Nineteen sheet masks shoppers come back for, box after box: hydrating, calming, clearing, brightening and icy cold; PDRN, NAD+, copper peptide and bird's nest; bio-cellulose, hydrogel and lifting sheets; patches for eyes, lips and neck; sheets for the body. Pick one, and we make it yours.
Inside
Fifteen minutes that sell the next box
A sheet mask is the easiest skincare to sell: one pouch, one result the shopper can feel tonight, and a box of ten to come back for. Every concept here answers one skin moment for one kind of shopper and is built on masks our factory already makes. Each comes with three reasons brands pick it, the market behind it, where it goes in 2027 and how it grows into a full line.
Everyday face
01
Water Bank 8HA SheetEight kinds of hyaluronic acid, one habit in a box.
02
SOS Calm Cica SheetFifteen quiet minutes for skin that feels hot, red and tight.
03
Clear Pore Charcoal SheetA black sheet for a shiny T-zone.
04
Even Tone Glow SheetBrighter, more even-looking skin before the big night.
05
Ice Drop Cooling SheetStraight from the fridge, after the sun or a long day.
2027 actives
06
Rice PDRN Recovery SheetThe PDRN everyone is asking for, made from rice, not salmon.
07
NAD+ Collagen Reset SheetThe longevity word, made simple: one silk sheet, fifteen minutes.
08
Copper Peptide Blue SilkThe blue peptide everyone is searching, now in a mask.
09
Biome Balance SheetFor skin that keeps reacting: feed the good bacteria, calm the rest.
10
Swiftlet Bird's Nest SheetA Malaysian treasure, in a gift box made for giving.
The sheet is the story
11
Second Skin Bio-CelluloseA mask grown from coconut water that clings like a second skin.
12
Clinic Calm Post-Care MaskThe mask the clinic hands you on the way out.
13
Glow Hydrogel MaskA jelly mask that stays wet and stays put.
14
V-Line Lift MaskAn ear-loop mask that hugs the jaw while you get on with your evening.
Eyes, lips and neck
15
Wake-Up Eye PatchTen minutes under the eyes before the day starts.
16
Lip Plump PatchA cushion of gel for dry, tired lips.
17
Neck Line SheetThe face gets a mask. Now the neck does too.
Body sheets
18
Bust Care Collagen SheetCare for the skin the face routine skips.
19
Body Contour Warm PadA warm, ginger-scented pause for tummy and thighs.
Chapter · 5 concepts
Everyday face
The mask that earns a place in the week
An everyday sheet mask is not a treat saved for a wedding. It is the quiet habit a shopper keeps on several nights a week, so it lives or dies on how it feels and what it fixes tonight: thirsty skin after a day in air conditioning, a red cheek that needs calming, an oily T-zone, a dull face before a dinner, a hot face after an afternoon outdoors. Asia invented this habit and still leads it, and Korean makers are shipping more masks again, now to new markets as well as old ones. For a 2027 brand, the everyday face is where boxes of ten are bought and bought again. Five clear jobs, one sheet chosen for each, a serum soaked in that matches the promise, and a box design that tells the shopper which night is which.
The market in numbers
Asia Pacific accounted for 76% of all global sheet mask launches in 2016, with China alone at 28% of new launches; in Thailand, 40% of women had used a face mask in the past 12 months (Asia).
Mintel, 'Asia Pacific is an innovator in sheet masks', press release, 31 October 2017
South Korea's production of packs and masks rose from 986.8 billion won in 2023 to 1.3169 trillion won in 2024 (Asia).
Asia Economy (asiae.co.kr), 'Cosmetics Production Hits All-Time High Last Year... Exports Surpass $10 Billion, Ranking 3rd Globally', 27 May 2025
Korean mask pack exports rose more than 80% year on year through August 2026, after a decline from 2018 and a recovery that began in 2022, led by growing exports to the United States (Asia).
Hana Securities note, summarised by StockHub, 'Cell Bio Human Tech to Benefit from Mask Pack Exports', 10 September 2026 (broker note summary)
01
Tencel
Water Bank 8HA Sheet
Eight kinds of hyaluronic acid, one habit in a box.
“My skin feels tight by lunchtime because I sit under the office air-con all day, then it gets oily on the drive home.”
Hydration is the reason most people buy their first sheet mask, and the reason they buy the next box. Water Bank is built for that repeat moment. The story is easy to tell: not one hyaluronic acid but eight sizes of it, so skin feels refreshed on top and plumper underneath. A soft Tencel sheet holds the essence and clings without sliding, then a plant sugar binder helps the moisture stay. It is the mask for air-conditioned offices, long flights and late nights, used two or three times a week. For a brand, it is the everyday hero that keeps the box on the bathroom shelf and the reorder coming.
Why brands pick it
1
A number shoppers remember
Eight sizes of hyaluronic acid gives the pack one clear, easy promise that sells in a single line on a live stream.
2
Built for the habit
A box of ten, used a few times a week, turns hydration into a routine and brings shoppers back every month.
3
Fits every skin type
A light, non-greasy essence suits dry, combination and oily skin alike, so one product serves the whole family.
01Water Bank 8HA SheetSeveral sizes of hyaluronic acid, a plant sugar moisture binder, glycerin, amino acids and allantoin to keep skin comfortable, on a soft Tencel sheet. Make it as: Daily hydrating sheet mask, 10 in a box, Overnight sleeping mask, Hydrating toner essence
What each part brings
The sheet
Soft, thin Tencel
a plant fibre sheet that holds plenty of essence and sits close on every curve of the face
The water
Eight sizes of HA
several sizes of hyaluronic acid, from larger ones that sit on the surface to smaller ones that help skin feel plumper
The lock
Moisture that stays
a plant sugar moisture binder and glycerin help skin keep its water long after the sheet comes off
Why there is demand
Hydrating serums are the largest type of skincare serum in Malaysia, about 29% of 2025 serum sales, in a market forecast to grow about 9.8% a year to 2034, with hyaluronic acid named as a popular choice.1
A Malaysian humectants report says 70% of Malaysians put hydration first in their skincare routine, and names hyaluronic acid as gaining ground in skincare.2
Shopee and Lazada sales data show that in Malaysia and Singapore, cleansers and hydration products hold steadier share than in Vietnam, and cleansing and masks make up 23.9% of monthly SEA skincare sales.3
2027 outlook
Hydration is the steady base of Malaysian skincare: hydrating serums already lead the serum shelf and the category keeps growing toward 2034. Online, hydration products hold their share in Malaysia while masks sell on volume and value packs. In 2027 the winners will be products that make hydration easy to explain and easy to repeat, which is exactly what a clear, multi-size hyaluronic sheet in a ten-piece box does.132
Grow it into a line
Hydrating toner essenceThe step before the mask, so the same hyaluronic story runs every morning.The same hyaluronic hydration, every morning.Why add it Gives every mask buyer a daily step and raises the basket.
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Overnight sleeping maskFor mask-off nights, a gel that keeps skin feeling hydrated until morning.Wake up to skin that feels soft and hydrated.Why add it Covers the nights between sheet masks and suits gift sets.
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Hydrating gel creamA light daily moisturiser for humid days and air-conditioned rooms.Light moisture that never feels heavy in the heat.Why add it Turns a mask brand into a full routine brand.
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Hydrating face mistA handbag top up for the office, the car or the flight.A cool spray of hydration anywhere, anytime.Why add it Adds a low-cost impulse item for checkout and live streams.
How to sell the full range
Lead with one simple promise: eight sizes of hyaluronic acid in one soft sheet. Sell it as a ten-piece habit box rather than a single mask, and show the sheet soaked in essence on camera. Pair it with a toner essence so the routine starts every morning. It suits young beauty brands, pharmacy and drugstore shelves, online live selling, corporate gifts and travel retail.
LaunchOpen with the ten-piece hydrating sheet box and a single-mask trial pack for sampling.
Month 3Add the hydrating toner essence and sell it with the mask as a routine set.
Month 6Bring in the sleeping mask, gel cream and face mist to build a full hydration line.
The Report Cubes (Malaysia Skincare Serum Market Report and Forecast 2026 to 2034, report summary), 2026
Ken Research (Malaysia Humectants Market 2025 to 2030, report summary), 2026
TMO Group (SEA Skincare Market: Key Categories, Positioning, Product Attributes, Shopee and Lazada sales data), 2025
02
Cotton
SOS Calm Cica Sheet
Fifteen quiet minutes for skin that feels hot, red and tight.
“Every time I try a new serum or sit too long in the sun at a kenduri, my cheeks go red and sting, and I just want them to calm down.”
Sensitive skin is no longer a small niche. Many shoppers now call their skin sensitive, and young adults say it most, often after trying one active too many. SOS Calm is the mask they reach for on a bad skin day. Cica, the herb Asian shoppers already trust, leads a calming herb blend on a soft cotton sheet that does not drag. Fifteen minutes later, skin looks less red and feels comfortable. The pack copy writes itself: when skin feels hot, red and tight, press pause. For a brand, it is the rescue product that earns trust and opens the door to a gentle, sensitive-skin line.
Why brands pick it
1
A rescue moment
Sold as the mask for bad skin days, it has a clear reason to be in every drawer, not only a nice-to-have.
2
A herb shoppers know
Cica is already a familiar word on Asian shelves, so the pack needs little explaining.
3
Gentle by design
A short, calm formula on a soft cotton sheet suits shoppers who are wary of strong actives and fragrance.
02SOS Calm Cica SheetCentella (cica) with chamomile and other calming herbs, allantoin, aloe, a seaweed sugar that helps skin feel soothed, and hyaluronic acid for comfort, on a soft cotton sheet. Make it as: Calming cica sheet mask, Cica spot-calm gel, Calming toner pads
What each part brings
The sheet
Soft pure cotton
a gentle, breathable cotton sheet that rests lightly on skin that does not want to be rubbed
The herbs
Cica herb blend
centella with chamomile and other calming herbs helps skin look less red and feel comfortable again
The comfort
Kind to skin
allantoin, aloe and a seaweed sugar help skin feel soothed, soft and less tight
Why there is demand
A review of 26 studies in 18 countries found that about 31% of people in Asia say they have sensitive skin, and women report it more often than men.1
In a survey of 23,113 adults across China, 49.6% said their skin was sensitive, rising to 65.8% among people aged 21 to 30.2
Cica skincare is valued at USD 1.8 billion in 2025, with Asia Pacific holding 45.2% of sales; masks are 16.4% of the category and growing about 8.7% a year.3
2027 outlook
Sensitive skin keeps rising as shoppers layer more actives, and the youngest adults report it most. Cica has become the shorthand for calm across Asia and the region already leads its sales, with masks one of the faster growing formats. Into 2027, gentle calming products that sit beside stronger serums, rather than replace them, are a steady opportunity for brands that want a trusted, repeat purchase.312
Grow it into a line
Cica spot-calm gelFor one red patch, a light gel that calms between mask days.Calm for one spot, any time of day.Why add it Gives buyers a daily product between masks.
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Calming toner padsA quick wipe-on step that keeps sensitive skin feeling settled.Wipe on comfort in seconds.Why add it Easy add-on with fast use and repeat buying.
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Barrier comfort creamA daily moisturiser for skin that reacts easily.Comfort that lasts all day.Why add it Moves the brand into daily care for sensitive skin.
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Gentle cleansing gelA low-foam wash that does not leave skin tight.Clean skin that never feels tight.Why add it Completes the routine at the first step.
How to sell the full range
Sell it as the rescue mask: the one to keep for days when skin feels hot, red or tight after the sun, a new product or a long day. Show before and after redness in natural light, with the brand's own tests behind any claim. Pair it with a spot-calm gel. It suits pharmacy and sensitive-skin brands, K-beauty style labels, online sellers and gift sets for teens and young adults.
LaunchOpen with the calming cica sheet mask in a five-piece box and a single SOS sachet.
Month 3Add the cica spot-calm gel and sell the two as a bad skin day kit.
Month 6Bring in toner pads, barrier comfort cream and a gentle cleansing gel as a full calm line.
Journal of the European Academy of Dermatology and Venereology (meta-analysis of 26 studies, 51,783 people), 2020
Clinical, Cosmetic and Investigational Dermatology (nationwide survey of 23,113 adults in China), 2020
“By three o'clock my forehead and nose are shining again, and my pores look bigger every time I check the phone camera.”
