Twenty sunscreens your customers will actually wear every day: water-light, crystal clear, tinted, mineral, for kids, for lips, eyes and hair, in sticks, mists and powders. Pick one, and we make it yours.
Inside
Every skin, every moment, one factory
Sunscreen is the step shoppers skip when it feels heavy, looks white or ruins their makeup. Every concept here answers one of those reasons, for one kind of shopper, and is built on sun care our factory already makes. Each comes with three reasons brands pick it, the market behind it, where it goes in 2027 and how it grows into a full line.
Daily face
01
Water-Light Sun EssenceSunscreen that goes on like water and disappears.
02
Crystal Clear Sun GelFully clear on every skin tone.
03
Velvet Powder-TouchWater-free sunscreen that dries like velvet.
04
Dewy Glow Sun SerumSunscreen that glows like your best skincare.
05
Matte All DayStays matte from morning traffic to evening.
06
Bright Day Cream SPFYour day cream and your sunscreen, in one jar.
Made for makeup
07
Bare Skin Tone-UpNo foundation today, and your skin still looks even.
08
Sun Cushion Top-UpPat your sun care back on at noon, makeup and all.
09
Sun Setting Powder SPF50Set your makeup, kill the shine, keep the sun off.
Gentle: sensitive skin and kids
10
Calm Mineral ShieldSun care for skin that says no to chemical sunscreen.
11
Little Sun KidsMild mineral sun care that kids put on themselves.
Spot care: eyes, lips, hair
12
Eye Sun CreamSun care made for the skin your sunscreen skips.
13
Lip Sun JellyA glossy tint your lips wear in the sun.
14
Hair UV MistYour hair colour spends all day in the sun too.
On the go
15
Swipe Stick SPF50Three seconds, one swipe, back to your day.
16
Water Sun MistSun care in a water mist. No gas, just press and refresh.
17
Reapply Anywhere SPF50Top up your sunscreen without touching your face.
Body and outdoor
18
Commute Arms Body SunSun care for the arms and legs that ride, walk and wait outside.
19
Field Day SportSunscreen made for active days, from warm up to final whistle.
20
Men's One-Step SPFOne bottle after washing. Moisturiser and sunscreen, done.
Chapter · 6 concepts
Daily face
The step that decides the whole routine
Daily face sunscreen is the product a shopper uses most often and judges most harshly. It goes on every morning, under everything else, so texture decides whether it is bought again: a watery essence that vanishes, a clear gel with no cast on any skin tone, a water-free formula that dries to a powder-soft finish, a matte fluid that holds through a humid afternoon, a day cream that does two jobs. Malaysian shoppers already treat sunscreen as a routine step, and many say they will use more of it. Korean and Japanese brands have taught them that sunscreen can feel like skincare. For 2027, the opening is a local brand that matches that feel at a fair price, with a texture for each skin type, so every face finds its daily one.
The market in numbers
In Malaysia, 53% of adult skincare users use sunscreen, and 44% of current sunscreen users expect to use more over the next year; oiliness is the most common skin concern, at 46%.
Vodus Research, Malaysia Skincare Study 2026 (2,221 Malaysian adult skincare users, fieldwork May to June 2026), article 13 August 2026
Malaysia's skin care products market was USD 804.85 million in 2025 and is forecast to reach USD 1,010.35 million by 2035; the report names high demand for sunscreen among its key trends.
Expert Market Research, Malaysia Skin Care Products Market (report summary)
In Korea, sunscreen sales on a leading Korean beauty retailer's global online mall rose 90% from January to July 2024 against a year earlier, led by lightweight, non-sticky, moisturising sun serums and creams with no white cast (Asia).
Korea JoongAng Daily, 'Lightweight and moisturizing': Sunscreen sales lead K-beauty boom, 26 August 2024 (via Daum News)
01
Water essence
Water-Light Sun Essence
Sunscreen that goes on like water and disappears.
“In this heat my sunscreen feels thick and sticky, so by the time I reach the LRT station I just want to wash it off.”
Many shoppers already own a sunscreen. What they do not own is one they enjoy wearing. A thick cream feels like a second skin in a humid morning, and that feeling is why the bottle stays half full. Water-Light Sun Essence starts from the feel. It pours like a light essence, spreads thin, and is gone from the surface in seconds, leaving skin hydrated rather than coated. This is the texture that made Japanese and Korean sunscreens famous with Southeast Asian buyers, now made locally for a brand's own label. For a brand, it is the easiest sunscreen to recommend: the first swatch on the back of the hand does the selling.
Why brands pick it
1
The swatch sells it
A watery texture that vanishes on the hand is the fastest proof at a counter or in a live video.
2
Skincare feel, not sunscreen feel
Hyaluronic acid and glycerin make it feel like a hydrating essence, so it slips into a morning routine without a heavy layer.
3
Fits every skin type shopper
Light enough for oily and combination skin, moist enough for dry office air, so one hero product serves a wide audience.
01Water-Light Sun EssenceA hybrid of UVA and UVB filters with fine titanium dioxide, in a watery gel of hyaluronic acid, glycerin and panthenol; niacinamide and a skin-like lipid can be added for a more even-looking, comfortable finish. Make it as: Watery sun essence, Gel-essence with hyaluronic acid, Hydrating sun fluid
What each part brings
The texture
Light as water
a watery gel that breaks into a thin layer and sinks in within seconds
The moisture
Hydrates, not greases
hyaluronic acid, glycerin and panthenol keep skin comfortable without an oily film
The shield
Built for SPF50
a hybrid of UVA and UVB filters with fine titanium dioxide, final SPF and PA set by the brand's own tests
Why there is demand
On a major B2B platform, active buyers of sunscreens for Southeast Asia rose 55.09% in 2025 while overall skincare trade fell 12.85%; leading textures were described as watery, milky or serum-like.1
A leading Japanese sunscreen maker aims to lift sun care sales 1.6 times from 2023 to 2027, as Southeast Asian influencers praise light Japanese textures over heavy, sticky creams.2
A major Korean beauty retailer's global online store saw sunscreen sales rise 90% in January to July 2024, with lightweight, non-sticky textures and no white cast named as the draw.3
2027 outlook
Southeast Asian shoppers are buying more sunscreen even as other skincare slows, and the products winning are the light ones: watery, milky and serum-like. Japanese and Korean makers are expanding on exactly this texture, which tells local brands where demand is heading. Statista, quoted in the same white paper, projects Southeast Asian sun care at about USD 1.4 billion by 2029. A locally made watery essence lets a brand meet that taste at a local price into 2027.123
Grow it into a line
Water-light sun body essenceThe same watery feel in a bigger bottle for arms and neck.Watery cover for arms and neck.Why add it Moves the same buyer onto a second, larger product.
›
Hydrating sun essence with niacinamideA second shade of the hero for shoppers who also want a more even-looking tone.Light sun care with an even-looking tone.Why add it Gives a second hero without a new texture to explain.
›
Gentle gel cleanserThe evening step that removes sunscreen and keeps the routine in one brand.Clean, fresh skin after a long day.Why add it Every sunscreen user needs to wash it off at night.
›
Travel-size water essenceA low-price trial size that brings new shoppers in and fits a handbag.Light cover that fits in any bag.Why add it Lowers the first price and wins trial.
How to sell the full range
Sell the feel before the protection. Put a drop on the back of the hand in every video and at every counter and let it disappear. Position it against the thick, sticky sunscreen everyone remembers. It suits K-beauty and J-beauty style brands, pharmacy shelves, students and first jobbers, and any brand that wants one daily hero for all skin types.
LaunchOpen with the watery sun essence and make the swatch the hero of every post.
Month 3Add the travel size and the gentle gel cleanser to build a morning and night set.
Month 6Bring in the niacinamide version and the body essence to widen the family.
Alibaba.com Seller Blog (2026 Southeast Asia Skincare Export Strategy White Paper, platform data), 2026
The Star (Asia News Network), 22 June 2025
Korea JoongAng Daily, citing retailer data and Korea Customs Service, 26 August 2024
02
Clear gel
Crystal Clear Sun Gel
Fully clear on every skin tone.
“Every sunscreen turns my brown skin grey in photos, so I put on only a little and hope for the best.”
Malaysia is a country of many skin tones, yet many sunscreens are made for one. On deeper skin, a cast turns the face ashy in every selfie, and research shows people then apply less, which means less protection. Crystal Clear Sun Gel removes the cast at the source. Its UVA and UVB filters dissolve completely, so the gel is as clear on the face as it is in the jar. Nothing to rub in, nothing to blend, no shade to choose. For a brand, it is a sunscreen everyone in the family can share, and an honest message that speaks to shoppers other ranges forget.
Why brands pick it
1
One gel for every skin tone
Clear filters mean no shade range to stock and no grey cast on tan or deep skin.
2
Show it, do not tell it
A clear gel in a clear bottle proves the promise on the shelf before anyone tries it.
3
More protection in practice
When a sunscreen leaves no cast, people put on the full amount, so the brand's protection message holds up in daily use.
02Crystal Clear Sun GelTwo UV filters that dissolve in water, ensulizole for UVB and terephthalylidene dicamphor sulfonic acid for UVA, in a clear gel with glycerin and panthenol; a clear silicone version uses dissolved filters such as bemotrizinol and octocrylene. Make it as: Clear sun gel, Clear silicone sun gel, Clear gel in a tube for face and neck
What each part brings
The clarity
Clear in the jar
a see-through gel that stays see-through on fair, tan and deep skin
The filters
Dissolved, not dusted
UV filters that dissolve fully in water, so there is no powder to leave a cast
The shield
Built for SPF50
UVA and UVB filters together, with final SPF and PA set by the brand's own tests
Why there is demand
In a Mintel survey, 26% of sunscreen users said a clear formula that leaves no white cast was a factor in their last purchase, and 28% of Asian respondents wished for more products made for their skin type.1
A 2026 randomised trial found mineral sunscreens left a white cast on darker skin about three times more than lighter skin, and participants chose products with less white cast, which can lead to applying less.2
In a survey of 150 people, 25% of skin of colour respondents named white cast as a barrier to sunscreen, against 7% of white respondents; 41% had trouble finding suitable products.3
2027 outlook
Clear, no-cast sunscreen has moved from a niche ask to a purchase driver, and research now links a visible cast to people applying less. Studies so far come mostly from the United States, but the lesson travels well to a multi-ethnic market like Malaysia, where one family can span several skin tones. A fully clear gel lets a brand speak to every shopper with one product and one honest message into 2027.123
Grow it into a line
Clear body sun gelThe same clear cover for arms, neck and the back of the hands.No cast on arms or neck.Why add it Moves face buyers onto a larger body size.
