
Kefir bar
Milk peptide bar
Shea butter bar
Honey and oatmeal bar
Coconut milk bar
Flowers, fruit and oils
Rose bar
Lavender bar
Chamomile bar
Tea tree bar
Rosemary bar
Argan bar
Rice bran bar
Pomegranate bar
Mango bar
Lemon bar
Orange and cinnamon bar
Aloe vera bar
Vitamin E bar
Special bars
Hand soap bar
Bust care bar
Shampoo bars for every hair type
Face and body two-in-one bar
Clear glycerin herb bars
Hotel and travel bars
Shapesrectangle, oval, round, embossed, luffa slice, hotel mini
Sizesfrom small travel bars to large family bars
Wrapspaper, box, shrink film, cotton bag, gift set
How we work together
From menu to shelf
PickChoose the concept, or mix two into one.
ShapeTell us your customer, texture, finish, scent and pack.
SampleOur lab makes your first sample from the concept.
LaunchWe test, fill and handle the paperwork for market.
Talk to us
[ Sales contact, phone, email and website to be filled in ]
Every concept in this menu is a starting point, not a finished product. Market figures come from the published sources listed on each page. Every skin, scent and comfort claim depends on your formula and its own tests, and follows the rules of the market you sell in.