Oily skin is a daily fact for many shoppers, and men feel it even more. Clear Pore gives them a mask that looks like it means business: a black charcoal sheet, a fresh tea tree and mint scent, and niacinamide to help skin look less shiny and pores look smaller. Unlike a clay mask, nothing to wash off and nothing to crack, so it fits a weeknight. The essence stays light and water-based, so oily skin still gets moisture without a heavy layer. For a brand, it opens two shoppers at once: young people with oily, blemish-prone skin, and men who have never bought a mask before.
Why brands pick it
1
Looks like it works
The black sheet is instantly different on a shelf, in a selfie and on a live stream, which makes the first sale easier.
2
Brings in men
Oil and shine are the concerns men admit to first, so this is a natural first mask for a men's line.
3
Light, not drying
A water-light essence helps control shine while leaving skin hydrated, so oily skin does not bounce back oilier.
03Clear Pore Charcoal SheetNiacinamide to help skin look less shiny, tea tree oil and peppermint for a fresh feel, a postbiotic to support balanced skin, and hyaluronic acid for light hydration, on a black charcoal sheet. Make it as: Charcoal sheet mask, Charcoal clay wash-off mask, Nose and T-zone strips, Oil-control toner
What each part brings
The sheet
Black charcoal fibre
a charcoal-infused sheet that looks the part on camera and makes the mask easy to spot on any shelf
The balance
Niacinamide for shine
niacinamide helps skin look less shiny and pores look smaller over regular use
The fresh
Tea tree and mint
tea tree oil and peppermint give a clean, fresh feel without stripping skin dry
Why there is demand
Oiliness is the top skin concern in Malaysia, named by 46% of skincare users; 26% say their skin is oily, more often men, and 31% name acne or pimples.1
Charcoal facial products are forecast to grow from USD 4.12 billion in 2025 to USD 5.75 billion by 2031, with Asia Pacific the largest market and online the fastest growing channel.2
A study of 100 Korean men aged 20 to 59 found more sebum and more visible pores in summer than in winter, showing how heat and humidity push oil and pores up.3
2027 outlook
In Malaysia, oil and shine top the list of skin worries, ahead of dark spots and dryness, and men report oily skin more often. Charcoal is a format Asia already knows well, and it keeps growing, with online the fastest channel. For 2027 the opportunity is a light, hydrating oil-control mask that looks bold on camera and gives men and young shoppers an easy first step into masking.12
Grow it into a line
Charcoal clay wash-off maskA deeper weekly clean for the T-zone, a natural partner to the sheet.A deeper clean that leaves skin feeling fresh.Why add it Adds a weekly ritual and a higher-value item.
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Nose and T-zone stripsAn impulse add-on that shows a visible result on the strip.See what comes off.Why add it Low-cost add-on that sells well at checkout.
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Oil-control tonerA daily step that helps skin look less shiny between masks.Less shine through the afternoon.Why add it Daily use means faster rebuy.
›
Men's oil-control face washBrings men into the range with the product they already buy.A clean, fresh face in one wash.Why add it Opens the men's shelf with a familiar product.
How to sell the full range
Lead with the moment every oily-skin shopper knows: the afternoon shine and the close-up phone camera. Show the black sheet going on in a short video, and keep claims to how skin looks and feels. Sell a men's pack and a unisex pack. It suits men's grooming brands, student and young adult brands, pharmacy shelves and online live selling.
LaunchOpen with the charcoal sheet mask in a unisex box and a men's box.
Month 3Add the oil-control toner and a men's face wash as daily partners.
Month 6Bring in the clay wash-off mask and T-zone strips for a full clear-skin line.
Vodus Research (Malaysia Skincare Study 2026, 2,221 respondents), 2026
TechSci Research (Charcoal Facial Products Market, report summary), 2026
International Journal of Cosmetic Science (seasonal skin study, 100 Korean men), 2015
04
Silk
Even Tone Glow Sheet
Brighter, more even-looking skin before the big night.
“I have a wedding this weekend and my skin looks dull and patchy, with old marks I cannot hide under foundation.”
Brightening has grown up. Shoppers no longer ask for a lighter face; they want an even tone, fewer visible marks and a clear glow. Even Tone Glow speaks that new language. Niacinamide, the brightening name everyone knows, is paired with tranexamic acid, the active now rising for dark marks, plus a brightening peptide for a fresh look. A thin silk sheet carries it all and leaves skin smooth enough for makeup straight after. It is the mask for the week before Raya, a wedding or a photoshoot, and the weekly habit after. For a brand, two trusted actives and a silky sheet make a premium brightening story that is easy to sell.
Why brands pick it
1
Two actives shoppers search for
Niacinamide and tranexamic acid are the brightening names shoppers already look up, so the pack does the selling.
2
An event-ready glow
Sold for the week before a big day, it gives shoppers a clear reason to buy now and to come back for the next occasion.
3
Modern brightening
Talks about even tone, dark marks and glow, the words today's shoppers use, never about changing skin colour.
04Even Tone Glow SheetNiacinamide and tranexamic acid to help skin tone look more even, a brightening peptide, panthenol and allantoin for comfort, and hyaluronic acid for a smooth, hydrated feel, on a thin silk sheet. Make it as: Brightening silk sheet mask, Tone-up essence serum, Brightening eye and spot patches
What each part brings
The sheet
Thin silk sheet
a fine, silky sheet that sits almost invisible on the face and leaves a smooth glow when it comes off
The tone
Niacinamide plus tranexamic
two well-known brightening actives help dark marks and patchy areas look more even
The glow
A brightening peptide
a peptide and panthenol help skin look clearer and feel smooth, ready for makeup
Why there is demand
After oiliness, dark spots or hyperpigmentation are the second biggest skin concern in Malaysia at 34%, and 28% of skincare users name dull or uneven skin tone.1
Tranexamic acid skincare is valued at USD 1.2 billion in 2025 and forecast to reach USD 2.3 billion by 2034; Asia Pacific is the largest region at 42.5%, and blends with niacinamide are pushing growth.2
E-commerce data from early 2025 show brightening shifting toward even tone, dark spots and clarity; niacinamide is now the default brightening ingredient and tranexamic acid is a rising star.3
2027 outlook
Dark spots and uneven tone are among the top skin worries in Malaysia, and the way brands talk about them is changing from lighter skin to even, clear and glowing. Niacinamide has become the expected base, while tranexamic acid is growing fast across Asia Pacific, often in pairs. For 2027, a mask that names both actives and promises an even-looking glow before an event fits where brightening is heading.123
Grow it into a line
Tone-up essence serumThe daily step that carries the same two actives between mask nights.The same two actives, every morning.Why add it Turns an occasional mask buyer into a daily customer.
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Brightening spot patchesSmall patches for single dark marks, worn overnight.Target one mark overnight.Why add it Small, giftable add-on for single marks.
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Brightening eye patchesHelps the under-eye area look brighter before an event.Brighter-looking eyes before the big day.Why add it Extends the event pack to the eye area.
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Glow day creamA light moisturiser that leaves a soft glow under makeup.A soft glow that lasts through the day.Why add it Gives the line a finishing step under makeup.
How to sell the full range
Lead with the occasion: Raya, weddings, graduation, a photoshoot. Sell a five-piece event pack and a monthly habit box, and use the words even tone, dark marks and glow. Name both actives on the front of the pack. It suits beauty brands, bridal and makeup artist brands, festive gift sets, pharmacy shelves and online live selling.
LaunchOpen with the brightening silk sheet in a five-piece event pack.
Month 3Add the tone-up essence serum for daily use between masks.
Month 6Bring in spot patches, eye patches and a glow day cream for a full even-tone line.
Vodus Research (Malaysia Skincare Study 2026, 2,221 respondents), 2026
Premium Beauty News (The evolution and repositioning of brightening across global markets, Q1 2025 e-commerce data), 2025
05
Thick sheet
Ice Drop Cooling Sheet
Straight from the fridge, after the sun or a long day.
“After a whole afternoon at the pasar malam or a weekend at the beach my face feels like it is burning, and I just want something cold on it.”
Some masks are about results; Ice Drop is about relief. Kept in the fridge, it is the first thing shoppers reach for after a day in the sun, a long drive with the sun on one cheek, or a late night. A thick, soft sheet holds plenty of essence and stays cold, while a mint-based cooling agent, cucumber and chlorophyll give an instant icy, fresh feel. Hyaluronic acid and allantoin help skin feel calm and hydrated afterwards. After-sun care is still a thin shelf in Asia, and a cooling sheet fills it in a format people already use. For a brand, the fridge door becomes the shelf.
Why brands pick it
1
A feeling you sell in one second
Cold on contact is something the shopper feels at once, so it demos well live and gets talked about.
2
Fills the after-sun gap
Few after-sun products exist on Asian shelves, so a cooling sheet gives the brand an empty space to own.
3
A fridge habit
Kept in the fridge, the box stays in sight and gets used after every sunny day, which means faster reorders.
05Ice Drop Cooling SheetA mint-based cooling agent for an icy feel, cucumber and chlorophyll for freshness, hyaluronic acid and allantoin to help skin feel calm and hydrated, on a thick, soft sheet. Make it as: Cooling sheet mask, fridge-ready, Cooling after-sun gel, Cooling eye patches, Cooling face mist
What each part brings
The sheet
Thick, extra soaked
a dense, soft sheet that holds a lot of essence and stays cold for longer when it comes out of the fridge
The cold
An icy feel
a mint-based cooling agent gives skin a cool, fresh feel the moment the sheet touches the face
The calm
Cucumber and green
cucumber, chlorophyll, allantoin and hyaluronic acid help hot, tired skin feel calm and hydrated
Why there is demand
Mintel found after-sun launches were just 5% of all suncare launches in Asia, despite record temperatures and more time outdoors, and named sheet masks, cooled in the fridge, as a format that suits after-sun care.1
MetMalaysia put Kota Setar in Kedah on a Level 2 heatwave, with daily highs of 37 to 40°C, in April 2026, with nearby areas on alert at 35 to 37°C.2
In June 2022, Korea's largest health and beauty chain saw sales of cooling cosmetics, including cooling mask packs, rise 129% on the year as an early heatwave arrived.3
2027 outlook
Heat is now a regular season in Malaysia, with heatwave alerts in several states in 2026. Across Asia, cooling beauty has grown with every hot summer, and after-sun care remains a gap even in the biggest suncare markets. A fridge-ready cooling sheet gives brands a simple, seasonal hero that can also sell all year as an after-work and after-travel ritual into 2027.123
Grow it into a line
Cooling after-sun gelFor arms, neck and face after the beach, the body partner to the sheet.Cool, calm skin from neck to toes.Why add it Covers the body and raises the basket before every holiday.
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Cooling eye patchesCold gel patches for tired, puffy-looking eyes in the morning.Cold patches for fresh-looking eyes.Why add it Adds a morning use and a gift item.
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Cooling face mistA handbag spray for a cool feel on the go.A cool spray anywhere, anytime.Why add it Low-cost impulse item for checkout and live streams.
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Cooling sun stickSun care with a cool feel, the daytime step before the evening mask.Sun care that feels cool going on.Why add it Brings sun care into the line and links day to night.
How to sell the full range
Lead with the feeling: a cold sheet out of the fridge after a hot day. Show it coming out of the fridge on camera and let the shopper's face do the selling. Sell a fridge-ready box and a travel pack for holidays. It suits young beauty brands, travel and convenience retail, hotel and spa amenities, beach and sport outlets, and online live selling in the hot months.
LaunchOpen with the cooling sheet mask in a fridge-ready box and a holiday travel pack.
Month 3Add the cooling after-sun gel and sell the two as an after-sun set.
Month 6Bring in eye patches, face mist and a cooling sun stick for a full cool line.
Mintel (It is time to make aftersun care the norm in Asia), updated 2024
Malay Mail, quoting MetMalaysia, 5 April 2026
The Asia Business Daily, 26 June 2022
Chapter · 5 concepts
2027 actives
The ingredient name the shopper already searched for
Some shoppers walk in asking for an ingredient by name. They have seen PDRN on a clinic menu, NAD+ in a longevity video, a blue copper peptide serum on their feed, a probiotic on a sensitive skin forum. A sheet mask is the easiest way for a brand to answer that question: one active, one sheet, one night, at a size a curious shopper will try without thinking twice. Malaysia also has a hero of its own in edible bird's nest extract, an ingredient people here already trust and give as a gift. For 2027, this chapter turns the words shoppers are typing into five masks a brand can put on the shelf now, with plant PDRN from rice for buyers who do not want salmon, and claims kept to how skin looks and feels.