›
Clear sun gel for menA plain, no-cast version for men who refuse anything that shows.Sunscreen nobody can see.Why add it Opens the men's shelf with a message men already accept.
›
Clear sun stickA see-through stick for quick top ups on the go.Clear top up in seconds.Why add it Adds a pocket format and a reason to buy twice.
›
Clear lip sun gelLips need cover too, and a clear gel suits everyone.Clear cover for lips.Why add it A low-price add-on at checkout.
How to sell the full range
Lead with a side by side on deep skin: a usual sunscreen next to the clear gel, in a photo or a short video. Speak to every Malaysian skin tone and to families who share one tube. It suits inclusive beauty brands, men's grooming, pharmacy shelves and online sellers whose buyers comment 'white cast' under every sunscreen post.
LaunchOpen with the clear sun gel and a deep skin side by side photo as the hero image.
Month 3Add the clear body sun gel and the clear sun stick for full body and on the go cover.
Month 6Bring in the men's clear gel and the clear lip sun gel to widen the audience.
Consumer Reports, citing a Mintel sunscreen survey, 2021
Journal of Drugs in Dermatology (randomised trial of mineral sunscreens across skin tones), June 2026
Healio, reporting Wang et al., Journal of Drugs in Dermatology (150 respondents), 2024
03
Water-free
Velvet Powder-Touch
Water-free sunscreen that dries like velvet.
“My sunscreen rolls into little balls when I put foundation on top, so every morning I choose between protection and makeup.”
Most sunscreens are mostly water. Velvet Powder-Touch has none. Its UV filters sit in a silky silicone gel, and a light silicone lifts away in moments, so the skin is left feeling like velvet, not like cream. That changes the morning. The finish smooths the look of pores and gives makeup a soft, even surface to sit on, so one step can do the work of a sunscreen and a primer. Without water, the formula also needs less preserving and stays stable in a warm bag. For a brand, it is a sunscreen with a texture story nobody forgets after one touch.
Why brands pick it
1
Sunscreen and primer in one
A powder-soft finish gives makeup a smooth base, so the shopper drops a step instead of adding one.
2
A feel you remember
The velvet dry down is unlike any lotion, which makes it easy to show and easy to tell friends about.
3
Water-free story
No water phase means a concentrated formula and a modern, waterless message brands can stand behind.
03Velvet Powder-TouchA hybrid of UVA and UVB filters (bemotrizinol, octocrylene and octinoxate, with avobenzone as an option) held in a silicone gel with a light silicone that evaporates, plus a little titanium dioxide for the tinted version. Make it as: Water-free silicone sun gel, Velvet sun primer, Tinted velvet sun gel
What each part brings
No water
Water-free base
filters held in a silky silicone gel with no water phase at all
The finish
Dries powder soft
a light silicone lifts off in moments and leaves a smooth, velvet feel
The shield
Built for SPF50
a hybrid of UVA and UVB filters, with final SPF and PA set by the brand's own tests
Why there is demand
Waterless cosmetics were valued at about USD 11.8 billion in 2025, forecast to reach USD 24.0 billion by 2034; Asia Pacific holds over 40% and skincare leads with 53.2%.1
In a study of 528 women in Guangzhou, sunscreen was the main cause of pilling, with 655 pilling events after sunscreen against 35 after foundation.2
Combination skin is now the most common skin type among Malaysian skincare users at 32%, and particularly common among women.3
2027 outlook
Waterless beauty is growing fastest in Asia Pacific, and skincare is its biggest part, so a water-free sunscreen arrives with the trend rather than ahead of it. At the same time, the most common complaint of makeup wearers, sunscreen that balls up under foundation, is a texture problem a silicone base is made to address. With combination skin the most common type in Malaysia, a powder-soft finish fits the shopper well into 2027.142
Grow it into a line
Tinted velvet sun gelA sheer tint that evens the look of skin on no makeup days.Even-looking skin, protected.Why add it Reaches no makeup shoppers with the same texture.
›
Velvet sun primer stickThe same finish in a stick for a quick touch on the nose and forehead.Smooth touch up in seconds.Why add it A second format for the same finish, sold in pairs.
›
SPF setting powderLocks makeup at noon and tops up the finish.Set and refresh at noon.Why add it Brings the range into the makeup bag.
›
Makeup remover cleansing balmRemoves silicone sunscreen and makeup at night in one step.Melts sunscreen and makeup away.Why add it Silicone and makeup need a proper evening cleanse.
How to sell the full range
Sell the touch and the makeup test. Show foundation going on over the velvet gel in one take, with no balling and a smooth finish. Let the shopper feel the dry down on the back of the hand. It suits makeup brands, beauty counters, makeup artists and office women who wear a full base every day.
LaunchOpen with the water-free velvet sun gel and a one take foundation demo.
Month 3Add the tinted velvet sun gel and the cleansing balm for a morning and night pair.
Month 6Bring in the primer stick and the SPF setting powder for touch ups.
IMARC Group (Waterless Cosmetics Market, report summary), 2026
Lua et al., Skin Research and Technology (528 women, Guangzhou), 2024
Vodus Research (Malaysia Skincare Study 2026, 2,221 respondents), 2026
TechSci Research via GII (Waterless Cosmetics Market, report summary), 2026
04
Sun serum
Dewy Glow Sun Serum
Sunscreen that glows like your best skincare.
“Sunscreen makes my face look flat and chalky, when I want it to look fresh, like I just came back from a facial.”
For years, sunscreen was the step that made skin look worse: flat, white or shiny in the wrong way. Dewy Glow Sun Serum turns it into the step that makes skin look its best. It feels like a serum, with hyaluronic acid for moisture and niacinamide for an even-looking tone, and it finishes with a soft, healthy glow from fine pearl. Shoppers who want the fresh, glass-skin look of their favourite skincare no longer have to give it up in the morning. For a brand, it moves sunscreen from the duty shelf to the beauty shelf, where people buy with their eyes and pay for how they look.
Why brands pick it
1
Glow is the reason to buy
Shoppers buy the look first; a visible dewy finish gives the brand a beauty story, not just a protection one.
2
One step, two jobs
Serum care and sun care in one bottle suits the minimal routines shoppers now prefer.
3
Room to price up
A skincare-style serum sits at a higher price than a plain sunscreen and supports gift sets.
04Dewy Glow Sun SerumA hybrid of UVA and UVB filters with fine titanium dioxide and polymer spheres that help spread the filters, in a serum of hyaluronic acid, glycerin, niacinamide and allantoin, finished with fine pearl pigments for a soft glow. Make it as: Sun serum, Dewy sun milk, Glow sun cream with pearl
What each part brings
The glow
Dewy, not greasy
fine pearl and a moist finish give skin a fresh, lit-from-within look
The care
Serum in a sunscreen
hyaluronic acid, niacinamide and allantoin bring skincare into the same step
The shield
Built for SPF50
a hybrid of UVA and UVB filters, with final SPF and PA set by the brand's own tests
Why there is demand
The serum and sunscreen hybrid market was about USD 2.1 billion in 2025, forecast to reach USD 4.3 billion by 2034; Asia Pacific is the largest region at about 38.2%, around USD 0.8 billion.1
Online interest in glowing sunscreen, across platforms including TikTok, rose 91% in the year to May 2023, as sun care became harder to tell apart from skincare.2
In a 2023 consumer survey, 27% of US respondents chose sun protection with skincare as an important priority, and brands are adding matte, dewy or glowing finishes.3
2027 outlook
Sunscreen is turning into skincare. Serum hybrids are already a sizeable category, with Asia Pacific the largest region, and shoppers increasingly expect sun care to make skin look good, not just keep it safe. Glow has been one of the clearest signals of that shift online. A dewy sun serum lets a brand price and sell sunscreen like a beauty product, which is where this category is heading into 2027.123
Grow it into a line
Glow tinted sun serumA sheer tint plus glow for no makeup days.Glow and an even-looking tone in one.Why add it A second hero for no makeup shoppers.
›
Dewy sun milk for bodyThe same glow for arms and shoulders on outfits that show skin.Glowing, protected arms and shoulders.Why add it Takes the glow beyond the face and lifts basket size.
›
Glow serum cushionA noon top up that adds glow and cover over makeup.Pat on glow over makeup.Why add it Adds a makeup bag format and repeat noon use.
›
Hydrating night serumThe evening partner that keeps the glow story going after dark.Keeps skin moist overnight.Why add it Makes a full routine and a gift set.
How to sell the full range
Sell the glow on camera. Show half a face with the serum and half without in natural light. Talk about skin looking fresh and healthy, then mention protection as the bonus. It suits skincare brands, glow and glass-skin influencers, gift sets before Raya and festive seasons, and premium online shops.
LaunchOpen with the sun serum and a half face glow video as the hero.
Month 3Add the glow tinted sun serum and the hydrating night serum as a day and night set.
Month 6Bring in the body sun milk and the serum cushion for festive gift boxes.
Cosmetics Business, citing Glimpse trend data, 7 June 2023
Euromonitor International (Skinification: a game changer in sunscreen usage, Voice of the Consumer survey), 2024
05
Matte
Matte All Day
Stays matte from morning traffic to evening.
“By 2pm my face is shining like I just finished futsal, and I only sat in the office all day.”
Oiliness is the most common skin concern among Malaysian skincare users, and the climate is the reason. Heat and humidity bring shine back hours after a morning wash, and many oily-skinned shoppers avoid sunscreen because it seems to make it worse. Matte All Day is built the other way round. It sets to a soft matte finish, and oil-absorbing powders keep taking up shine through the afternoon, so the face looks fresh at the 4pm meeting, not just at 8am. A comfortable feel keeps it from drying skin out. For a brand, it turns the shopper who hates sunscreen into one who reaches for it first.
Why brands pick it
1
Answers the top concern
Oil control is the benefit Malaysian skincare users want most, so the message lands without explaining.
2
Afternoon proof
The selling moment is 2pm, not 8am; a blotting paper test after hours is a demo shoppers believe.
3
Reaches men too
Oily skin is more common among men, so a matte sunscreen is an easy way into men's skincare.
05Matte All DayBroad UVA and UVB filters (bemotrizinol and methylene bis-benzotriazolyl tetramethylbutylphenol) with a mineral filter, oil-absorbing powders for a matte finish, ceramides and panthenol for comfort, and a gentle cooling agent in the fresh version. Make it as: Matte sun fluid, Matte sun sorbet, Oil-control sun gel for men
What each part brings
The control
Shine kept down
oil-absorbing powders soak up shine as the day heats up
The finish
Soft matte, not dry
a light fluid that sets matte while ceramides and panthenol keep skin comfortable
The shield
Built for SPF50
broad UVA and UVB filters with a mineral filter, final SPF and PA set by the brand's own tests
Why there is demand
Oiliness is the top skin concern of Malaysian skincare users at 46%, and oil control is the top benefit sought at 41%; oily skin is more common among men.1
An earlier Vodus study of over 1,000 Malaysians found oil control and anti-ageing ranked highest among skin concerns, linked to the hot and humid climate.2
The oily skin control products market is projected to grow from USD 4.7 billion in 2024 to USD 10.3 billion by 2034, about 8.2% a year, with oil absorption the leading function at 36.6%.3
2027 outlook
Oily skin is not a niche in Malaysia; it is the most common concern, and it is a year round one in this climate. Oil control products are growing worldwide, and oil absorption is the job shoppers pay for most. As more Malaysians take up daily sunscreen, the ones still holding back are often oily-skinned shoppers and men. A sunscreen that stays matte through the afternoon is the product that brings them in during 2027.123
Grow it into a line
Oil-control gel cleanserThe morning and night wash that starts the matte routine.Fresh, clean skin without stripping.Why add it Every oily-skinned shopper needs a cleanser, and it doubles the basket.
›
Matte sun stickA pocket top up for the nose and forehead at noon.Shine down and cover up in seconds.Why add it Adds a noon top up and a second purchase.
›
Men's matte sun gelA plain, fresh version that sells oil control to men.No shine, no fuss.Why add it Opens the men's shelf with the concern men feel most.
›
Pore care tonerA light step that helps keep pores looking clear between washes.Helps keep pores clear.Why add it Extends the routine with a low cost step.
How to sell the full range
Sell the afternoon. Film the same face at 8am and at 3pm and press a blotting paper on camera. Talk about humidity, office lights and selfies after lunch. It suits acne and oily skin brands, pharmacy shelves, men's grooming, students and anyone who works outdoors or rides to work.
LaunchOpen with the matte sun fluid and an 8am to 3pm blotting paper test.
Month 3Add the oil-control cleanser and pore care toner to build a full matte routine.
Month 6Bring in the matte sun stick and the men's matte sun gel.
Vodus Research (Malaysia Skincare Study 2026, 2,221 respondents), 2026
Vodus Research (What really drives skincare purchases in Malaysia, 1,000+ respondents), 2025
Market.us (Oily Skin Control Products Market, report summary), 2025
06
Hybrid
Bright Day Cream SPF
Your day cream and your sunscreen, in one jar.
“I leave for work at 7.15am, so the moisturiser goes on and the sunscreen usually stays on the shelf.”
Most people do not skip sunscreen on purpose. They skip a step. The morning routine shrinks to what fits between the alarm and the door, and the moisturiser wins because it feels like care. Bright Day Cream SPF stops asking the shopper to choose. It is the day cream first: soft, comfortable, sinks in under makeup or on bare skin. Inside it sit UVA and UVB filters and brightening care, so one step covers moisture, an even-looking tone and the sun. For a brand, it is the easiest sunscreen to sell to someone who says they never wear sunscreen, because they already buy the jar.
Why brands pick it
1
One step, not two
Replaces the moisturiser and the sunscreen with one cream, so the rushed morning routine still includes sun care.
2
Feels like skincare
A comfortable day cream texture, not a sunscreen feel, which wins over shoppers who dislike how sunscreen sits on skin.
3
Brightening with daily use
Niacinamide and a brightening peptide give the cream a reason to be used every single morning, which drives repurchase.
06Bright Day Cream SPFA UVB filter (octinoxate) with titanium dioxide for broad cover, niacinamide and a brightening peptide for an even-looking tone, hyaluronic acid and glycerin for moisture, in a soft cream base. Make it as: Brightening day cream, Light day gel-cream, Rich day cream for dry skin
What each part brings
The cream
Morning care first
a soft cream that moisturises like the day cream shoppers already trust
The glow
Even-looking tone
niacinamide and a brightening peptide work toward brighter, more even-looking skin with daily use
The shield
Built for SPF30 to 50
UVA and UVB filters inside the cream, with the final SPF and PA set by the brand's own tests
Why there is demand
The global market for moisturisers with SPF is put at about USD 3.2 billion in 2025, forecast near USD 9.7 billion by 2035 (about 11.7% a year), with Asia-Pacific leading texture innovation.1
Asia-Pacific held about 37.6% of the global moisturiser market in 2025, about USD 4.31 billion of USD 11.47 billion.2
Malaysian skin care products are valued at about USD 2.60 billion in 2025, forecast to USD 5.18 billion by 2035, with the tropical climate sustaining demand for sun protection and brightening.3
2027 outlook
Shoppers want fewer steps that each do more. Moisturisers with SPF are one of the fastest growing corners of skin care, and Asia-Pacific is where new textures are being tried first. In Malaysia, sun protection and brightening are the two needs the climate keeps alive, and hybrid formulas are named as a driver of sales. A day cream that brightens and carries UV filters sits right where these lines meet in 2027.134
Grow it into a line
Brightening night creamThe evening partner with no filters, so the jar pair covers day and night.Night care that keeps the brightening going while you sleep.Why add it Gives every day cream buyer a second jar and doubles the basket.
›
Brightening serumA concentrated step under the day cream for shoppers who want faster visible results.A lighter, concentrated layer for an even-looking tone.Why add it Adds a higher-value step for shoppers who want more.
›
Gentle foam cleanserThe first step of the routine, a natural add-on at checkout.Clean skin without the tight feel, ready for the day cream.Why add it Low cost, fast moving, and it starts every routine.
›
Day gel-cream SPF for oily skinA lighter version of the hero for shoppers who find a cream too rich in the heat.The same one-step morning, in a lighter gel feel.Why add it Keeps oily-skin shoppers in the range instead of losing them to a gel.
How to sell the full range
Sell it as a day cream that also protects, not as a sunscreen. Lead with the morning rush and the step that gets skipped, then show one jar doing both jobs. Brightening keeps the conversation on results the shopper can see over weeks. It suits skincare brands that already sell creams, pharmacy and drugstore shelves, salon and clinic retail, and online shoppers who buy routines in sets.
LaunchOpen with the brightening day cream and position it as the one-jar morning step.
Month 3Add the brightening night cream and sell the day and night pair as a set.
Month 6Bring in the serum, the cleanser and the gel-cream SPF for oily skin to complete the routine.
Fortune Business Insights (Moisturizer Market, report summary), 2026
Next Move Strategy Consulting (Malaysia Skin Care Products Market, report summary), 2026
Euromonitor International (Skin Care in Malaysia, report summary), 2026
Chapter · 3 concepts
Made for makeup
Protection that does not ruin the base
Many shoppers who skip sunscreen are not against it: they just do not want it to fight their makeup. That is why this part of sun care sells on look as much as protection. A tone-up cream evens the face so makeup becomes optional. A cushion lets a shopper pat on more protection at noon without wiping off her base. A setting powder with SPF finishes the face and tops up in one move. Each one turns sun care into something she already does every day. Tinted sunscreen is growing fastest in Asia Pacific, the region that buys most of the world's cushions, and hybrid products that mix makeup with care are driving premium sales in Malaysia. For 2027, a brand that owns the meeting point of sunscreen and makeup sells on every counter at once.
The market in numbers
In Malaysia, hybrid products are named as a driver of premium appeal in colour cosmetics, alongside the growth of Asian brands and virtual try-on in e-commerce.
Euromonitor International, Colour Cosmetics in Malaysia, September 2026 (report summary)
The global tinted sunscreen market was USD 1,080.4 million in 2025 and is forecast to reach USD 1,764.25 million by 2034; Asia Pacific is the fastest growing region, at 9.5% a year.
Asia Pacific led the global cushion foundation market in 2025 with a 57.4% share, about USD 1.64 billion of a USD 2.86 billion market forecast to grow 6.5% a year to 2032.
PMR (pmarketresearch.com), Worldwide Cushion Foundation Market Research (report summary)
07
Tinted
Bare Skin Tone-Up
No foundation today, and your skin still looks even.
“By lunch my foundation has melted in the heat, so on most days I would rather wear nothing at all.”
A lot of shoppers have quietly stopped wearing foundation. It feels heavy in the heat, it slides by lunch and it shows every patch of sweat. What they still want is skin that looks even when they leave the house. Bare Skin Tone-Up sits between sunscreen and makeup. One layer gives a soft, natural tint that evens out redness and dull patches, with UV filters underneath and skin care inside. It can be a pink or lavender tone-up for a fresh look, or a tinted sunscreen in true shades. For a brand, it is the product that sells on the face in a two second video.
Why brands pick it
1
Replaces the foundation
For no-makeup days, one layer gives an even look and sun care, so the shopper skips a heavy base in hot weather.
2
Shades that sell
Tone-up tints and true skin shades let a brand cover fair to deep tan skin and build a shade wall.
3
Sells on camera
The before and after is visible in seconds, which suits live selling, short videos and counter demos.
07Bare Skin Tone-UpUVA and UVB filters (octinoxate with titanium dioxide), iron oxide tints in a full shade range, niacinamide and a radiance peptide for a brighter look, and glycerin for moisture, in a light fluid or cream. Make it as: Tone-up cream, Tinted sunscreen in shades, Pink or lavender tone-up
What each part brings
The tint
Instant even look
a soft veil of colour evens out redness and dullness the moment it goes on
The care
Skincare underneath
niacinamide and moisture care so it feels like skincare, not makeup
The shield
Built for SPF50 PA++++
UVA and UVB filters with titanium dioxide, the final values set by the brand's own tests
Why there is demand
Tinted sunscreen worldwide is put at about USD 1,073 million in 2025, forecast to USD 1,443 million by 2031, with Asia-Pacific the leading region and wider shade ranges a key trend.1
Sunscreens that adapt to skin tone are valued at about USD 1.8 billion in 2025 globally, forecast near USD 3.4 billion by 2034, with Asia-Pacific holding 38.5% of revenue.2
In the first quarter of 2025, value sets and tone-up sunscreens led the trending sun care products at Korea's largest health and beauty chain.3
2027 outlook
Tone-up began in Korea as a sunscreen that also does a little makeup, and it keeps leading trend lists there. Across Asia-Pacific, tinted and tone-adapting sunscreens are growing, with more shades for deeper skin and skin care actives such as niacinamide added in. For hot, humid markets where foundation feels heavy, a tinted sunscreen in real shades is set to be the everyday base for many shoppers in 2027.123
Grow it into a line
Tinted sunscreen stickThe same even look in a stick for touch-ups on the go.Even look and sun care, swiped on in seconds.Why add it Adds a portable second purchase for the same shopper.