The market in numbers
During Olive Young's autumn sale, 29 August to 4 September 2025, searches for PDRN on its online store rose 695%, peptides 72% and niacinamide 65% against the previous comparable sale (Asia).
CJ Newsroom, '[K-Beauty Trends] Highlights from latest Olive Young Sale', 11 September 2025
PDRN draws an average of 37.2 million interactions a month across Google, TikTok and Instagram, up 609.8% year on year, with a further 34.4% growth predicted for the coming year (global).
Spate, 'PDRN in Skincare: What the Consumer Data Tells Beauty Brands About the Next Big Active' (page dated 2026)
Malaysia's bird's nest industry is valued at an estimated RM1.5 billion, and exports to China rose from 201 tonnes in 2023 to 484 tonnes in 2024, from more than 15,000 swiftlet house operators (Malaysia).
Malay Mail, 'Mat Sabu: Malaysia's RM1.5b bird's nest industry gets boost from new China export pact', 5 December 2025
06
Fine sheet
Rice PDRN Recovery Sheet
The PDRN everyone is asking for, made from rice, not salmon.
“Everyone on my feed is talking about salmon DNA, but I do not want fish on my face and I am not sure what is inside.”
PDRN arrived in Malaysia through Korean skincare and clinic treatments, and shoppers now type the word into every marketplace search. The catch is the source: most PDRN comes from salmon, and many shoppers would rather not put fish on their face or ask what it means for their diet and beliefs. Rice PDRN Recovery Sheet answers the question before it is asked. It uses a plant PDRN from rice, paired with several sizes of hyaluronic acid and a skin comforter, on a soft sheet that stays put for fifteen minutes. Skin looks rested and feels bouncy. For a brand, it is the trending word with a cleaner story behind it.
Why brands pick it
1
The word shoppers search
PDRN is already a search term on marketplaces and social feeds, so the brand rides demand that exists instead of explaining a new ingredient.
2
Fish-free by design
A rice source removes the salmon question and suits shoppers who prefer plant-based actives; certification is the brand's own step.
3
An easy entry to PDRN
A single sheet lets curious shoppers try PDRN at home before they commit to a serum or a clinic session.
06Rice PDRN Recovery SheetPlant PDRN from rice, several sizes of hyaluronic acid, allantoin to keep skin comfortable, a calming plant extract, and a brightening peptide in the white tomato version, on a smooth, fine sheet. Make it as: Plant PDRN recovery sheet mask, PDRN tone care sheet with white tomato, PDRN gel eye patch
What each part brings
The active
PDRN from rice
a plant PDRN that gives the shopper the word she searches for, without any fish behind it
The drink
Several sizes of HA
hyaluronic acid in more than one size helps skin feel plump and bouncy after one sitting
The sheet
Soft, close fit
a smooth, fine sheet that holds the essence and sits close to the cheeks and jaw
Why there is demand
Interest in vegan PDRN on TikTok rose 414.3% year on year, averaging 1.1 million weekly views; makers are moving to rice, ginseng and microalgae sources.1
Olive Young and Naver Store data show Korean shoppers reaching for medical style actives such as PDRN, now also bought by foreign visitors after TikTok exposure.2
The global K-beauty market is projected to grow from USD 11.2 billion in 2025 to USD 20.4 billion by 2035, with plant-based PDRN products now sold alongside salmon versions.3
2027 outlook
PDRN has moved from Korean clinics into everyday skincare, and the next wave is plant and biotech PDRN as shoppers question the salmon source. Social interest in vegan PDRN is rising fast, and Korean retail data puts medical style actives at the front of the shelf. Malaysian shoppers follow Korean trends closely, so a fish-free PDRN sheet that is easy to try is well placed for 2027.123
Grow it into a line
Plant PDRN serumThe daily step that carries the mask's active into every morning and night.Fish-free PDRN for every morning and night.Why add it Turns a weekly mask buyer into a daily user and lifts basket size.
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PDRN gel eye patchA quick five minute patch for tired under-eyes before work or a night out.Brighter-looking eyes in five minutes.Why add it A small, giftable add-on that sells well at checkout and in live sessions.
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PDRN toner padsSoaked pads for a fast prep step that suits busy mornings and travel.Swipe, prep, done.Why add it A jar of pads gets used daily and runs out fast, which brings rebuys.
›
PDRN barrier creamSeals in the routine at night and leaves skin feeling soft by morning.Wake up to skin that feels soft and calm.Why add it Closes the routine and gives the brand a higher value night product.
How to sell the full range
Lead with the question shoppers already have: they want PDRN but are unsure about salmon. Put 'from rice' on the front of the pack and say it out loud in live selling. Sell singles as a trial, then a five or ten piece box for weekly use. It suits K-beauty inspired brands, plant-based and modest beauty brands, pharmacy shelves and TikTok Shop live sellers.
LaunchOpen with the rice PDRN recovery sheet as a single trial and a weekly box, with 'fish-free PDRN' as the headline.
Month 3Add the plant PDRN serum so mask buyers have a daily step, and sell the two as a starter set.
Month 6Bring in the gel eye patch, toner pads and barrier cream to build a full PDRN routine.
BeautyMatter, quoting Spate social data (global), 2026
Bizcommunity, summarising Trendier AI at the 2026 K-Beauty Forecast (Korea), 2025
Robb Report Malaysia, citing Future Market Insights (report summary), 2026
07
Silk
NAD+ Collagen Reset Sheet
The longevity word, made simple: one silk sheet, fifteen minutes.
“After a month of late nights and deadlines my face looks older than I am, and I just want it to look rested again.”
Longevity is the new language of beauty. Shoppers who once bought anti-ageing now ask about cellular energy, and NAD+ is the word they have heard on podcasts and from their gym friends. Most NAD+ products sit in drips, supplements and expensive serums. NAD+ Collagen Reset Sheet puts the idea into the simplest format there is. NAD+ and collagen sit in a light essence with several sizes of hyaluronic acid and a long-lasting moisturiser, on a silk sheet that almost disappears on the face. Fifteen minutes later skin looks rested and feels smoother. For a brand, it is the easiest way to say longevity on a shelf.
Why brands pick it
1
Early on a big word
Few skin care launches use the longevity idea yet, so a brand that moves now owns the word before the shelf fills up.
2
A reset after a hard week
Made for the tired, late-night face of office workers, students and new parents who want to look rested fast.
3
Silk sells the premium
A fine silk sheet looks and feels expensive, which supports the premium story without a premium routine.
07NAD+ Collagen Reset SheetNAD+ and collagen in a light essence, several sizes of hyaluronic acid, a sugar-based moisturiser that holds water on skin, a soothing seaweed-type sugar, cucumber water and allantoin, on a fine silk sheet. Make it as: NAD+ collagen silk sheet, NAD+ hydrogel face mask, NAD+ glow silk sheet, Five step reset kit
What each part brings
The idea
NAD+ on a sheet
the coenzyme everyone in wellness talks about, brought into a format anyone can use at home
The bounce
Collagen and HA
collagen with several sizes of hyaluronic acid helps skin feel firmer and look smoother
The sheet
Silk-fine fit
a thin silk sheet that drapes over every curve and turns almost clear on skin
Why there is demand
Less than 1% of skin care launches in 2024 clearly promoted longevity concepts, mostly in prestige face care, which Mintel calls a white space for NAD+ and longevity products.1
One of Korea's largest beauty groups launched an NAD+ anti-ageing serum in March 2024 after years of work on keeping NAD+ stable and helping it into skin.2
Mintel says NAD+ is gaining attention in wellness and beauty and names advanced skin care and Gen Z and millennial shoppers among the NAD+ buckets set to grow.3
2027 outlook
Longevity moved from wellness into beauty in 2024 and 2025, but only a sliver of skin care launches use the idea so far. Korean beauty groups are already putting NAD+ into skin care, and younger shoppers are joining the longevity crowd. A sheet mask is the lowest-risk way for a Malaysian brand to test NAD+ demand in 2027 before it commits to a full serum range.123
Grow it into a line
NAD+ hydrogel face maskA thicker jelly mask for a weekend reset that stays cool and does not slide.A cool jelly reset that stays put.Why add it Gives existing buyers a step up and a higher value item for gifting.
›
NAD+ daily serumCarries the longevity story into every day between mask nights.The longevity step, every day.Why add it Turns a weekly ritual into a daily habit and steady rebuys.
›
NAD+ night creamA rich last step that leaves skin feeling soft and smooth by morning.Wake up to skin that feels smooth and rested.Why add it Completes the routine and opens the night care shelf.
›
Collagen drink pairingAn inside-out partner sold as a set, with the drink made under a food licence.Care from the outside and the inside.Why add it Links the brand to the beauty-from-within trend and lifts set value.
How to sell the full range
Sell the feeling, not the science: 'look rested after a hard week'. Use NAD+ as the badge on the pack and a short line that explains it as the energy molecule skin has less of over time. Offer the silk sheet as a premium single and a weekly box. It suits wellness and longevity brands, premium online brands, spa and clinic retail, and gift sets for working women.
LaunchOpen with the NAD+ collagen silk sheet in singles and a weekly box, with 'look rested' as the promise.
Month 3Add the NAD+ hydrogel face mask as the weekend upgrade and the daily serum for between mask nights.
Month 6Bring in the night cream and an inside-out set with a collagen drink for festive and Mother's Day gifting.
NutraIngredients, interview with Mintel (Global New Products Database, global), 2025
Personal Care Insights (Korea), 2024
Glossy, quoting Mintel (global), 2025
08
Silk
Copper Peptide Blue Silk
The blue peptide everyone is searching, now in a mask.
“I keep seeing blue copper peptide serums on TikTok, but they cost a lot and I do not know if my skin will like them.”
Copper peptide is having its moment. Shoppers know it by its nickname, the blue peptide, and they search it by name after seeing it in videos. Most copper peptide products are serums, often imported and sold at a price that makes trying one a gamble. Copper Peptide Blue Silk gives the same word in a low-risk format. A blue-tinted essence with copper peptide, several sizes of hyaluronic acid and a soft sugar-based moisturiser soaks a fine silk sheet. On the face it looks striking in a live video and feels cool and silky. Afterwards skin looks smoother and feels supple. It is a first taste of a trend shoppers already want.
Why brands pick it
1
A colour that sells itself
The soft blue essence is visible proof of the active, which makes the mask easy to demo in live selling and unboxing videos.
2
Try the trend for less
A single sheet lets shoppers try copper peptide without buying a full serum, then come back for more.
3
A name already searched
Copper peptide is a term shoppers type by name, so the pack front does the explaining.
08Copper Peptide Blue SilkCopper peptide with its natural blue tint, several sizes of hyaluronic acid, a sugar-based moisturiser that holds water on skin, a soothing seaweed-type sugar, a brightening peptide and allantoin, on a fine silk sheet. Make it as: Copper peptide silk sheet, Copper peptide collagen silk sheet, Copper peptide gel mask
What each part brings
The peptide
Blue copper peptide
the copper peptide shoppers search by name, with its soft blue tint that shows it is there
The cushion
HA and soft sugars
several sizes of hyaluronic acid and a sugar-based moisturiser help skin feel supple and smooth
The sheet
Fine silk drape
a thin silk sheet that turns almost clear on skin, so the blue essence looks good on camera
Why there is demand
Search volume for GHK-Cu, the copper peptide, stood at about 673,000 with growth of 1,800% since the topic was first flagged in April 2025.1
Blue copper peptide masks were worth about USD 0.4 billion in 2025; Asia Pacific held 42.5% of revenue, sheet masks were the largest type at 35.2%, and online sales grow about 12.5% a year.2
The copper peptide ingredient market was about USD 170 million in 2024 and is forecast to reach about USD 500 million by 2033, with Asia Pacific the largest and fastest-growing region.3
2027 outlook
Copper peptide has gone from a niche serum active to a named search trend, and Asia Pacific is already the biggest region for both the ingredient and blue peptide masks, with sheet masks the leading mask type. Online sales are growing fastest. A blue silk sheet that looks good on camera fits the live selling channels where Malaysian shoppers discover new actives through 2027.123
Grow it into a line
Copper peptide serumThe daily blue serum that mask buyers move on to once they like the feel.The blue peptide, every morning and night.Why add it Moves trial buyers into a daily product and steady rebuys.
›
Copper peptide eye creamA small, rich cream for the eye area that looks smoother by morning.Eyes that look smoother and less tired.Why add it A small, high-value item that adds easily to a set.