›
Tone-up sun cushionA pat-on cushion version for shoppers who like a sponge and a mirror.Pat on a fresh, even layer anywhere.Why add it Brings in cushion lovers and a refill business.
›
Tinted lip balm SPFFinishes the bare face look with a little colour on the lips.A touch of colour and care for the lips.Why add it Low price add-on that lifts every basket.
›
Gentle makeup cleansing balmTakes the tint off cleanly at night and closes the routine.Melts the tint away without stripping skin.Why add it Every tint user needs to take it off, so it sells alongside.
How to sell the full range
Show it, do not tell it. Half a face with the tone-up and half without, in a short video or at the counter, sells it faster than any line of copy. Talk to the shopper who has given up on foundation in the heat. Start with three to five shades or one pink tone-up, then widen. It suits makeup brands, skincare brands moving into colour, live selling and young first-job shoppers.
LaunchOpen with the tone-up cream and three core tinted shades, sold with half-face demos.
Month 3Widen the shade range and add the tinted sunscreen stick for touch-ups.
Month 6Bring in the tone-up cushion, tinted lip balm SPF and cleansing balm as a full bare-face set.
TechSci Research (Tinted Sunscreen Market, report summary), 2026
Market Intelo (Skin Tone Adapting Sunscreen Market, report summary), 2026
Trendier newsletter (Q1 2025 Korea sun care retail trends), May 2025
08
Cushion
Sun Cushion Top-Up
Pat your sun care back on at noon, makeup and all.
“After lunch my face is shiny and my sunscreen is gone, but I am not washing off my makeup in the office toilet.”
The cushion compact already lives in millions of handbags. Shoppers open it at noon for a quick touch-up anyway, so why not put the sun care there too? Sun Cushion Top-Up is a sunscreen built for that moment. A soft puff presses a thin, even layer over foundation without dragging or caking, the mirror is right there, and the whole thing takes less time than checking a message. It can come clear for any base, or with a light tone-up tint. For a brand, the compact is only the start: every case that empties becomes a refill sale.
Why brands pick it
1
Fits a habit shoppers have
Women already pat a cushion at lunch; this turns the touch-up they do anyway into a sun care top-up.
2
Over makeup, not instead
Pressing with a puff leaves the base in place, so reapplying no longer means starting over.
3
Built-in repeat sale
Refill packs keep the shopper loyal to the case and give the brand a lower-cost reorder.
08Sun Cushion Top-UpUVA and UVB filters (octinoxate with titanium dioxide), polymer spheres that help spread the filters evenly, iron oxide tints for tone-up shades, niacinamide, ectoin and vitamin E for skin comfort, in a light, fluid emulsion for the sponge. Make it as: Sun cushion, Tone-up sun cushion, Cushion with refill pack
What each part brings
The puff
Pat, do not rub
a soft sponge presses a thin layer over makeup without moving what is underneath
The finish
Fresh, even look
a light tint option refreshes the base and calms down midday shine
The shield
Built for SPF50
UVA and UVB filters with titanium dioxide, the final SPF and PA set by the brand's own tests
Why there is demand
Cushion compact sunscreens in Southeast Asia are put at about USD 1,407 million in 2025, forecast to USD 2,298 million by 2034, about 5.6% a year, led by commuters and tone-up cushions.1
The global cushion foundation market is estimated at USD 5.11 billion in 2025, forecast to USD 10.04 billion by 2033, about 8.8% a year, with Asia-Pacific the leading region.2
Asia-Pacific takes about 40 to 42% of the global air cushion compact market, worth about USD 2.7 billion in 2024, with BB and CC compacts often carrying higher SPF.3
2027 outlook
Cushions are moving from pure makeup toward sun care. In Southeast Asia the sunscreen cushion is already a market of its own, driven by commuting, humid weather and the habit of reapplying over makeup that shoppers see in social commerce videos. Refills, wider shade ranges and textures made for humidity are the next steps. A brand that offers a sun cushion with refills in 2027 owns both the first sale and the repeat.12
Grow it into a line
Cushion refill packThe repeat purchase that keeps the shopper with the case.Click in a new refill, keep the case.Why add it Turns one sale into a steady reorder at a lower cost to make.
›
Daily sunscreen fluidThe morning base layer the cushion tops up during the day.A light morning layer that sits well under makeup.Why add it Gives the cushion buyer a morning step and a natural set.
›
Kids mild sun cushionA gentle, mild version parents can pat on children without a fight.Pat on, no rubbing, no fuss.Why add it Brings parents into the range with the same easy format.
›
Cushion blusher SPFA colour cushion that adds a flush and a little extra sun care.A fresh flush with sun care in the same pat.Why add it Adds a colour product to a sun care shelf and lifts the basket.
How to sell the full range
Sell the lunchtime moment: the shiny face, the faded sunscreen, the compact already in the bag. Demo the puff pressing over a made-up face so the shopper sees the base stay put. Price the refill low enough that a second case never feels needed. It suits makeup brands, K-beauty style labels, drugstore counters and live selling, where the pat-on demo works well on camera.
LaunchOpen with the sun cushion in clear and one tone-up shade, with a refill pack from day one.
Month 3Add the daily sunscreen fluid as the morning partner and sell cushion plus fluid as a set.
Month 6Bring in the kids mild sun cushion and the cushion blusher SPF to widen the family.
SkyQuest Technology (Cushion Foundation Market, report summary), 2026
DataHorizzon Research (Air Cushion Compacts Market, report summary), 2024
09
Powder
Sun Setting Powder SPF50
Set your makeup, kill the shine, keep the sun off.
“By 2pm my T-zone is shining, and I cannot put more cream sunscreen on top of my makeup.”
Powder is the one product a made-up face can always take more of. Shoppers already reach for it at 2pm, when the shine comes through and the base starts to move. Sun Setting Powder SPF50 makes that reach count twice. A fine, weightless powder with mineral filters sets the makeup, takes the shine down and lays a layer of sun care on top, all with the same brush or puff. It comes translucent for every skin tone or in soft shades that also even out the look of the skin. For a brand, it opens the makeup counter to a sun care story, and the sun care shelf to makeup buyers.
Why brands pick it
1
Two jobs, one sweep
Sets makeup and controls shine with sun care inside, so the afternoon touch-up and the sun top-up are the same move.
2
Made for oily, humid days
A water-free, mattifying powder suits oily and combination skin that cream textures only make shinier.
3
Safe on top of makeup
Powder never pills or smears the base, which removes the reason shoppers give for not reapplying.
09Sun Setting Powder SPF50Mineral UV filters (zinc oxide and titanium dioxide) in a fine talc and sericite powder base that sets makeup and takes up oil, with vitamin E and tocotrienols for skin care and iron oxides for the tinted shades. Make it as: Translucent pressed powder, Loose setting powder, Tinted powder in shades, Brush-on powder
What each part brings
The set
Makeup stays put
a fine powder locks the base in place and keeps it from sliding in humid air
The matte
Shine off fast
soft-focus powders take up oil and blur the look of pores in one sweep
The shield
Built for SPF50
zinc oxide and titanium dioxide in the powder, with the final SPF and PA set by the brand's own tests
Why there is demand
Setting and face powder worldwide is put at USD 14.32 billion in 2025, forecast to USD 20.88 billion by 2031 (6.49% a year), with translucent powder the fastest growing type.1
Asia-Pacific holds 42.3% of the global setting powder market in 2025, about USD 888 million of USD 2.1 billion, with humidity-responsive powders named as an emerging innovation.2
In a February 2024 beauty survey in Singapore, most women said they have combination oily skin, the skin type that needs shine control most in a humid climate.3
2027 outlook
Powders are being reworked as skincare hybrids, with actives inside and translucent formats growing fastest. Asia-Pacific is the largest region for setting powder, and powders that cope with humidity are a named innovation. Powder sunscreens with mineral filters are already a category of their own in report listings. A setting powder that also carries sun care fits oily, humid Southeast Asian skin and the habit of a 2pm touch-up in 2027.124
Grow it into a line
Sun powder in a brush tubeA self-dispensing brush for top-ups in the car or the office.Click, brush, done, no mirror needed.Why add it A portable second format with a higher price per gram.
›
Oil-control primerThe base under makeup that keeps shine down from the start.Shine stays down from the first hour.Why add it Starts the routine and pairs naturally with the powder.
›
Pink brightening setting powderA colour-correcting shade that refreshes dull skin and under-eyes.A soft pink veil for a fresher, brighter look.Why add it Adds a trend shade and a second powder purchase.
›
Blotting setting mistA fine mist that refreshes and fixes makeup between powder touches.A fine mist that refreshes makeup without shine.Why add it Completes the long-wear set and fits the same buyer.
How to sell the full range
Lead with the afternoon shine and the problem of putting cream on top of makeup. Show a shiny T-zone going matte in one sweep, then say the sun care is in there too. Offer translucent first so one product fits every skin tone, then add shades. It suits makeup brands, oily-skin and acne-care labels, modest-fashion beauty brands and drugstore makeup walls, and it photographs well for social content.
LaunchOpen with the translucent pressed powder and demo it matting shine over a full face of makeup.
Month 3Add tinted shades and the brush-tube powder for top-ups on the go.
Month 6Bring in the oil-control primer, pink setting powder and setting mist as a full long-wear set.
TechSci Research (Setting Powder and Face Powder Market, report summary), 2026
Bosson Research (Global Powder Sunscreens Market Research Report 2025, listing), 2025
Chapter · 2 concepts
Gentle: sensitive skin and kids
For the faces that say no first
Some shoppers have already given up on sunscreen because it stung, itched or made their eyes water. Parents face the same problem twice over: a child who will not stand still and skin they do not want to take a chance on. This part of sun care sells on trust, not on numbers. Mineral filters only, short ingredient lists and formats that make the job easy, such as a stick a child can swipe or a cushion a parent can pat on, give the cautious shopper a reason to try again. Self-reported sensitive skin is common across Asia, one in five Malaysians is a child, and kids sun care is growing fastest in Asia Pacific. For 2027, a gentle line can be the one a family keeps in the bathroom for everyone.