›
Copper peptide sleeping maskAn overnight gel that keeps the blue peptide story going while they sleep.Wake up to skin that feels supple.Why add it Adds a night step and a reason to buy a second jar.
›
Copper peptide scalp serumTakes the trend from face to scalp for shoppers who care about their hair.Scalp care with the blue peptide.Why add it Opens the hair care shelf with the same trending word.
How to sell the full range
Lead with the colour. Open the pack on camera, show the blue essence and the silk sheet going on, and name the peptide out loud. Offer singles as a trial and a five piece box for weekly use. It suits trend-led online brands, TikTok Shop and Shopee live sellers, K-beauty and C-beauty inspired labels and gift sets for young shoppers.
LaunchOpen with the copper peptide silk sheet, sold in singles and a five piece box, led by live demos of the blue essence.
Month 3Add the copper peptide serum as the daily step and sell mask plus serum as a starter set.
Month 6Bring in the eye cream, sleeping mask and scalp serum to build a full blue peptide range.
DataHorizzon Research (Copper Peptide GHK-Cu Market, report summary), 2025
09
Tencel
Biome Balance Sheet
For skin that keeps reacting: feed the good bacteria, calm the rest.
“I have tried so many products that my skin now stings and breaks out at everything, and I do not know what to stop.”
Many shoppers have done too much: acids, scrubs, strong serums, all at once. Their skin answers with stinging, redness and breakouts, and they lose trust in every new product. Biome Balance Sheet starts from a different idea. Skin has its own community of good bacteria, and when it is in balance skin looks calmer and behaves better. The essence pairs prebiotics, probiotic ferments and a postbiotic with niacinamide and hyaluronic acid, on a soft tencel sheet. It asks nothing of the shopper except fifteen quiet minutes. Skin feels comfortable, looks clearer, and the routine gets simpler. For a brand, it is a gentle product people return to.
Why brands pick it
1
Made for overdone skin
Speaks to shoppers whose skin reacts to everything, a growing group after years of strong actives and online routines.
2
Three biotics, one sheet
Pre, pro and postbiotic in one essence gives the brand a clear, modern story that is easy to put on a pack.
3
Three sheets, three skins
Tencel for everyday, bio-cellulose for very dry skin, charcoal for oily and blemish-prone skin, all from the same essence.
09Biome Balance SheetA pre and probiotic complex with a postbiotic ferment, niacinamide, hyaluronic acid, a natural sugar gum and allantoin, on a soft tencel sheet, with bio-cellulose and charcoal sheet versions. Make it as: Pre and probiotic tencel sheet, Biome bio-cellulose sheet, Biome charcoal sheet for oily skin
What each part brings
The balance
Pre, pro, postbiotic
a blend that feeds and supports the skin's own good bacteria instead of stripping them
The calm
Niacinamide and HA
niacinamide and hyaluronic acid help skin look calmer and clearer and feel comfortable again
The sheet
Soft tencel
a gentle wood-fibre sheet that holds plenty of essence and feels kind on reactive skin
Why there is demand
Prebiotics and probiotics are among the top five growing skin care claims in Asia Pacific launches, though microbiome claims were still under 5% of facial care launches from 2019 to 2022.1
Microbiome skin care is forecast to reach USD 1,443.65 million by 2034, growing 12.7% a year, with Asia Pacific the fastest-growing region and masks one of the product types tracked.2
A Malaysian skin care maker launched a microbiome-friendly sheet mask range sold through pharmacies, salons and clinics, and sent it to France for microbiome testing because few labs in Asia offered it.3
2027 outlook
Microbiome claims are still a small share of face care launches but are among the fastest-growing claims in Asia Pacific, and the region is forecast to lead growth to 2034. Mintel notes shoppers still need help to understand it, which favours simple, gentle formats. A calm, three-biotic sheet that explains itself on the pack is a good first step for Malaysian brands in 2027.123
Grow it into a line
Biome gentle cleanserA low-foam wash that cleans without the tight, stripped feel.Clean skin that does not feel tight.Why add it Every routine starts with a wash, and it is the first product shoppers swap when skin reacts.
›
Biome balancing tonerA watery daily step that keeps the mask's calm going morning and night.Calm, balanced skin every day.Why add it A daily product that runs out often and brings steady rebuys.
›
Biome barrier creamA light cream that leaves reactive skin feeling soft and comfortable.Soft, comfortable skin all day.Why add it Completes a short routine and raises set value.
›
Biome spot gelA clear gel for the odd blemish that helps skin look clearer.Helps blemishes look less visible.Why add it A small add-on for blemish-prone buyers, easy at checkout.
How to sell the full range
Sell simplicity. The message is 'stop doing too much': one gentle sheet two or three times a week while the rest of the routine is cut back. Show the three sheets side by side so shoppers pick by skin type. It suits clean and gentle skin care brands, pharmacy and clinic retail, and brands whose customers have sensitive or blemish-prone skin.
LaunchOpen with the tencel sheet and the charcoal sheet, one for everyday reactive skin and one for oily, blemish-prone skin.
Month 3Add the gentle cleanser and balancing toner so shoppers can build a short, calm routine.
Month 6Bring in the bio-cellulose sheet as a premium option, the barrier cream and the spot gel.
Personal Care Magazine, quoting Mintel APAC Beauty and Personal Care Landscape (Asia Pacific), 2022
Polaris Market Research (Microbiome Skincare Products Market, report summary), 2025
Vulcan Post (Malaysia, sponsored feature), 2022
10
Tencel
Swiftlet Bird's Nest Sheet
A Malaysian treasure, in a gift box made for giving.
“Every Chinese New Year I buy bird's nest for my mother, and I want something she can use on her face too, not only drink.”
Bird's nest needs no explaining in Malaysia. Families buy it for mothers after childbirth, for parents at Chinese New Year and for anyone they want to look after, and Malaysia is one of the world's leading producers. Swiftlet Bird's Nest Sheet takes that feeling of care from the drink to the dressing table. Edible bird's nest extract sits in a rich essence with hyaluronic acid, snail secretion filtrate and allantoin, on a soft tencel sheet. Skin feels soft and supple and looks dewy. Packed in a gold gift box, it is the present people already know how to give, in a new form. For a brand, the ingredient sells the box.
Why brands pick it
1
A name that needs no ad
Shoppers already know bird's nest as a premium gift, so the brand borrows decades of trust instead of building it.
2
Built for gifting seasons
Chinese New Year, Mother's Day, Mid-Autumn and hospital visits all give the box a reason to be bought again.
3
Tourist and export friendly
A Malaysian hero ingredient in a light, flat pack suits airport, souvenir and cross-border shops.
10Swiftlet Bird's Nest SheetEdible bird's nest extract, hyaluronic acid, snail secretion filtrate, a sugar-based moisturiser and allantoin to keep skin comfortable, on a soft tencel sheet, with silk and bio-cellulose versions. Make it as: Bird's nest tencel sheet, Bird's nest silk sheet, Bird's nest bio-cellulose sheet, Festive gift box
What each part brings
The hero
Bird's nest extract
edible bird's nest extract, a name Malaysian and Chinese shoppers already link with care and gifting
The glow
Moist and supple
hyaluronic acid, snail secretion filtrate and a long-lasting moisturiser help skin feel soft and look dewy
The sheet
Soft tencel
a gentle wood-fibre sheet that holds a generous amount of essence and feels cool on the face
Why there is demand
Malaysia's edible bird's nest industry is valued at RM2 billion to RM2.2 billion a year, with exports to China alone reaching RM1.5 billion, and more than 15,000 swiftlet houses tracked by a national system.1
Malaysia was the world's second largest bird's nest exporter from January to November 2025, with about USD 150.8 million, or 25.07% of global export value, after Indonesia.2
Malaysia aims to export about 350,000 kg of bird's nest based products worth RM2.8 billion by 2030, and is building facilities to move beyond raw nests.3
2027 outlook
Malaysia is one of the two big bird's nest producers in the world, and a new export protocol with China signed in November 2025 secures long-term access for the industry. The government wants more value from bird's nest based products, not only raw nests. A bird's nest sheet mask in a gift box fits that push and the festive gifting calendar well into 2027.123
Grow it into a line
Bird's nest essenceA daily essence that carries the hero ingredient into every routine.Bird's nest care, every day.Why add it Turns a once-a-year gift into a daily product people repurchase.
›
Bird's nest creamA rich cream that leaves skin feeling soft and supple by morning.Soft, supple skin by morning.Why add it Adds a higher value item that anchors a premium gift set.
›
Bird's nest eye patchA small gel patch that adds a premium touch to the gift box.Eyes that look fresher in minutes.Why add it A small item that lifts the box's perceived value.
›
Bird's nest hand creamA pocket-size gift that is easy to add to festive hampers.A small gift of care.Why add it A low-cost add-on that fits every hamper and counter.
How to sell the full range
Sell it as a gift first and a mask second. Lead with a gold box for Chinese New Year and Mother's Day, then keep a five piece everyday box on the shelf for the rest of the year. Say 'edible bird's nest extract' on the front and let the ingredient do the work. It suits bird's nest and wellness brands moving into beauty, souvenir and airport retail, festive hamper makers and brands selling into China and Singapore.
LaunchOpen with the tencel sheet in a festive gold gift box timed for the next Chinese New Year or Mother's Day.
Month 3Add the silk and bio-cellulose versions and the essence so the gift buyer's family can keep using the range.
Month 6Bring in the cream, eye patch and hand cream to build hampers for Mid-Autumn and year-end gifting.
The Star, quoting the Agriculture and Food Security Minister (Malaysia), 2025
The Star, quoting the Science, Technology and Innovation Ministry (Malaysia), 2024
Chapter · 4 concepts
The sheet is the story
When the material is what the shopper buys
In this chapter the sheet does the selling. Bio-cellulose is grown, not woven, by bacteria fed on coconut water, and it clings to the face like a second skin. Hydrogel is a jelly mask that stays cool and wet and does not slide off while you move around the house. An ear-loop mask hugs the jaw and cheeks, so the shopper feels it holding. And a clinic needs a calm, clean mask to hand over after a facial, a peel or a laser session, used as the clinic advises. Korean hydrogel and bio-cellulose masks have shown how far one striking material can carry a brand. For 2027, the opening is a local range where each sheet has a reason a shopper can see and touch the moment the pouch is open.
The market in numbers
The global bio-cellulose face sheet mask market is put at USD 429.71 million in 2025 and projected to reach USD 736.45 million by 2032; the report says Asia Pacific dominates demand, with South Korea, Japan and China as key hubs (global).
Reanin, Bio Cellulose Face Sheet Masks Market, published September 2026, updated November 2026 (report summary)
The Korean maker of a best-selling hydrogel collagen mask grew sales from 41.6 billion won in 2023 to 135.7 billion won in 2024; the same analysis estimates Korean face mask exports would pass 1.1 trillion won in 2025 (Asia).
Douglas Research Insights, 'Korea Small Cap Gem #45: Genic', 21 September 2025 (analyst estimate for 2025 exports)
Malaysia's non-surgical aesthetic medicine market was worth about RM468.8 million in 2022 and could reach roughly RM1.03 billion by 2027 (Malaysia).
New Straits Times, 'Merz Aesthetics expands Malaysian presence as medical aesthetics demand grows', 29 June 2026
11
Bio-cellulose
Second Skin Bio-Cellulose
A mask grown from coconut water that clings like a second skin.
“Every sheet mask I buy lifts at the nose and slides off my chin, so I end up lying flat holding it on with my fingers.”
Most sheet masks are cut from woven fabric, and fabric never quite meets the face: it tents at the nose, gaps under the eyes and drops off the chin. Bio-cellulose is different because it is grown, not woven. Friendly bacteria turn coconut water, the same start as nata de coco, into a fibre net so fine it lies flat against the skin like cling film made of plant fibre. The serum stays where it is put, so the mask feels cool, and it stays on while you sit up, read or answer messages. For a brand, it is the sheet with a story worth printing on the box: one material, a visible difference, a premium shelf.
Why brands pick it
1
A sheet shoppers can feel
The first time it touches the face, the difference from fabric is obvious; it hugs the nose and jaw instead of sliding off.
2
An origin story in one line
Grown from coconut water, the same start as nata de coco, is a story shoppers repeat to friends and creators repeat on video.
3
Premium without explaining
The thick, translucent sheet looks and feels special out of the pouch, which supports a gift box and a higher shelf than everyday masks.