The market in numbers
Children aged 0 to 14 made up 21.2% of Malaysia's estimated 34.4 million people in 2026, down from 21.6% in 2025.
Department of Statistics Malaysia (DOSM), Current Population Estimates 2026, released 31 July 2026
In a 2011 survey of 1,500 people in Japan, 54.5% reported sensitive skin; across studies worldwide, about 70% of the general population claim some degree of skin sensitivity (Asia, global).
Farage MA, The Prevalence of Sensitive Skin, Frontiers in Medicine, 2019 (Table 2 and review text)
Asia Pacific baby and kids sunscreen sales were about USD 180 million in 2024 and are forecast to reach USD 450 million by 2033; the region is the fastest growing.
DataHorizzon Research, Baby and Kids Sunscreens Market (report summary)
10
Mineral
Calm Mineral Shield
Sun care for skin that says no to chemical sunscreen.
“Every time I try a new sunscreen my face stings and my eyes water, so now I just wear a cap and hope.”
For some shoppers the problem is not remembering sunscreen. It is what happens after they put it on: a sting, a burn around the eyes, a red patch by evening. They stop wearing it and blame themselves. Calm Mineral Shield is written for them. It uses physical filters only, zinc oxide and titanium dioxide, in a short and gentle formula with moisture care. The texture is light and spreads thin, so it does not leave the heavy white mask mineral sunscreens used to be known for. For a brand, this is the sunscreen a sensitive-skin shopper finally keeps, and recommends to the friend who has the same skin.
Why brands pick it
1
No chemical filters
Mineral filters only, a clear and simple promise for shoppers who have reacted to sunscreens before.
2
Light, not chalky
A fluid, spreadable texture with fine minerals keeps the white cast low, the usual complaint about mineral formulas.
3
A loyal, talking buyer
Sensitive-skin shoppers who find one that works stay with it and pass it on, which builds steady repeat sales.
10Calm Mineral ShieldPhysical UV filters only (zinc oxide and titanium dioxide), polymer spheres that help spread the minerals evenly, niacinamide and hyaluronic acid to support a comfortable skin barrier, and glycerin for moisture. Make it as: Mineral sunscreen cream, Light mineral fluid, Tinted mineral cream
What each part brings
The filters
Physical filters only
zinc oxide and titanium dioxide sit on the skin, no chemical UV filters inside
The feel
Calm, not stinging
a short, gentle formula with moisture care, made for skin that reacts easily
The shield
Built for SPF50 PA++++
broad UVA and UVB cover from minerals, with the final values set by the brand's own tests
Why there is demand
Mineral sunscreen worldwide is valued at about USD 4.89 billion in 2025, forecast to USD 15.41 billion by 2034, with Asia-Pacific growing about 8.8% a year and sensitive skin a main driver.1
A review of sensitive skin studies found about 60 to 70% of women and 50 to 60% of men report some degree of sensitive skin, and Asian respondents more often describe stinging or burning.2
Among Malaysian skincare users, 48% say a dermatologist's recommendation influences which brand they choose, and 39% count dermatological testing as important.3
2027 outlook
Mineral sunscreen is one of the faster growing parts of sun care, and in Asia-Pacific the growth comes from shoppers with reactive skin and from dermatologist advice. In Malaysia, a large share of skincare buyers now look to dermatologists and testing before trusting a brand. Better, finer minerals have also taken away the old white mask. A light mineral sunscreen made for sensitive skin is well placed for 2027.13
Grow it into a line
Mineral sun stickMineral cover in a stick for the nose, cheeks and ears on the go.Mineral cover you can swipe on without rubbing.Why add it A portable second purchase with the same mineral promise.
›
Barrier soothing moisturiserThe no-filter partner for evenings and indoor days.Comfort for reactive skin, morning and night.Why add it Gives the buyer a full routine from one trusted brand.
›
Kids mineral sunscreenMild, mineral filters only, for children of sensitive-skin parents.Mild and mineral filters only.Why add it Sensitive-skin parents often buy for their children too.
›
Gentle low-foam cleanserRemoves mineral sunscreen without stripping reactive skin.Clean skin, no tight feel.Why add it Minerals need a proper cleanse, so it sells alongside.
How to sell the full range
Speak to the shopper who has given up on sunscreen because it stings. Keep the message short and honest: mineral filters only, a short gentle formula, no heavy white mask. Back it with the brand's own skin tests and, where possible, dermatologist advice, because that is what this buyer checks first. It suits pharmacy and clinic channels, sensitive-skin and barrier-care brands, and mothers buying for the whole family.
LaunchOpen with the mineral sunscreen cream and lead with mineral filters only and the brand's own skin tests.
Month 3Add the light mineral fluid or tinted mineral cream and the mineral sun stick for the same buyer.
Month 6Bring in the barrier moisturiser, kids mineral sunscreen and gentle cleanser as a sensitive-skin routine.
Straits Research (Mineral Sunscreen Market, report summary), 2026
Farage MA, Frontiers in Medicine (The Prevalence of Sensitive Skin, review), 2019
Vodus Research (Dermocosmetics in Malaysia, Malaysia Skincare Study 2026, 2,221 respondents), 2026
11
Mineral
Little Sun Kids
Mild mineral sun care that kids put on themselves.
“Every morning before school my son runs away the moment he sees the sunscreen tube, so most days he just goes without.”
Parents do not skip kids' sunscreen because they forget. They skip it because the morning is a chase: a wriggling child, a cream that feels cold and sticky, five minutes they do not have before the school bus. Little Sun Kids changes who does the job. A chunky stick a child can draw on their own cheeks and arms, a cushion they pat like mum's makeup, and a mild lotion for the days a parent takes over. Every format uses mineral filters only, the kind many parents already ask for by name. For a brand, it turns a daily battle into a small ritual the family repeats, and a ritual means a refill.
Why brands pick it
1
Mineral filters only
Zinc oxide and titanium dioxide, the filters parents look for on the label, in every format of the range.
2
Made for little hands
A stick and a pat-on cushion let children apply it themselves, which ends the morning chase and builds the habit early.
3
One family shelf
Lotion, stick, cushion and lip balm under one kids' name, so one trusted product pulls the rest of the range into the basket.
11Little Sun KidsMineral UV filters only (zinc oxide and titanium dioxide), polymer spheres that help spread the filters evenly, allantoin and vitamin E for comfort, and soft plant waxes that give the stick a smooth glide. Make it as: Mineral kids sun lotion, Kids sun stick, Kids sun cushion, Kids lip balm with SPF
What each part brings
The filters
Mineral filters only
zinc oxide and titanium dioxide sit on the skin to reflect and scatter UV
The feel
Mild and comfortable
allantoin and vitamin E keep young skin soft, with no strong scent
The game
They do it themselves
a stick and a cushion turn putting on sunscreen into something kids want to try
Why there is demand
Asia Pacific baby and kids sunscreens are put at USD 180 million in 2024, rising to USD 450 million by 2033, inside a global market growing about 11.2% a year.1
Mineral sunscreens hold about 52% of the global children's sunscreen market in 2025, and Asia Pacific is the fastest growing region at about 11% a year; sticks and roll-ons are named as the easier formats.2
In a poll of 1,120 US parents of children aged 5 to 12, half said they may not reapply unless the child is in water, and only 20% reapply within two hours when the child is in shade.3
2027 outlook
Kids sun care is one of the faster growing corners of sunscreen, and Asia Pacific is growing fastest. Parents are moving toward mineral filters and toward formats that are quick to use, such as sticks and roll-ons. The weak point is everyday use and reapplication, not awareness. A mild mineral range that children can apply themselves answers that gap and gives a family brand a reason to be bought every school term into 2027.123
Grow it into a line
Kids sun stickThe school bag top up a child can use alone at recess.Kids draw it on themselves in seconds.Why add it Gives every lotion buyer a school bag product and doubles the use per child.
›
Kids sun cushionA pat-on format that feels like a grown-up compact and makes kids want to join in.Pat it on like mum's makeup.Why add it A playful format that stands out on shelf and online.
›
Kids lip balm with SPFA small, low-price add-on for lips that burn on beach and sports days.Little lips get sun care too.Why add it A low-price add-on that lifts basket size at the till.
›
Gentle kids body washThe evening step that washes off sunscreen and sand and keeps the family on one brand.Washes off sunscreen and sand, gently.Why add it Adds an evening step and keeps the whole family routine in one brand.
How to sell the full range
Sell to the parent, design for the child. Lead with 'mineral filters only' on the front of the pack, then show a child putting the stick on alone in a short video, because that one scene answers the parent's real problem. It suits mother and baby brands, pharmacy kids shelves, family supermarkets, school holiday promotions and parent communities online.
LaunchOpen with the mineral kids sun lotion and the kids sun stick as a home and school bag pair.
Month 3Add the kids sun cushion and the kids lip balm with SPF for gifting and impulse buys.
Month 6Bring in the gentle kids body wash and a school holiday bundle of the full routine.
DataHorizzon Research (Baby and Kids Sunscreens Market, report summary), 2025
Deep Market Insights (Children's Sunscreen Market, report summary), 2026
C.S. Mott Children's Hospital National Poll on Children's Health (1,120 US parents), via News-Medical, July 2020
Chapter · 3 concepts
Spot care: eyes, lips, hair
The places a face sunscreen misses
Most shoppers protect the middle of the face and stop there. The eyelids are skipped because the cream stings. Lips get a balm with no protection at all. Hair, and the scalp at the parting, get nothing, even after paying for colour at the salon. Spot care sells because each product answers one clear gap a shopper can see in the mirror: an eye cream made for the eye area, a lip jelly that tints and protects, a hair mist that guards colour in the sun. These are small, low-risk add-ons, easy to sell next to a face sunscreen and easy to repeat. Tinted lip SPF already sells strongly in Asia Pacific, and new testing shows sun care can slow colour fade on hair. For 2027, spot care turns one sunscreen sale into three.
The market in numbers
Asia Pacific tinted SPF lip balm sales were USD 428.4 million in 2025, 35.7% of a USD 1.2 billion global market forecast to reach USD 1.8 billion by 2034.
In a UK study of 84 people, sunscreen users missed 11.1% of the face and 14.0% of the eyelid region; with SPF moisturiser they missed 16.6% and 20.9% (global).
Lourenco EAJ et al., Application of SPF moisturisers is inferior to sunscreens in coverage of facial and eyelid regions, PLOS ONE, 3 April 2019
A 2025 Korean study of hair oils, essences and balms found that higher SPF products gave less UV colour fading on hair; lab and in vivo results correlated strongly for oils and balms (R2 0.734) (Asia).