11Second Skin Bio-CelluloseA bio-cellulose sheet grown from coconut water, soaked in several sizes of hyaluronic acid, niacinamide for even-looking skin, allantoin as a skin comforter, with options for edible bird's nest extract or a pre and postbiotic serum. Make it as: Bio-cellulose face mask, Bio-cellulose two-piece upper and lower face mask, Bio-cellulose gift box of five
What each part brings
The sheet
Grown, not woven
friendly bacteria spin coconut water into a fine fibre net that settles into every curve of the face
The serum
Water held close
several sizes of hyaluronic acid sit inside the net and stay against the skin instead of evaporating
The finish
Looks dewy after
niacinamide and allantoin leave skin feeling soft and looking fresh once the sheet comes off
Why there is demand
Bio-cellulose masks were worth about USD 302 million worldwide in 2025, with Asia Pacific taking 45.2% of sales; the forecast is about USD 626 million by 2034, near 8.5% a year.1
A 2026 sourcing guide for Southeast Asian beauty sellers calls bio-cellulose a niche premium segment with high barriers to entry, linked to luxury and clinical positioning rather than everyday masks.2
Malaysia's trade agency profiled a Selangor company, founded in 1996, as one of the first in the world to use nata de coco bacterial cellulose for skincare masks.3
2027 outlook
Bio-cellulose stays a small, premium corner of the mask shelf, and Asia Pacific is where most of it is sold. Report summaries expect steady growth toward 2034, and clinics and spas across Malaysia, Singapore and Thailand already add premium sheets to facials. Because the material is harder to make than fabric, fewer brands carry it, which leaves room in 2027 for a brand that tells the coconut water story clearly and prices it as a treat.123
Grow it into a line
Bio-cellulose eye patchThe same clinging sheet cut for under the eyes, a quick morning add-on.Stays put under the eyes while you get ready.Why add it Uses the same hero material in a smaller, more frequent format.
›
Hydrating essence tonerThe daily step that carries the mask's hyaluronic feel between mask nights.The mask feeling in a daily splash.Why add it Gives mask buyers a daily product and a reason to come back sooner.
›
Bird's nest bio-cellulose maskA gift-ready variant that pairs the premium sheet with a local hero ingredient.Two premium stories in one gift box.Why add it Opens festive and corporate gifting with a premium local ingredient.
›
Overnight sleeping gelSeals in the mask serum at night and keeps the dewy look until morning.Wake up still looking dewy.Why add it Extends the range into the night routine and lifts basket size.
How to sell the full range
Sell the sheet before the serum. Let shoppers hold an open mask, or film it lying flat on a face while the wearer sits up and talks, because the cling is the proof. Tell the coconut water story in one line on the front of the box. Price it above everyday masks and sell it in fives as a weekly treat. It suits premium skincare brands, facial salons, spa retail and gifting seasons.
LaunchOpen with the bio-cellulose face mask in a box of five, led by a short video of the sheet clinging while the wearer moves.
Month 3Add the bio-cellulose eye patch and the hydrating essence toner so buyers have a daily step and a quick add-on.
Month 6Bring in the bird's nest bio-cellulose mask for gifting and the overnight sleeping gel for a night routine set.
Dataintelo (Global Bio Cellulose Masks Market, report summary), 2026
Alibaba.com Seller Blog (Facial Mask Material and Ingredient Guide 2026, Southeast Asia), 2026
MATRADE (What's New From Malaysia, Issue 17), 2015
12
Bio-cellulose
Clinic Calm Post-Care Mask
The mask the clinic hands you on the way out.
“After my laser session the doctor said keep it simple at home, but my shelf is full of strong serums and I do not know what is safe to touch my face.”
Aesthetic clinics in Malaysia are busy, and every facial, peel or laser session ends with the same question at the counter: what do I put on tonight? Most patients go home to a shelf of strong serums and acids that are the wrong thing for the next few days. Clinic Calm gives the clinic its own answer to hand over. A bio-cellulose sheet lies still on tender skin, and a short, gentle serum of large hyaluronic acid, allantoin and plant PDRN helps skin feel comfortable and moist, used as advised by the clinic. For a clinic brand, it turns every treatment into a take-home sale and keeps the patient inside the clinic's own routine between visits.
Why brands pick it
1
Sold at the moment of need
The patient is at the counter, just treated and asking what to use; a ready kit closes the sale without a pitch.
2
Short and gentle by design
A short ingredient list with no scrubs or strong acids is easy for a doctor or therapist to recommend after a session.
3
The clinic's own label
A private label mask keeps patients loyal to the clinic's routine instead of a pharmacy brand between visits.
12Clinic Calm Post-Care MaskA bio-cellulose sheet soaked in large hyaluronic acid, plant PDRN from rice, allantoin as a skin comforter, niacinamide for even-looking skin and a soft plant sugar gel, in a short, fragrance-light serum. Make it as: Bio-cellulose post-care face mask, Clinic take-home kit of five, Cotton calming mask for in-clinic use
What each part brings
The sheet
Nothing to rub
a bio-cellulose sheet lies flat and still on tender skin, with no fibres to drag across the face
The calm
Comfort, as advised
allantoin and a soft plant sugar gel help skin feel comfortable after a facial, peel or laser session, as advised by the clinic
The water
Short list, big drink
large hyaluronic acid and plant PDRN from rice help skin feel moist and look fresh, in a short, simple formula
Why there is demand
Malaysia's non-surgical aesthetic medicine market was put at about RM468.8 million in 2022 and projected at around RM1.03 billion by 2027, with patients moving toward at-home products that extend clinic results.1
Post-procedure sheet masks were worth about USD 0.8 billion worldwide in 2025; Asia Pacific held 42.8% of revenue and is forecast to grow about 8.4% a year, with dermatology clinics the largest channel.2
Penang's private hospitals treated 527,176 foreign patients in 2025, up 25.9%, and the private hospitals association said demand for aesthetic treatments is rising.3
2027 outlook
Non-surgical treatments are becoming routine in Malaysia, and the number of people leaving a clinic with freshly treated skin keeps rising, local and visiting alike. Clinics are building take-home routines around each treatment, and global aesthetics companies have started selling recovery-style masks only through clinics. Post-procedure masks are growing fastest in Asia Pacific. In 2027 a clinic without its own after-care mask is handing that sale to someone else.123
Grow it into a line
Gentle gel cleanserA mild wash for the days after a session, when foaming cleansers feel too much.Clean without the squeaky, tight feeling.Why add it Every patient needs to wash their face that night; the clinic sells it too.
›
Calming barrier creamThe daily moisturiser that follows the mask until skin feels itself again.Daily comfort for skin that feels sensitive.Why add it Keeps the patient in the clinic's routine for the weeks between visits.
›
Mineral sunscreenThe step every clinic asks for after a peel or laser session.A gentle sun step for after a session.Why add it Clinics already tell patients to wear sunscreen; now it is their own.
›
Hydrogel neck and jaw maskExtends comfort to the lower face and neck after lifting treatments.Cool comfort along the jaw and neck.Why add it Matches lifting treatments, a fast growing service in clinics.
How to sell the full range
Sell to the clinic, not the shopper. Pitch it as the clinic's own label take-home kit, handed over at the counter right after a facial, peel or laser session, with the doctor's or therapist's advice on when to use it. Keep the box calm, clean and clinical in look, without medical words. It suits aesthetic clinic chains, dermatology practices, facial salons and medi-spas, and later their online stores for repeat orders.
LaunchOpen with the bio-cellulose post-care mask as a take-home kit of five sold at the clinic counter.
Month 3Add the gentle gel cleanser and mineral sunscreen to make a full after-session kit.
Month 6Bring in the calming barrier cream and the hydrogel neck and jaw mask for lifting and longer treatment plans.
The Star, quoting the Penang Centre of Medical Tourism and APHM, 13 July 2026
13
Hydrogel
Glow Hydrogel Mask
A jelly mask that stays wet and stays put.
“I mask before a wedding dinner, but the sheet is dry and crispy by the time my hair is done, and my face still looks tired.”
A cotton sheet mask asks you to lie down and wait. A hydrogel mask does not. The serum is set into a soft, clear jelly, so it cannot drip, cannot dry into a crisp, and grips the face in two pieces while you blow dry your hair, pick an outfit or start your base. It feels cool from the moment it goes on and peels off in one piece, leaving skin looking plump and glowing, ready for makeup. That makes it the mask for the hour before an event, a wedding, a raya open house or a shoot. For a brand, the clear jelly is also the most photogenic mask on the shelf, and it sells on video by itself.
Why brands pick it
1
Mask while you get ready
It holds through movement, so shoppers mask during the busiest hour instead of skipping it.
2
No drip, no dry
The serum lives inside the gel, so there is no wet mess on the neck and no dried-out sheet at minute fifteen.
3
Made for the camera
A clear, glossy jelly on the face is instantly visual; unboxing and peel-off clips do the selling.
13Glow Hydrogel MaskA soft two-piece hydrogel sheet set with large hyaluronic acid, a brightening peptide for a more even-looking glow, a plant sugar gel that leaves skin feeling soft, allantoin as a skin comforter and a film that gives a smooth, firm feel. Make it as: Two-piece hydrogel face mask, Clear hydrogel glow mask, Hydrogel mask and serum set
What each part brings
The gel
Never dries out
the serum is set inside a soft jelly sheet, so it stays cool and wet for the whole wear
The grip
Stays while you move
a two-piece cut sits on the upper and lower face and holds while you do your hair or makeup
The glow
Looks lit from within
a brightening peptide and large hyaluronic acid help skin look smooth, plump and glowing after
Why there is demand
Hydrogel face masks were worth about USD 600 million worldwide in 2025 and are forecast to reach USD 1.59 billion by 2035, about 10.2% a year; Asia Pacific held 52.0% of sales in 2025.1
Skin brightening was the leading use for hydrogel face masks in 2025 at 56.7% of the market, and mass-market products held 69.1%, showing the format has moved beyond the spa.2
The Asia Pacific hydrogel face mask market was forecast to grow 10.7% a year from 2022 to 2028, led by China, with Malaysia tracked as one of seven country markets.3
2027 outlook
Hydrogel is one of the faster growing mask formats, and Asia Pacific is its biggest market. Report summaries agree on growth of around ten percent a year even where their sizes differ. Brightening and glow are the main reasons people buy, and the format has moved from spa treatment to mass shelf. In 2027 a glow hydrogel gives a brand a mask that looks premium, films well and fits the getting ready moment.123
Grow it into a line
Hydrogel eye patchThe same jelly in an under-eye shape for mornings when the full mask is too much.Fresh-looking eyes in ten minutes.Why add it A quicker, cheaper entry to the same jelly that buyers use more often.
›
Glow priming serumA daily step after the mask that keeps skin looking smooth under makeup.The post-mask glow, every morning.Why add it Gives mask buyers a daily product and a steady rebuy.
›
Hydrogel lip patchA small jelly patch that finishes the getting ready kit.Soft lips before the lipstick.Why add it A small add-on that lifts basket size at checkout.
›
Hydrogel neck maskCarries the glow down to the neckline for open-neck outfits and photos.Glow that does not stop at the jaw.Why add it Extends the routine to the neckline for event outfits and photos.
How to sell the full range
Sell the moment, not the ingredient: the hour before a dinner, a wedding, a raya visit or a shoot. Show the mask staying on while someone does their hair, then the peel-off and the glow. Clear packaging that shows the jelly helps on shelf. It suits young beauty brands, bridal and makeup artist brands, TikTok Shop live selling and gift sets for festive seasons.
LaunchOpen with the two-piece hydrogel face mask and a get ready with me video showing it stays on.
Month 3Add the hydrogel eye patch and glow priming serum for daily use between mask nights.
Month 6Bring in the hydrogel lip patch and neck mask and sell a full event prep kit for festive and wedding season.
Global Market Insights (Hydrogel Face Mask Market, report summary), 2026
Market.us News (Hydrogel Face Mask Market, report summary), 2026
KBV Research (Asia Pacific Hydrogel Face Mask Market, report summary), 2022
14
Ear-loop
V-Line Lift Mask
An ear-loop mask that hugs the jaw while you get on with your evening.
“On every video call I see my jawline looking soft and tired from the laptop camera angle, and I want something I can wear while I scroll.”
The lower face is where tired shows first: the chin and jawline soften long before anything else, and the phone and laptop camera angle makes it worse. Most masks ignore it, because a flat sheet barely touches the jaw. The V-Line Lift Mask is shaped the other way round. It loops over the ears, cups the chin and runs up the cheeks, holding a firm-feel serum exactly where people look in photos and on calls. It stays on hands-free while you cook, scroll or answer emails, and leaves skin looking firmer and lifted and feeling smooth. For a brand, the shape alone tells the story on the box, and a mask worn upright fits the evening shopper's real routine.
Why brands pick it
1
Targets the part people check
Chin and jawline are what shoppers look at in selfies and on video calls; a mask made for that area is an easy choice.
2
Hands-free and upright
The ear-loop holds the sheet in place, so it is worn while doing something else, which means it actually gets used.
3
The shape is the advert
A V-shaped mask on a face is instantly understood in a thumbnail or on a shelf, with no explanation needed.
14V-Line Lift MaskAn ear-loop sheet that cups the chin and cheeks, soaked in a plant sugar film for a firm, smooth feel, kigelia fruit extract, several sizes of hyaluronic acid, amino acids, a brightening peptide and allantoin as a skin comforter. Make it as: Ear-loop V-line face mask, Hydrogel chin and jaw patch, V-line mask box of five
What each part brings
The shape
Hooks over the ears
an ear-loop sheet cups the chin and runs up the cheeks, so it holds the lower face hands-free
The firm feel
Tight, smooth finish
a plant sugar film and kigelia fruit extract help skin look firmer and lifted as the serum dries down
The cushion
Plump, not tight
several sizes of hyaluronic acid and amino acids keep skin feeling moist so it looks smooth, not stretched
Why there is demand
Chin masks were worth about USD 1.8 billion worldwide in 2025, with Asia Pacific holding 42.3%; hydrogel and sheet formats made up most sales, and Southeast Asia is named an emerging market with low penetration.1
Korean clinics named lifting treatments the big trend of 2025, after demand surged in 2024, with jawline sagging one of the main concerns treated.2
One V-line lifting mask five-pack had more than 5,600 customer reviews and a 4.3-star rating on Amazon, a sign of steady demand for chin and jaw masks online.3
2027 outlook
Interest in the lower face is moving from the clinic to the bathroom shelf. Lifting treatments led Korean clinic trends in 2025, and shoppers who cannot or do not want to book a treatment look for something to use at home. Chin masks are a sizeable category with Asia Pacific the largest region and Southeast Asia still lightly served. In 2027 a well made, honestly worded V-line mask has room to stand out from cheap straps.12
Grow it into a line
Firming neck sheetCarries the same firm feel down to the neck, the next place shoppers notice.Smooth, firm-feeling skin from jaw to collarbone.Why add it The neck is the next area V-line buyers worry about; one more mask night a week.
›
Jawline firming gelA daily gel for the jaw and neck between mask nights, used with an upward stroke.A firm-feel finish every morning.Why add it Gives a daily product between mask nights and a steady rebuy.
›
Lifting eye patchBrings the firm-feel story to the eye area for mornings.Eyes that look fresher and more awake.Why add it Brings the same story to the eyes for a quick morning use.
›
Facial massage tool and gel setPairs a cooling roller or scraper with a slip gel for a home lifting ritual.A five minute lifting ritual at home.Why add it Taps the gua sha and face massage habit and adds a non-consumable to the basket.
How to sell the full range
Lead with the shape and the moment: a mask that hooks over the ears and is worn while scrolling, cooking or on a call. Show the before and after as a feel and a look, never as a measurement. Keep the words to 'helps skin look firmer and lifted'. It suits beauty brands targeting women in their late twenties and up, online live selling, salons that do facial massage and gift sets for mothers.
LaunchOpen with the ear-loop V-line mask in a box of five and a short video of it worn hands-free.
Month 3Add the jawline firming gel as the daily partner and the firming neck sheet for the next concern down.
Month 6Bring in the lifting eye patch and a facial massage tool and gel set for a full home lifting ritual.
Haute Living (Haute Beauty, 2025 K-Beauty Treatment Trends), 16 October 2025
Yahoo Lifestyle Canada, republished on Yahoo News Malaysia, 1 March 2021
Chapter · 3 concepts
Eyes, lips and neck
Small patches for the places a face mask misses
A face mask stops at the jaw and leaves holes for the eyes and mouth, which are the very places people check first in the mirror. Puffy, tired eyes before a morning meeting. Dry, dull lips after a day in air conditioning. A neck that shows the years before the face does. Shaped patches answer each of these in minutes, and they suit the way people use them now: under the eyes on the commute, on the lips while scrolling, round the neck while watching a show. They are also the easiest add on to a face mask range, sold in jars of sixty, in a box with a face mask, or as a gift set. For 2027, this chapter gives a brand three small formats that grow the basket without a new shelf.
The market in numbers
The global under-eye patch market is put at USD 817.8 million in 2025, projected to reach USD 1.69 billion by 2035; hydrogel patches hold a 55.6% share (global).
Future Market Insights, Under Eye Patches Market 2025 to 2035, as cited by Alibaba.com Seller Blog, 'Under Eye Patch Configuration Guide for B2B Exporters', 2026 (report summary)
The global lip mask market is put at USD 0.6 billion in 2025; Asia Pacific is the largest region at about USD 0.246 billion, or 41.0% of the total (Asia).
Marketintelo, Lip Mask Market Research Report 2034, last updated 11 June 2026 (report summary)
The global neck cream and mask market is put at USD 620.0 million in 2025, growing about 6.15% a year to 2032; Asia Pacific holds about 32.2%, or USD 199.41 million (Asia).
PW Consulting, Neck Cream and Mask Market, last updated 6 June 2026 (report summary)
15
Hydrogel
Wake-Up Eye Patch
Ten minutes under the eyes before the day starts.
“I slept at 2am after scrolling in bed, and at 8am my eyes look puffy and tired for my morning meeting.”
The under-eye is where a short night shows first, and in Malaysia short nights are common: late suppers, phones in bed, early starts. Wake-Up Eye Patch is made for the eye area and for that five minute window before work. Two crescents of hydrogel go on cold from the jar, stay put while the shopper brushes her hair or makes coffee, and come off leaving eyes that look fresher and less puffy. The jar of sixty makes it a daily habit rather than a treat, and the gold version turns it into the patch people film. For a brand, it is a small, repeat product with a very clear before and after.
Why brands pick it
1
A morning ritual, not a spa day
Ten minutes while getting ready, no rinsing, no extra step; easy to keep doing every working day.
2
Built for the camera
Clear or gold-tone gel patches look good in a selfie or a short video, so customers share them for free.
3
Jar size drives rebuy
Thirty pairs in a jar runs out in a month of daily use, and a habit product comes back on schedule.
15Wake-Up Eye PatchA hydrogel eye patch, clear or gold-tone, carrying several sizes of hyaluronic acid, trehalose and glycerin for moisture, caffeine, allantoin to keep skin comfortable, and a light cooling agent for a fresh feel. Make it as: Hydrogel under-eye patches, 60 in a jar, Gold-tone hydrogel eye patch, single pair sachet, Cooling eye sheet for the fridge, Overnight eye patch
What each part brings
The gel
Shaped for the eye
a crescent hydrogel patch that sits snug under the eye and stays put while you get ready
The cool
Fresh in seconds
a light cooling feel, stronger still when the jar is kept in the fridge
The drink
Water where it shows
hyaluronic acid and trehalose help the thin skin under the eye look smoother and more rested
Why there is demand
Hydrogel eye patches are valued at about USD 473 million in 2026 and forecast to reach USD 939 million by 2033, about 10.3% a year, with Asia Pacific the fastest growing region at around 11.8% a year.1
38% of Malaysian adults do not get enough sleep, more so in towns than in rural areas, and over 40% of adults in their forties and fifties fall short.2
42% of Malaysians report sleep problems at least a few times a week, against 46% across six South-East Asian countries.3
2027 outlook
Tired eyes are a daily problem for a large share of Malaysian adults, and the patch made for them is one of the faster growing formats in skin care, with Asia Pacific leading growth. Multi-benefit patches and peptide patches are expected to grow fastest, and men are an underserved group. A jar of hydrogel patches with a cooling feel fits the short-sleep, phone-in-bed shopper well into 2027.123
Grow it into a line
Gold-tone eye patch gift boxA festive and gifting version of the hero patch for Raya, CNY and year-end sets.The patch that looks good on camera.Why add it Turns a daily jar into a gift and lifts basket size in festive months.
›
Overnight eye patchA softer night patch for the shopper who wants the habit before bed too.Wake up with eyes that look rested.Why add it Adds a second use moment so the eye habit runs morning and night.
›
Men's cooling eye patchA plain-pack, cooler version for men who stare at screens all day.Cool, quick and no fuss for screen-tired eyes.Why add it Opens a group most eye patch brands ignore.
›
Eye cream roll-onA pocket step for the afternoon, between patch days.A cool roll under the eyes in the afternoon.Why add it Gives patch buyers something for the handbag between patch days.
How to sell the full range
Sell the morning moment: a short night, a meeting at nine, and five minutes to look awake. Show the patch going on cold from the fridge and coming off before makeup, ideally in a short video with the gold version. Price the jar for daily use so it becomes a habit. It suits young working women's skin care brands, online live selling, pharmacy shelves and brands that want a strong add-on to a face mask line.
LaunchOpen with the clear hydrogel jar of sixty and show the before and after of a morning routine.
Month 3Add the gold-tone gift box for festive seasons and a men's cooling pack for screen workers.
Month 6Bring in the overnight patch and the eye cream roll-on to own the eye area day and night.
Persistence Market Research (Hydrogel Eye Patches Market, report summary), 2026
Malay Mail, quoting the Health Ministry's National Health and Morbidity Survey 2023, 16 May 2024
The Star, quoting a Milieu Insight survey of 3,000 people in six SEA countries, 18 March 2026
16
Hydrogel
Lip Plump Patch
A cushion of gel for dry, tired lips.
“Office aircon all day and matte lipstick every day, and by evening my lips are dry, flaky and dull.”
Lips get forgotten in a skin care routine until they flake under lipstick. Matte formulas, long days in cold offices and too much coffee leave them dry and dull by evening. Lip Plump Patch turns lip care into a small, fun moment: peel a gel patch shaped like a smile, press it on, and carry on scrolling for fifteen minutes. It comes off leaving lips that look smoother and feel softer and more cushioned, a better base for colour the next morning. It is cheap to try, easy to film, and sits naturally next to a lip tint or a sleeping balm. For a brand, it is an impulse buy that opens a whole lip line.
Why brands pick it
1
A mask for the part people forget
Most routines stop at the face; a lip patch gives shoppers a new step that takes no skill and no time.
2
Fun to try, easy to share
A gel patch shaped like a smile is made for selfies and short videos, which sells it at the checkout and online.
3
The door to a lip line
A low-cost first buy that leads naturally into a sleeping balm, a scrub and a tinted balm.
16Lip Plump PatchA hydrogel lip patch carrying plant ceramide, shea butter, sunflower seed oil, hyaluronic acid and glycerin to soften and cushion lips, with a touch of menthol for a fresh tingle. Make it as: Hydrogel lip patch, single sachet, Lip patch jar of 20, Overnight lip sleeping balm
What each part brings
The patch
Shaped like a smile
a soft hydrogel patch cut to the lip line that stays on while you talk, scroll or read
The cushion
Softer, fuller-looking lips
plant ceramide, shea butter and hyaluronic acid help lips look smoother and feel cushioned
The tingle
A fresh little tingle
a touch of menthol gives a cool tingle that tells the shopper it is working
Why there is demand
Malaysia's lip care market is estimated at about USD 95 million in 2026 and forecast to reach USD 160 million by 2032, about 9.1% a year, with lip balms and moisturisers the largest by volume.1
Lip masks are valued at about USD 1.12 billion worldwide in 2025 and forecast to reach USD 2.47 billion by 2034, and Asia Pacific led with about 36% of the market.2
Malaysian skin care users buying online rose from 53% in 2025 to 62% in 2026, and a third of users already use masks.3
2027 outlook
Lip care in Malaysia is a small but fast growing shelf, driven by young beauty shoppers and K-beauty style launches, and lip masks are growing worldwide with Asia Pacific in the lead. More Malaysians now buy skin care online, where a fun, visual product like a gel lip patch sells well in short videos. A patch plus sleeping balm pairing fits that shopper well into 2027.123
Grow it into a line
Overnight lip sleeping balmThe night step that keeps lips soft between patch days.Soft lips by morning.Why add it Gives patch buyers a nightly product and a reason to come back.