Oh JH et al., Skin Research and Technology, 2025 (abstract via Europe PMC)
12
Mineral
Eye Sun Cream
Sun care made for the skin your sunscreen skips.
“My face sunscreen stings my eyes, so I stop just under them, and that is exactly where my skin looks tired first.”
Watch anyone put on sunscreen and they stop a finger's width below the eyes. Face creams sting there, so the thinnest skin on the face gets the least protection. Eye Sun Cream fills that gap with a product made for the eye area: a soft eye cream that also carries mineral UV filters, patted on from the inner corner to the brow bone. It is light enough to sit under concealer and gentle enough to wear every morning. The shopper already buys an eye cream; this one simply works harder by day. For a brand, it is a new reason to sell the eye cream twice: one for night, one for the sun.
Why brands pick it
1
A gap shoppers can see
Everyone knows sunscreen gets left off near the eyes; this is the first product built for exactly that spot.
2
Mineral filters, gentle feel
Zinc oxide and titanium dioxide in a soft eye cream base, made for the eye area and easy under concealer.
3
Day partner to the night eye cream
Turns one eye cream purchase into a day and night pair, lifting the value of every eye care shopper.
12Eye Sun CreamMineral UV filters (zinc oxide and titanium dioxide) in an eye cream base with hyaluronic acid for moisture, squalane for softness, and a peptide and plant extract chosen to help the under eye look fresher and less puffy. Make it as: Eye cream with SPF, Eye gel cream with SPF, Tinted eye sun cream
What each part brings
The gap
Covers the skipped spot
a small tube made for the eyelids and under eyes, the area most people leave bare
The filters
Mineral, eye area friendly
zinc oxide and titanium dioxide, chosen because mineral filters are the usual pick near the eyes
The care
An eye cream first
hyaluronic acid, squalane and a peptide keep the under eye smooth and fresh looking
Why there is demand
In a UV camera study of 84 people, sunscreen users missed 14% of the eyelid area and SPF moisturiser users missed 21%, the most missed part of the face.1
Five to 10% of all nonmelanoma skin cancers occur around the eyes, although the eyelid area is about 1% of the body's surface; mineral sunscreens are advised there because they sting less.2
Asia Pacific is the largest eye cream market, about USD 2.1 billion or 39.8% of global sales in 2025, forecast to grow about 7.6% a year to 2035.3
2027 outlook
Eye cream is already a large habit in Asia Pacific, and the region leads global sales. At the same time, research keeps showing the eye area is the spot sunscreen misses most, because ordinary creams sting there. Few eye creams are built to protect by day, so the space is still open. A mineral eye sun cream lets a brand meet a known gap with a product shoppers already understand, well placed for 2027.312
Grow it into a line
Night repair eye creamThe evening partner that makes a day and night eye set.Day protects, night repairs.Why add it Doubles the value of every eye care shopper with a matching night step.
›
Mineral face sunscreenCovers the rest of the face with the same gentle filters.The same mild filters, face to eyes.Why add it Extends the gentle mineral story to the whole face.
›
Under eye patchesA weekly treat and a social media friendly add-on.Ten minutes to fresher looking eyes.Why add it A visual, giftable add-on that drives online content.
›
Lip sun balmThe other small spot sunscreen misses, in the same handbag size.Lips and eyes, the spots sunscreen skips.Why add it Pairs two small, often missed spots in one purse kit.
How to sell the full range
Open with a demonstration, not a claim: show a UV camera style image of a face with sunscreen and the bare ring around the eyes, then the eye sun cream filling it. Sell it next to the night eye cream as a pair. It suits skincare brands with an eye care line, pharmacy and dermatology style brands, and women 28 and up who already buy eye cream.
LaunchOpen with the eye cream with SPF and the 'spot your sunscreen skips' message.
Month 3Add the night repair eye cream and sell the two as a day and night set.
Month 6Bring in the mineral face sunscreen, under eye patches and lip sun balm for a full gentle sun routine.
University of Liverpool study in PLoS One (84 people), via News-Medical, April 2019
Modern Aesthetics (Dr Julie Woodward, Duke University, citing the Skin Cancer Foundation), July to August 2017
Global Market Insights (Eye Cream Market, report summary), August 2026
13
Lip SPF
Lip Sun Jelly
A glossy tint your lips wear in the sun.
“My lips go dry and dark after a day outside, but my lip tint does nothing for the sun and my lip balm looks so plain.”
Lips have no sunscreen habit. The face gets SPF every morning, but lips get a tint chosen for colour alone, then spend the commute and the lunch walk in full sun. Lip Sun Jelly does not ask the shopper to add a step; it upgrades the one she already loves. A glossy, juicy jelly tint, available in sheer shades or a colour change version that reacts to each lip, with UV filters and soft butters inside. It looks like makeup and works like lip care. For a brand, lip products are small, cheap to try and quick to finish, and a tint worn every day gets bought again in a new shade.
Why brands pick it
1
Upgrades a habit, adds no step
Shoppers already wear lip tint every day; giving it sun care means no new routine to learn.
2
Shades sell the second tube
A jelly in several sheer shades and a colour change version invites collecting, not just replacing.
3
Comfort that shows
Shea butter, coconut oil and vitamin E keep lips soft and glossy, so the product feels as good as it looks.
13Lip Sun JellyUVA and UVB filters for lips (octinoxate, octocrylene, homosalate and avobenzone, or zinc oxide for a mineral version), with shea butter, coconut oil and vitamin E for softness and sheer colour pigments for a glossy tint. Make it as: Tinted lip jelly with SPF, Lip balm stick with SPF, Lip and cheek balm with SPF, Colour change lip jelly
What each part brings
The tint
Glossy, juicy colour
a sheer jelly tint shoppers want to wear, not a plain balm they forget
The shield
Sun care for lips
UVA and UVB filters, with the final SPF set by the brand's own tests
The care
Soft, never dry
shea butter, coconut oil and vitamin E keep lips cushioned through the day
Why there is demand
Tinted SPF lip balm is valued at about USD 1.2 billion in 2025, and Asia Pacific is the largest region with 35.7%, about USD 428.4 million, helped by social media and livestream shopping.1
Asia Pacific holds about 30% of the global lip care market, put at USD 4.3 billion in 2026, and is the fastest growing region; lip balms of SPF 15 or higher are the recommended level.2
In a survey of 234 beachgoers, 78% used sun protection on skin but only 47% used it on their lips; 60% of women did, against 20% of men.3
2027 outlook
Lip care is growing fastest in Asia Pacific, and the region already leads tinted SPF lip balm, pushed by social media and live shopping. Shoppers want one product that gives colour, care and sun protection together, while lip protection still lags far behind face and body. A glossy jelly tint with sun care inside meets that demand at a small, easy to try price, a strong fit for 2027.123
Grow it into a line
Lip and cheek balm with SPFOne pot of colour for lips and cheeks, sun care included.One pot, lips and cheeks, sun care in.Why add it Stretches one hero colour across two uses and lifts basket value.
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Overnight lip maskThe night step that repairs lips after a day in the sun.Wake up to soft, smooth lips.Why add it Adds an evening step and a reason to buy two lip products.
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Men's clear lip balm with SPFA plain, no-shine version that brings men into the range.No shine, no colour, just sun care.Why add it Opens a new shopper without new colour development.
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Mini lip trio gift setThree shades in one box for festive and gifting seasons.Three shades, one gift.Why add it Turns shades into a gift for Raya, Chinese New Year and year end.
How to sell the full range
Sell it as a lip tint first and sun care second: lead with swatches, shade names and a glossy close up, then add 'with SPF' as the reason to choose it over any other tint. Launch with three to five shades and a colour change hero for live selling. It suits young colour cosmetics brands, skincare brands that want a low-price entry item, and pharmacy and convenience counters.
LaunchOpen with three sheer shades and one colour change lip jelly with SPF, built for live selling.
Month 3Add the lip and cheek balm with SPF and the overnight lip mask for a day and night lip routine.
Month 6Bring in the men's clear lip balm with SPF and a mini lip trio gift set for festive seasons.
Persistence Market Research (Lip Care Products Market, report summary), 2026
Dermatology Times, University of Texas Medical Branch beach survey (234 people, 2004 data), November 2007
14
Water mist
Hair UV Mist
Your hair colour spends all day in the sun too.
“I paid for my hair colour last month and it already looks faded and dry, and I spend most of the day outside.”
Hair is the part of us that sits in the sun the longest and gets the least care for it. Salons spend an hour on colour, then the shopper walks out into a long, bright day. Hair UV Mist gives that colour a daily guard. A light water mist with a UV filter and soft conditioners, sprayed on dry or damp hair before heading out, it helps protect hair from sun while leaving lengths smooth and easy to comb. No oil, no crunch, a fresh lemon verbena scent. For a brand, it opens a haircare shelf most sunscreen ranges never reach, and for a salon, it is the take-home product that protects the colour they just sold.
Why brands pick it
1
Protects what she paid for
Coloured and treated hair fades in the sun; a daily mist that helps protect hair from sun speaks to money already spent at the salon.
2
Light enough for every day
A water mist with no oil or grease, so it fits fine, oily or humid weather hair as easily as thick hair.
3
A shelf beyond sunscreen
Takes a sun care brand into haircare and salon retail, where few rivals carry a sun product.
14Hair UV MistA water-friendly UV filter that helps protect hair from sun, light conditioners (a silicone, guar and a conditioning agent) for an easy comb, sodium PCA and glycerin to hold moisture, and a fresh lemon verbena scent. Make it as: Leave-in hair UV mist, Colour care hair mist, Travel size hair mist
What each part brings
The filter
Helps protect hair
a water-friendly UV filter in a light leave-in mist that helps protect hair from sun
The care
Soft, easy comb
light conditioners and a moisture binder keep lengths smooth without weighing them down
The mist
No oil, no grease
a fine water mist sprays on dry or damp hair and leaves no film
Why there is demand
UV-blocking hair sprays are valued at about USD 1.35 billion in 2025, and Asia Pacific, about USD 365 million, is the fastest growing region at about 9.2% a year to 2034.1
The UV protection hair mist market is put at USD 0.92 billion in 2025, rising to USD 1.68 billion by 2034, with year-round tropical sun and K-beauty trends named as Asia Pacific drivers.2
A laboratory study found UV and sunlight increased protein loss in every hair type tested, with UVB causing two to five times more protein damage than UVA plus visible light, and colour change was greatest in lighter hair.3
2027 outlook
Hair sun care is still small next to face sunscreen, but it is growing, and Asia Pacific is growing fastest. Shoppers who colour or treat their hair are learning that sun fades and dries it, and salons are adding UV sprays as take-home care. A light, multi-use mist sold through salons, e-commerce and influencers fits where haircare is heading in 2027.123
Grow it into a line
Colour care shampooThe wash step that keeps colour from fading in the shower.Gentle wash that keeps colour bright.Why add it Gives the mist a daily wash partner and a bigger salon basket.
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Leave-in conditioning creamRicher care for thick or dry lengths, paired with the mist.Rich softness, no greasy lengths.Why add it Covers thicker and drier hair that wants more than a mist.
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Hair and body sun mistOne bottle for the beach bag, hair and arms in one go.Hair and arms, one spray.Why add it Links haircare back to the brand's sun care for beach and travel.
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After-sun hair maskA weekly repair treat after holidays and long outdoor days.Bring hair back after the sun.Why add it Adds a weekly repair step and a post-holiday reason to buy.
How to sell the full range
Sell it to the shopper who just coloured her hair, ideally through the salon chair: the stylist sprays it on at the end of the service and the bottle goes home. Online, a before and after of faded versus fresh colour does the work. It suits haircare brands, salon professional lines, hair colour brands and sun care brands wanting a second shelf.
LaunchOpen with the leave-in hair UV mist through salons and online, sold as colour care.
Month 3Add the colour care shampoo and leave-in conditioning cream for a full colour routine.
Month 6Bring in the hair and body sun mist and after-sun hair mask for holiday and travel seasons.
Intel Market Research (UV Protection Hair Mist Market, report summary), May 2026
Nogueira and Joekes, Journal of Photochemistry and Photobiology B (PubMed record 15157906), 2004
Chapter · 3 concepts
On the go
Sunscreen that comes along for the day
Sunscreen put on at 7am is not the sunscreen still working at 3pm, and most shoppers know it. What stops them reapplying is not knowledge but the moment: makeup on, hands not clean, a tudung in the way, no mirror. On-the-go sun care sells by fixing that moment. A stick swipes on in seconds and fits a pocket. A water mist with no gas sprays over makeup. An aerosol covers the face and neck without touching either. Malaysians spend long hours on the road between home, work and errands, and Southeast Asia's stick sunscreen market is set to more than double by 2033. For 2027, the brand that makes reapplying as easy as checking a phone will be the one shoppers carry in their bag, not leave by the sink.
The market in numbers
A Klang Valley commuter spends, on average, over 500 hours a year in traffic, about two hours and 15 minutes a day, according to a UKM civil engineering lecturer.
The Vibes, Klang Valley commuters lose over 500 hours a year to traffic congestion, 1 September 2025
Southeast Asia's stick sunscreen market was USD 68 million in 2025 and is forecast to reach USD 151.2 million by 2033, growing 9.28% a year; Malaysian demand centres on face protection and daily commuting.
HTF Market Intelligence, Southeast Asia Stick Sunscreen Market, updated 14 October 2026 (report summary)
Among sunscreen users in Bangkok, 68.67% understood the advice to reapply, but only 46% knew how much product is needed to reach the SPF on the pack (SEA).
Sirikudta W, Thaninkitiwong S, Assessment of sunscreen knowledge of sunscreen users in Bangkok, Thai Journal of Dermatology, 2010
15
Stick
Swipe Stick SPF50
Three seconds, one swipe, back to your day.
“At lunch I know I should top up my sunscreen, but I am not going to squeeze cream onto my hands in the middle of the office.”
Top ups fail on mess, not on willpower. Cream on the fingers at a desk, in the car or on the field is the moment people give up. Swipe Stick puts sunscreen in the format of a glue stick: twist, swipe across the cheeks, nose and neck, done in three seconds with clean hands. The balm melts on contact and sets to a dry, comfortable finish that sits over makeup. One clear version for everyone, one tone-up version for an even look, one zinc version for mineral fans. It suits women touching up at lunch, men who will never carry a tube, and parents at the side of the pitch. For a brand, it is a small, giftable, always-in-the-bag product.
Why brands pick it
1
Clean hands, every time
No cream on the fingers, so topping up at the desk, in the car or over makeup finally becomes easy.
2
Three versions, three shoppers
Clear for everyone, tone-up for an even look, and zinc for mineral fans, all from one stick format.
3
Small, giftable, always carried
A pocket size product at an easy price, ideal for the till, travel kits and gift sets.
15Swipe Stick SPF50A blend of broad UVA and UVB filters (including bemotrizinol, a long-wave UVA filter, octocrylene and octinoxate), or zinc oxide for a mineral version, set in a balm of plant and mineral waxes with silica powder for a dry finish. Make it as: Clear sun stick, Tone-up sun stick, Mineral zinc sun stick
What each part brings
The swipe
Three second top up
a twist-up stick glides over bare skin or makeup with no cream on the fingers
The shield
Built for SPF50
broad UVA and UVB filters, with the final SPF and PA set by the brand's own tests
The size
Fits a pocket
a slim stick that lives in a pocket, a car door or a gym bag
Why there is demand
The Southeast Asia stick sunscreen market is put at USD 68 million in 2025 and forecast to reach USD 151.2 million by 2033, about 9.3% a year, with face use about 62% and Indonesia the largest market.1
Sunscreen sticks were valued at USD 2.11 billion in 2024 and are forecast to reach USD 3.22 billion by 2030, about 7.2% a year, with tinted and hybrid filter sticks named as growth areas.2
Asia's beauty press calls sun sticks the SPF format of choice among K-beauty fans, driven by influencers, dermatologists and routines that call for midday reapplication over makeup.3
2027 outlook
Sticks are one of the fastest growing sunscreen formats in Southeast Asia, carried by Korean and Japanese beauty influence, the demand for non-greasy formats in humid weather, and social commerce. The world market is moving toward tinted and hybrid sticks that do more than one job. A clear, tone-up and zinc stick family covers the main shoppers in one format, well timed for 2027.123
Grow it into a line
Daily face sunscreenThe morning layer the stick tops up through the day.Morning cover, stick top ups all day.Why add it Gives stick buyers a morning product and makes a natural pair.
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Body sun stickA wider stick for arms, neck and the back of the legs.Swipe your arms, no sticky hands.Why add it Takes the same habit to arms and neck for outdoor days.
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Lip sun stickA mini twin for lips that slips into the same pocket.A mini swipe for lips.Why add it A low-price twin that lifts every basket.
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Sun stick travel duoFace and lip sticks in one pack for travel and gifting.Face and lips, packed in one.Why add it Turns two sticks into a gift and a travel kit.
How to sell the full range
Lead with the action: a short clip of a swipe over a made-up cheek, three seconds, clean fingers. That single scene sells it better than any claim. Put it at the till and in travel kits. It suits young beauty brands, men's grooming brands, sports and outdoor brands, and convenience, pharmacy and online live channels.
LaunchOpen with the clear sun stick and show the three second swipe over makeup.
Month 3Add the tone-up and zinc sticks, plus the daily face sunscreen as the morning partner.
Month 6Bring in the body sun stick, lip sun stick and a travel duo for holidays and gifting.
360iResearch via GII (Sunscreen Stick Market, report summary), August 2025
Tatler Asia, 16 April 2025
16
Water mist
Water Sun Mist
Sun care in a water mist. No gas, just press and refresh.
“By 3pm my makeup has melted in the heat, and I am not rubbing another layer of cream on top of it.”
Shoppers in Asia already carry a face mist for the heat. Water Sun Mist puts sun filters into that same habit. It is a plain pump bottle with water inside, no gas and no propellant, so it feels like the hydrating mist they know rather than a spray can. The filters dissolve fully in the water, so each press gives a clear, fine cloud that lands over foundation, dries quickly and leaves no white film. A cool, fresh feel turns the afternoon top up into a small treat instead of a chore. For a brand, it is a simple story for a live stream: press, refresh, covered. It also sits beside skincare, because it looks and feels like a toner.
Why brands pick it
1
Feels like a face mist
Shoppers already mist their face to cool down; this one adds sun filters to a habit they have, so there is nothing new to learn.
2
No gas, simple pump
A water-based pump mist with no propellant is easy to explain, easy to carry in a handbag and easy to use near the face.
3
Made for over makeup
A fine water cloud settles on top of foundation instead of being rubbed in, so the afternoon top up does not undo the morning look.
16Water Sun MistWater-soluble filters for UVB (phenylbenzimidazole sulfonic acid) and UVA that dissolve fully so the mist stays clear, a light film former that helps them sit evenly, allantoin to soothe, glycerin for moisture and an optional cooling touch. Make it as: Face sun mist, Cooling water sun mist, Sun toner mist, Mini handbag pump mist
What each part brings
The water
Clear as water
the filters dissolve fully in water, so the mist sprays fine and dries with no white film
The pump
No gas inside
a simple pump bottle with nothing pressurised, easy to carry, store and explain
The shield
Built for SPF50
water-soluble UVA and UVB filters, with the final SPF and PA set by the brand's own tests
Why there is demand
In China, more than half of female consumers say they are interested in a setting spray with SPF, and use of sunscreen sprays and makeup with SPF grew 5% in 2023 over 2022.1
Asia-Pacific is the largest face mist region, about USD 761 million in 2025 or 42.3% of global sales; the global face mist market is forecast to grow about 7.2% a year to 2034.2
About three in four Malaysian women surveyed wear makeup, and 35% spend around half an hour on it: exactly the work a cream top up would smear.3
2027 outlook
The next step in sun care is the top up. Most adults know they should reapply, few do, and brands are now building products made only for that moment, with mists at the front because they leave makeup alone. Interest in SPF setting sprays is already high in Asia, and face mists are a daily carry. A water-based sun mist with no gas fits that shopper in 2027 and sells easily beside skincare.412
Grow it into a line
Water-light sun essenceThe morning base layer the mist tops up through the day.A watery morning layer that sits light under makeup.Why add it Gives every mist buyer a morning product and builds a two-piece set.
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Lip balm SPFCovers the one spot a face mist misses, an easy add-on at checkout.Soft lips with sun care built in.Why add it A low-cost add-on that lifts basket size at the counter.
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Hair and parting UV mistSame pump habit for the hair parting and coloured hair.Light mist for the parting and coloured hair.Why add it Extends the same pump habit to hair, a spot most shoppers forget.
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Body water sun mistA bigger bottle of the same water mist for arms, neck and legs.Cool water cover for arms and neck in seconds.Why add it Opens the body shelf with a format shoppers already trust from the face mist.