›
Sugar lip scrubClears flakes before the patch or before lipstick.Smooth away flakes in seconds.Why add it A simple first step that makes the patch and lipstick look better.
›
Tinted lip balmA bit of colour with care, for the shopper who wants both.Colour that cares.Why add it Crosses into colour, the biggest lip shelf, with a care story.
›
Eye and lip patch setPairs the lip patch with an eye patch for a gift or a trial kit.Fresh eyes and soft lips in one box.Why add it Bundles two patch habits into one gift or trial kit.
How to sell the full range
Lead with the moment shoppers know: lipstick that cracks and flakes by the afternoon. Show the smile-shaped patch going on and the softer lips after fifteen minutes in a short video, because the format sells itself on screen. Keep the single sachet near the till and the jar online. It suits lip colour brands that want a care story, young beauty brands, convenience and pharmacy shelves, and live selling.
LaunchOpen with the single sachet and the jar of twenty and show the before and after on camera.
Month 3Add the overnight lip sleeping balm and the sugar lip scrub as a three-step lip routine.
Month 6Bring in the tinted lip balm and the eye and lip patch set for gifting seasons.
Mobility Foresights (Malaysia Lip Care Products Market, report summary), 2026
Fortune Business Insights (Lip Masks Market, report summary via GII Research), 2026
Vodus Research (Malaysia Skincare Study 2026), 2026
17
Neck sheet
Neck Line Sheet
The face gets a mask. Now the neck does too.
“My face looks fine in photos, but every time I look down at my phone I see lines across my neck.”
Shoppers spend years on their face and forget the neck, until a front camera at a low angle shows them the lines. Hours of looking down at phones make the neck the place many people notice first. Neck Line Sheet is a mask cut for that area: a wide curved sheet that hooks behind the ears and lies flat from the jaw to the collarbone, soaked in a serum with several sizes of hyaluronic acid and a brightening peptide. Fifteen minutes later neck skin looks smoother, more even and better matched to the face. For a brand, it adds a second mask to every face mask buyer's basket.
Why brands pick it
1
A new place to care for
Most shoppers already mask their face; a neck sheet adds a second step without replacing anything they use.
2
A shape that stays put
A curved sheet with ear hooks lies flat on the neck so the shopper can sit back, read or work while it sits.
3
Perfect partner for face masks
Sold with a face mask as a two-piece set, it lifts every order without a new routine to explain.
17Neck Line SheetA curved neck sheet with ear hooks, soaked in a serum with several sizes of hyaluronic acid, a brightening peptide, allantoin to keep skin comfortable and a light cooling feel. Make it as: Neck sheet with ear hooks, Face and neck two-piece set, Neck and chest gel sheet
What each part brings
The sheet
Cut for the neck
a wide curved sheet that wraps from ear to ear and down to the collarbone
The water
Smoother-looking lines
several sizes of hyaluronic acid help neck skin look smoother and feel plumper
The tone
Even from chin down
a brightening peptide helps the neck look as even as a well cared for face
Why there is demand
Neck sheet masks are valued at about USD 0.4 billion worldwide in 2025 and forecast to double to USD 0.8 billion by 2034, and Asia Pacific holds about 48% of sales.1
Neck and decollete creams are forecast to grow from about USD 406 million in 2026 to USD 655 million by 2036, with South Korea the fastest growing country profiled at about 6.2% a year.2
Malaysians spend about 8 hours and 17 minutes of their waking day in front of screens, ranked eighth in the world, including about 4 hours 37 minutes on their phones.3
2027 outlook
Neck care is still a young shelf, and Asia Pacific already buys about half of the world's neck sheet masks, with Korean shoppers leading the habit. The challenge is persuading people to add a step after the face, which a sheet sold with a face mask solves. With Malaysians looking down at screens for hours a day, a neck sheet has an easy story to tell into 2027.123
Grow it into a line
Neck creamThe daily step between sheet days, applied in upward strokes.Daily care for the part the face routine forgets.Why add it Turns a weekly sheet into a daily habit.
›
Face and neck mask setA face sheet and neck sheet sold together as one routine.One routine from forehead to collarbone.Why add it Lifts every face mask order with one more piece.
›
Neck and chest gel sheetA bigger hydrogel sheet that covers the neck and upper chest.A cool gel that covers neck and chest in one sheet.Why add it A premium step up for older shoppers and gift boxes.
›
Neck roller serumA cool roll-on serum for desk breaks.A cool roll down the neck between meetings.Why add it A small, portable product for desk workers.
How to sell the full range
Lead with the low-angle selfie: the face looks cared for, the neck does not. Show the curved sheet hooked behind the ears and lying flat, then the neck next to the face afterwards. Sell it first as a set with a face mask so no one has to explain a new step. It suits anti-ageing skin care brands, brands with a face mask range already, salon and spa retail, and online gift sets.
LaunchOpen with the neck sheet and sell it as a two-piece set with the brand's face mask.
Month 3Add the neck cream as the daily step between sheet days.
Month 6Bring in the neck and chest gel sheet and the neck roller serum for a full neck line.
Free Malaysia Today, quoting a global screen time study by Electronics Hub, 28 April 2024
Chapter · 2 concepts
Body sheets
Face care habits, moving down the body
Shoppers who mask their face every week are starting to ask why the rest of the body gets only a quick lotion. Body sheets answer with the same ritual on a bigger canvas: a bust sheet that leaves the skin feeling soft, smooth and moisturised, and a body pad with a warming feel for the tummy and thighs. These are personal products, often bought online and used at home, so the pack has to be discreet and the words have to be careful. Every promise here stays with how the skin looks and feels, never with size, shape or weight, which keeps the product a cosmetic in Malaysia. For 2027, the opening is a small, honest body range that carries a face mask brand's care into a new part of the routine.
The market in numbers
Body care is worth USD 22.3 billion globally, and Euromonitor International forecasts 6.4% growth for body care worldwide in 2026 (global).
Cosmetics Business, 'Cosmetics Business reveals the top 5 body care trends of 2025 in new report', 6 November 2025 (citing Euromonitor International)
Malaysia's personal care e-commerce revenue is estimated at USD 1,071 million in 2025, up 5% to 10% on the year before (Malaysia).
ECDB, Personal Care Industry in Malaysia, sample data page (2026) (estimate)
Malaysia's skin care products market is projected to grow from USD 1.5 billion in 2026 to USD 2.1 billion by 2031, about 7.26% a year; the report tracks body care, including anti-cellulite and firming products, as its own segment (Malaysia).
Strategy H, Malaysia Body Care Market 2026 to 2031, page published 2026 (report summary)
18
Bust sheet
Bust Care Collagen Sheet
Care for the skin the face routine skips.
“Between the heat, tight bras and breastfeeding, the skin on my chest feels dry and rough, and nothing in my routine is made for it.”
Skin care stops at the jaw for most women, yet the skin of the bust lives in heat, sweat and tight fabric every day, and changes again with pregnancy and breastfeeding. Bust Care Collagen Sheet is a self care ritual for that skin. Two curved sheets, soaked in a serum with several sizes of hyaluronic acid, amino acids, a plant-sugar moisturiser and allantoin, sit over each side for fifteen minutes. The skin of the bust is left feeling soft, smooth and moisturised, with a light rose scent. It is quiet, private care, sold with respect rather than promises. For a brand, it opens a body care shelf few competitors handle well.
Why brands pick it
1
Care for skin that gets skipped
The bust has its own skin care needs and almost nothing made for it; a shaped sheet fills that gap simply.
2
Honest, gentle claims
Soft, smooth, moisturised skin is a promise the product keeps, which builds trust and repeat buying.
3
A private self care moment
Discreet packs and a rose scent suit women's wellness brands, postnatal care shops and online gifting.
18Bust Care Collagen SheetTwo curved bust sheets soaked in a serum with several sizes of hyaluronic acid, amino acids, a plant-sugar moisturiser, niacinamide and allantoin, with a light rose scent. Make it as: Bust sheet, single pair sachet, Bust gel sheet, box of five, Bust care cream
What each part brings
The sheet
Shaped for the bust
two curved sheets that sit over each side and stay in place while you rest
The moisture
Soft and smooth
several sizes of hyaluronic acid and a plant-sugar moisturiser leave the skin feeling soft and moisturised
The ritual
Rose-scented quiet time
a gentle rose scent turns fifteen minutes into a moment of self care
Why there is demand
Creams made for the bust area are a global category valued at about USD 680 million in 2024 and forecast to reach about USD 1.28 billion by 2033, around 7.3% a year.1
Decolletage care, the skin of the neck and chest, is valued at about USD 1.8 billion worldwide in 2025 and Asia Pacific is the largest region with about 38% of sales.2
Beauty and personal care in Malaysia grew 4% in value in 2025 to MYR16.6 billion, and body care is tracked as its own skin care category, with ingredient-led skin care and TikTok set to drive new buying.3
2027 outlook
Care for the chest and bust is a small but steady global category, and Asia Pacific already leads chest and neck skin care. In Malaysia, beauty spending keeps growing and shoppers are moving toward ingredient-led products discovered on social media. A shaped sheet with honest, comfort-led claims gives a women's wellness or postnatal brand a gentle, giftable product with little direct competition into 2027.123
Grow it into a line
Bust care creamA daily cream for the skin of the bust between sheet days.Soft, smooth skin every day.Why add it Gives sheet buyers a daily product and a reason to reorder.
›
Body oil for chest and bustA light massage oil for a calm evening ritual.A calm, light massage oil.Why add it Adds a relaxing evening step and a higher value item.
›
Postnatal care setBust sheets, cream and a body oil boxed for new mothers.Gentle care for a changing body.Why add it Reaches new mothers and their families at a gifting moment.
›
Chest and back mistA cool, fresh mist for sweaty days and after sport.Fresh, cool skin after a sweaty day.Why add it A low-cost add-on that fits the hot, humid day.
How to sell the full range
Sell it as self care, not change: skin that lives under fabric and heat deserves its own care. Keep the pack discreet and the language soft, smooth and moisturised. Show the shaped sheet flat on a model's chest or as a product shot rather than on the body. It suits women's wellness brands, postnatal and confinement care sellers, spas, and online shops with private packaging.
LaunchOpen with the bust sheet in single and five-piece packs, sold as a weekly self care ritual.
Month 3Add the bust care cream for the days in between and sell the two as a set.
Month 6Bring in the body oil, the postnatal care set and the chest and back mist.
Market Intelo (Decolletage Care Market, report summary), 2026
Euromonitor International (Skin Care in Malaysia, report summary), 2026
19
Body pad
Body Contour Warm Pad
A warm, ginger-scented pause for tummy and thighs.
“After a long day sitting at my desk, my tummy and thighs feel heavy, and I want something warm and comforting before bed.”
Warmth is an old idea in Malaysian body care. Grandmothers keep a new mother's body warm with ginger, lemongrass and heat on the tummy, and many women still reach for something warm after a long, cold day in the office. Body Contour Warm Pad brings that feeling into a modern sheet. A wide soft pad, soaked in a gel with ginger oil and a warming agent, lies on the tummy or wraps the thigh for fifteen minutes while the shopper rests. It gives a warming feel, then leaves skin feeling smoother and toned, with a soft ginger scent. For a brand, it is body care with a ritual people already understand.
Why brands pick it
1
A feeling shoppers already trust
Warmth and ginger are part of local body care tradition, so the pad needs little explaining.
2
Easy evening ritual
Fifteen minutes lying down with a warm pad is a wind-down habit, not a chore.
3
Honest, feel-led claims
A warming feel and smoother-feeling skin are promises the product keeps every time, which keeps buyers coming back.
19Body Contour Warm PadA wide soft body pad soaked in a gel with ginger oil and a warming agent for a gentle warming feel, plus panthenol, niacinamide and sweet almond oil to leave skin feeling smoother. Make it as: Body pad for tummy, single sachet, Thigh pad pair, box of five, Warming body gel
What each part brings
The pad
Sized for the body
a wide soft pad that lies flat on the tummy or wraps the thigh
The warmth
A warming feel
ginger oil and a warming agent give a gentle heat that builds for a few minutes
The finish
Skin feels smoother
panthenol, niacinamide and sweet almond oil leave skin feeling smoother and toned
Why there is demand
Body firming creams are valued at about USD 3.19 billion worldwide in 2025 and forecast to reach USD 5.40 billion by 2034, about 6% a year, with Asia Pacific showing strong growth from rising skin care awareness.1
Across South-East Asian confinement traditions, a new mother's body is kept warm, and ginger, lemongrass and turmeric are treated as warming and strongly encouraged.2
Euromonitor tracks firming body care and general purpose body care as separate categories in Malaysia, and expects ingredient-led skin care and TikTok to drive new buying habits.3
2027 outlook
Body care that does more than moisturise is a growing global shelf, with Asia Pacific among the faster growing regions. In Malaysia, firming and general body care are tracked as their own categories, and shoppers are discovering ingredient-led products through social video. A warm, ginger-scented pad builds on a local idea of warmth as care and gives brands a feel-led body ritual that films well into 2027.123
Grow it into a line
Warming body gelThe same warm feel in a tube for arms, tummy and thighs.A warm feel in seconds, anywhere.Why add it Gives pad buyers a daily, easy product.
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Ginger body scrubA weekly scrub that leaves skin feeling smooth before the pad.Skin feels smooth and fresh.Why add it A weekly step that pairs well with the pad.
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Body lotion with gingerA daily lotion that carries the scent and the soft finish.Soft skin with a warm ginger scent.Why add it A daily habit that keeps the brand in the bathroom.
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Postnatal warm care setWarm pads, body gel and lotion boxed for new mothers.Warm, gentle care after a new baby.Why add it Reaches new mothers and families at a gifting moment.
How to sell the full range
Sell the feeling, not a result: a warm, ginger-scented pause for the tummy and thighs at the end of the day. Show the pad lying flat while the shopper relaxes, and talk about warmth, comfort and smoother-feeling skin only. Link it to the local idea of warmth as care. It suits body care brands, postnatal and confinement care sellers, spas and online wellness shops.
LaunchOpen with the tummy pad and thigh pairs, sold as an evening warm-up ritual.
Month 3Add the warming body gel and the ginger body scrub for the days between pads.
Month 6Bring in the ginger body lotion and the postnatal warm care set for gifting.
Straits Research (Body Firming Creams Market, report summary), 2026
Enfagrow Malaysia (Traditional Confinement Practices, parenting article, undated page opened 2026)
Euromonitor International (Skin Care in Malaysia, report summary), 2026
How we make a sheet mask
Choose the sheet and the moment. We fill it.
A sheet mask is two products in one: the sheet decides how it feels and looks on the face, the essence decides what it does. Tell us who it is for, the feeling you want and your price point; our lab matches the essence to the sheet, the shape to the face or body, and the pouch to your brand. We make up to 30,000 sheet masks a day.
Plant fibre
Cotton, tencel, bamboo
Soft, breathable everyday sheets that hold plenty of essence and fit most faces. The workhorse of the box of ten, from simple cotton to silky tencel and bamboo.
Silk feel
Silk, cupro and fine microfibre sheets
Ultra-thin sheets that turn almost invisible once wet and cling closely to the contours of the face. The choice for premium and gift ranges.
Advanced
Bio-cellulose, hydrogel, charcoal
Bio-cellulose grown from coconut water hugs like a second skin; hydrogel is a jelly sheet that stays moist and cool; charcoal sheets look as purifying as they feel.
Shapes we already make
Full faceclassic one-piece and two-piece sheets, with or without ear loops
Liftingear-loop sheets that hug the chin, jaw and cheeks
Eyecrescent hydrogel and sheet patches for under the eyes
Lip and neckshaped patches and sheets for the places a face mask misses
Bodybust sheets and body pads, cosmetic care for skin
Coolingchilled, icy-feel sheets made to go in the fridge
Already made in our own lab
Hundreds of sheet mask essences developed in house since our first sheet mask catalogue in 2021, on about twenty kinds of sheet, so every concept in this book starts from a mask we already know how to make.
Hydrating sheetsSoothing sheetsOil control sheetsBrightening sheetsCooling sheetsPDRN and peptide sheetsBird's nest sheetsBio-cellulose masksHydrogel masksLifting masksEye patchesNeck and bust sheets
Draft · checked at source
Selling a sheet mask: what the rules ask
Draft for brand owners, each line checked at source. In Malaysia a sheet mask is a cosmetic, so it follows the same notification, labelling and claims rules as every skincare product. Two points matter more for masks than for most products: what the words on the pack promise, because bust, body and clinic concepts sit close to the line between cosmetic and medicine, and how a box of single sachets is labelled. The rules come from NPRA's guideline, which follows the ASEAN Cosmetic Directive. TCT handles the formula, the sheet and the making. This page lists what you, as the brand owner, should know before you sell. Each line was read at the source shown on the date given; TCT will confirm the details for each product.
Malaysia: notify before you sellEvery cosmetic, sheet masks included, must be a notified cosmetic before anyone makes, sells, supplies, imports or holds it (Control of Drugs and Cosmetics Regulations 1984, Regulation 18A(1)). The Cosmetic Notification Holder files with NPRA and must be a company incorporated in Malaysia, with a permanent address and a business scope covering health or cosmetic products; it may or may not be the product owner. A notification is valid for 2 years and should be renewed no later than 1 month before it expires.NPRA, Guidelines for Control of Cosmetic Products in Malaysia, Second Edition, 1 August 2022 (glossary, sections 1 and 2.7) · checked 2026-11-10
Malaysia: a face mask is a cosmeticFace masks sit on NPRA's illustrative list of cosmetic products, as do products for the lips and anti-wrinkle or anti-aging products. The same list names products that are not cosmetics, among them slimming products, products for injection or micro needling, products for the treatment of diseases and products for systemic detoxification. A sheet mask presented in any of those ways stops being a cosmetic.NPRA, Annex I Part 1: Illustrative List of Cosmetic Products by Categories, August 2022 · checked 2026-11-10
Malaysia: what the label must carryThe outer pack (or the sachet, if there is no box) must show: product name and function, directions for use, full ingredient list in descending order, country of manufacture, name and address of the Notification Holder, net contents by weight or volume, batch number, manufacturing or expiry date (expiry is mandatory when the product keeps for less than 30 months), and special precautions, in Bahasa Malaysia and/or English. Any ingredient of animal origin must be signalled on the label, naming the animal for bovine or porcine sources.NPRA, Annex I Part 7: Cosmetic Labeling Requirements, August 2022 (sections 3.1 and 5) · checked 2026-11-10
Malaysia: small sachets inside a boxWhen the size or shape of the pack cannot carry every particular, leaflets, hang tags, display panels or shrink wrap may be used. The small immediate pack itself must carry at least the product name and the batch number. For a box of single sachets, the full particulars, net contents included, therefore go on the box, and each sachet carries at least its name and batch number.NPRA, Annex I Part 7: Cosmetic Labeling Requirements, August 2022 (sections 2.2, 2.3 and 3.2) · checked 2026-11-10
Malaysia: what a face mask may not claimFor skin products NPRA lists as unacceptable: any reference to production of collagen and elastin, inhibition of melanin synthesis, DNA repair, skin metabolism or blood circulation; preventing, reducing or reversing the aging process; healing or treating acne; treating pigmentation, melasma or rosacea; treating bruises, wounds or burns; a numbing effect; and any skin disease. Acceptable wording includes 'helps to nourish, rejuvenate, regenerate cell', 'slows down or delays signs of aging' and 'reduce dark spot, wrinkle, pigmentation'.NPRA, Annex I Part 8: Guideline for Cosmetic Claims, August 2022 (table row 2) · checked 2026-11-10
Malaysia: bust and body claimsFor bust products NPRA lists bust enlargement, volumising or size, and reducing bust size, as unacceptable; 'bust firming/lifting' and 'moisturizing' are listed as acceptable. For body products, any reference to slim or slimming, trimming, fat loss, fat burn, inch loss or body metabolism is unacceptable, as is removal of excess body fluid (drainage, swelling); 'body shaping, reshape, contour, firming' and 'reduce or improve appearance of cellulite' are acceptable. TCT's concept book stays narrower than this, on feel and skin condition only.NPRA, Annex I Part 8: Guideline for Cosmetic Claims, August 2022 (sections 2c and table rows 2 and 9) · checked 2026-11-10
Draft · checked at source
Claims, labels and export
Malaysia: words and logos to keep off the packUnacceptable on any cosmetic: 'Cosmeceutical', mesotherapy, injection, micro needling or derma roller; 'Medicated'; a graphic, logo or symbol referring to growth factor (for example EGF and FGF); a GMP logo or certification such as ISO 22716; 'Approved by Ministry of Health'; and safety claims such as 'No side effects'. Numerical performance claims (for example 99.9%, in 3 days, 10x) are acceptable only if substantiated by relevant evidence.NPRA, Annex I Part 8: Guideline for Cosmetic Claims, August 2022 (table row 11 and section a) · checked 2026-11-10
Malaysia: ingredients, preservatives and safetyA cosmetic may not contain substances in Annex II, restricted substances in Annex III beyond their limits or conditions, or preservatives other than those in Annex VI or beyond the Annex VI limits. The Notification Holder must make sure a safety assessment has been done for each product, which must not harm health under normal or reasonably foreseeable use.NPRA, Guidelines for Control of Cosmetic Products in Malaysia, Second Edition, 1 August 2022 (sections 3.2 and 3.3) · checked 2026-11-10
Malaysia and ASEAN: microbiological limitsTotal viable aerobic count of bacteria, yeast and moulds: no more than 500 cfu per g or ml for products used on the eye area, on mucous membranes or for children under 3, and no more than 1000 cfu per g or ml for other products. P. aeruginosa, S. aureus and C. albicans must be absent in a 0.1 g or 0.1 ml sample, and B. cepacia too in aqueous preparations. NPRA uses these limits when it tests products taken from the market, so an eye patch is held to the stricter column.NPRA, Annex I Part 14: Heavy Metal and Microbiological Test Limit for Cosmetic Product, August 2022; ASEAN Guidelines on Limits of Contaminants for Cosmetics, Release Version 3.0 (Table 1) · checked 2026-11-10
ASEAN: the product file behind every maskThe company placing the product on the market keeps a Product Information File at the address on the label, ready for the regulator. It covers the formula, the manufacturer, assembler and packager, finished product specifications including the microbiological criteria, a stability summary to support the expiry date if the product keeps for less than 30 months, a safety assessment, and support for each on-pack claim. It is recommended to keep it for at least 3 years after the product was last on the market. In Malaysia it must be in Bahasa Malaysia or English.ASEAN Cosmetic Directive, Guidelines for Product Information File, 13 June 2007 (Part III, Part IV and section 3; copy hosted by the Singapore Government); NPRA guideline section 3.8 · checked 2026-11-10
Malaysia: Halal logo is optionalA Halal logo may be used voluntarily on a notified cosmetic, for local and export markets, only when the product has been certified Halal by JAKIM (Jabatan Kemajuan Islam Malaysia) or an Islamic body recognised by JAKIM. NPRA also lists any reference to the Hadith, Al-Quran, the Bible or any religious statement on a cosmetic as unacceptable.NPRA, Guidelines for Control of Cosmetic Products in Malaysia, Second Edition, 1 August 2022 (section 3.4); Annex I Part 8 (section a(ii)) · checked 2026-11-10
Export: other ASEAN marketsProducts made in Malaysia solely for export are exempt from Malaysian notification, but records must be kept and the importing country's own rules must be met. NPRA issues a Certificate of Free Sale on request, through the Quest system, for a notified product going to a country that asks for one. Singapore, as one example, asks for a notification before a cosmetic is sold there, re-notification after one year, and ingredients and labels in line with the ASEAN Cosmetic Directive.NPRA, Guidelines for Control of Cosmetic Products in Malaysia, Second Edition, 1 August 2022 (sections 2.11 and 7.3); Health Sciences Authority Singapore, Regulatory overview of cosmetic products, last updated 4 November 2026 · checked 2026-11-10
How we work together
From menu to shelf
PickChoose the concept, or mix two into one.
ShapeTell us your customer, sheet, essence, scent and pouch.
SampleOur lab makes your first sample from the concept.
LaunchWe test, fill and handle the paperwork for market.
Talk to us
[ Sales contact, phone, email and website to be filled in ]
Every concept in this menu is a starting point, not a finished product. Market figures come from the published sources listed on each page. Hydration hours, brightening, firming and every other skin claim depend on your formula and its own tests, and follow the rules of the market you sell in. Body and bust sheets carry cosmetic claims only.