How to sell the full range
Sell it as a face mist that also protects, not as another sunscreen. Show the afternoon moment: makeup on, office or campus, press three times and done. Point out there is no gas, just water and a pump, which feels gentle and travels easily. Pair it with a morning sun essence as a set. It suits skincare brands with a toner or mist already on shelf, beauty counters and live selling.
LaunchOpen with the face sun mist and film it going on over a full made-up face at 3pm.
Month 3Add the water-light sun essence as the morning partner and sell morning plus afternoon as a set.
Month 6Bring in the lip balm SPF, hair UV mist and body water sun mist for a full top up range.
Mintel (APAC suncare brands: responding to changing consumer needs, citing Suncare China 2023), 2024
Picodi (Malaysians' cosmetics preferences, June 2020 survey across 44 countries), 2020
Cosmetics Business (How SPF mists became a bestselling sunscreen format), 2023
17
Aerosol spray
Reapply Anywhere SPF50
Top up your sunscreen without touching your face.
“I put sunscreen on at 7am, but I never top it up because it would ruin my makeup and my tudung.”
Most shoppers put sunscreen on once, in the morning, and never again. Not because they do not care, but because a cream over foundation smears and a cream near the tudung leaves marks. Reapply Anywhere turns the top up into a two second habit: hold, spray, done. A fine mist settles over makeup and around the hijab line, feels cold on contact, and dries without a sticky film. Malaysian midday UV reaches the extreme range, so the reason to reapply is real, and a spray removes the excuse. For a brand, it is a sunscreen people actually finish, and a sunscreen that gets finished gets bought again.
Why brands pick it
1
Solves the top up problem
Reapplying over makeup or a hijab is the moment shoppers skip; a no-touch spray makes it easy at the desk, in the car or between classes.
2
Cold, light and dry
Feels cold on contact and dries light, so it suits hot afternoons and oily skin instead of adding a heavy layer.
3
Faster use, faster rebuy
A spray used two or three times a day runs out sooner than a morning cream, which brings customers back more often.
17Reapply Anywhere SPF50A blend of UVA and UVB filters (including avobenzone, octocrylene, bemotrizinol and a UVA filter for long wavelengths), polymer spheres that help spread the filters evenly, a cooling agent that feels cold on contact, and allantoin to keep skin comfortable. Make it as: Face and body sun spray, Cooling sun mist, Mini handbag sun spray
What each part brings
The spray
No hands needed
a fine even mist lands over makeup and around the hijab line without rubbing
The cold
Feels cold on contact
a cooling agent gives a fresh feel the moment it lands, welcome under the midday sun
The shield
Built for SPF50
a blend of UVA and UVB filters, with the final SPF and PA set by the brand's own tests
Why there is demand
53% of Malaysian skincare users already use sunscreen, and 44% of current users plan to use more sunscreen and masks in the coming year.1
Asia-Pacific sunscreen mists are valued at about USD 485 million in 2025 and forecast to reach USD 938 million by 2033, about 7.6% a year, with on-the-go reapplication rated a very attractive opportunity.2
MetMalaysia recorded a UV index of 12, in the extreme range, in Petaling Jaya, and advised sunscreen of at least SPF30 and less time outdoors between 11am and 4pm.3
2027 outlook
Sunscreen is already a daily step for half of Malaysian skincare users, and more plan to use it. The next growth is in how often it is used, not whether. Mists are growing across Asia-Pacific as the easy way to reapply, and Malaysian sun care is moving toward hybrid products with skin care benefits, sold heavily through TikTok Shop. A cooling, no-touch top up spray fits that shopper well into 2027.124
Grow it into a line
Daily face sunscreen gelThe morning base layer the spray tops up, a natural pair in one set.Morning cover that sits light under makeup.Why add it Gives every spray buyer a morning product and makes a natural two-piece set.
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Body sun mousseCovers arms and legs for outdoor days in a light foam that spreads fast.A light foam that covers arms and legs in seconds.Why add it Opens the body sun care shelf and suits outdoor and travel baskets.
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After-sun cooling sprayEvening step that cools and soothes skin after a day out.Cool, calm skin after a day in the sun.Why add it Adds an evening step and a reason to buy before every holiday.
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Kids sun sprayFast, no-fuss cover for children who will not stand still for a cream.Quick cover for kids who will not wait for a cream.Why add it Brings parents into the range and lifts family basket size.
How to sell the full range
Lead with the moment every shopper knows: sunscreen in the morning, then nothing for the rest of the day because cream ruins makeup and marks the tudung. Demo the spray over a made-up face at the counter or in a short video, because seeing it go on clean closes the sale. Pair it with a daily sunscreen gel for the morning. It suits young women's beauty brands, modest-fashion brands, drugstore and convenience shelves, and online live selling.
LaunchOpen with the face and body sun spray and show it going on over makeup and around the hijab line.
Month 3Add the daily face sunscreen gel as the morning partner and sell the two as a set.
Month 6Bring in the body sun mousse, after-sun cooling spray and kids sun spray for holidays and families.
Vodus Research (Malaysia Skincare Study 2026, 2,221 respondents), 2026
Euromonitor International (Sun Care in Malaysia, report summary), 2026
Chapter · 3 concepts
Body and outdoor
Below the chin, where sun care stops
Face sunscreen has become a habit; body sunscreen has not. Yet the arms on a motorbike, the legs at a futsal game and the neck of a man who never buys skincare all take the same sun. This part of sun care sells on the life a shopper already lives, not on a beach holiday. A body lotion or mist for the daily ride, a sport formula made for active days, a two-in-one that lets a man replace his moisturiser rather than add a step: each fits a routine that exists today. Malaysia keeps putting hundreds of thousands of new motorcycles on the road, more Malaysians are physically active, and many men in the region already use a cream every day. For 2027, body and men's sun care is the widest open shelf in the category.
The market in numbers
534,886 new motorcycles were registered in Malaysia from January to August 2026, with second quarter registrations 12.3% above the first.
paultan.org, motorcycle registrations in Malaysia January to August 2026, 2 October 2026
The share of physically inactive Malaysians fell from 43.7% in 2006 to 25.1% in 2019, citing Ministry of Health national survey data.
Elumalai G et al., The Sports Participation Trend among Malaysians by Gender, Ethnic and Age Group, IJARPED, 2022
In a survey of 2,100 men aged 20 to 49 in Japan and six Southeast Asian countries including Malaysia, 30% or more of men in every country except Japan use a cream at least once a day (SEA).
Asmarq, Southeast Asia Men's Skin Care Survey (usage and purchase edition), published 31 October 2023, fieldwork May 2022
18
Hybrid
Commute Arms Body Sun
Sun care for the arms and legs that ride, walk and wait outside.
“My face is fine, but my arms are two shades darker from riding the motorbike to work every day.”
On a motorbike, a walk to the train or a wait at the bus stop, the sun lands on the same places every day: the backs of the hands, the forearms, the strip of shin below the trousers. Face sunscreen never reaches them, and the wrist tan line shows it. Commute Arms Body Sun is a body lotion first, light enough to put on after the morning shower like any moisturiser, with UVA and UVB filters built in. It dries fast, so a shirt sleeve or riding gloves go on straight after. A body mist covers the back of the neck and legs in seconds. Shoppers see the point where they notice it most: arms that match their face.
Why brands pick it
1
Where face sunscreen never goes
Arms, hands, neck and legs take the daily commute sun, and most shoppers cover only the face; this gives them a body step.
2
A lotion, not a chore
It replaces the body lotion they already use after a shower, so protection joins a habit instead of adding one.
3
Big bottle, daily use
Body cover uses far more product than a face cream, so bottles are bigger and run out sooner, which means more rebuys.
18Commute Arms Body SunA blend of UVA and UVB filters (including octinoxate and bemotrizinol, with titanium dioxide in some bases), glycerin and hyaluronic acid for a light moisture feel, vitamin E, and for the after-sun, a cooling agent and allantoin. Make it as: Body sun lotion, Body sun mist, Brightening body lotion SPF
What each part brings
The lotion
Body lotion feel
spreads fast over arms and legs and dries without a greasy shine, so sleeves go on straight away
The tone
Even-looking arms
daily cover where the sun hits every ride, with a brightening skin care feel
The shield
Built for SPF50
a blend of UVA and UVB filters, with the final SPF and PA set by the brand's own tests
Why there is demand
Malaysia has 18.9 million registered motorcycles; even with 9.2 million deemed inactive, millions of riders still put their arms and hands in the sun every day.1
In Thailand, 87% of consumers use sun care daily, but three in five who use several products worry about greasiness and stickiness; Mintel advises lighter body textures and mists for outdoor use.2
Global after-sun care is worth about USD 2.23 billion in 2025 and is forecast to grow about 3.7% a year to around USD 3.21 billion by 2035, with lotion holding a healthy share.3
2027 outlook
Sun care in Asia is moving from the face to the whole body, and shoppers want it lighter: textures that do not feel greasy in heat, and mists for outdoor days. Malaysia's commute keeps millions of arms and legs in the sun every working day. After-sun is a steady, growing shelf of its own, which gives a body sun range an evening step. Light, daily body protection fits this shopper well into 2027.213
Grow it into a line
After-sun cooling gelThe evening step that cools and calms skin after a day on the road.Cool, calm skin after a day in the sun.Why add it Adds an evening step and a reason to buy after every long ride or beach day.
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Hand cream SPFCovers the backs of the hands that sit on the handlebar all day.Soft hands with sun care built in.Why add it A small, low-cost add-on that targets the most exposed spot on a rider.
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Travel body sun mistA small mist for the bag, to top up the neck and arms at lunch.Quick mist for neck and arms on the go.Why add it Brings a second, smaller unit into the same basket and a lunchtime top up.
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Kids body sun lotionMild body cover for children on the school run and weekend outings.Mild daily cover for children's arms and legs.Why add it Brings parents into the range and lifts family basket size.
How to sell the full range
Lead with the tan line every rider knows: a fair face and darker forearms, or the mark at the wrist where the glove ends. Show the lotion going on after a shower and a shirt going on straight after, because dry-down speed closes the sale. Sell big bottles and value packs. It suits body care brands, brightening body lotion brands, drugstores, petrol station and convenience shelves, and online sellers with family baskets.
LaunchOpen with the body sun lotion in a big daily bottle and film the morning shower to motorbike routine.
Month 3Add the after-sun cooling gel as the evening partner and sell day plus night as a body set.
Month 6Bring in the hand cream SPF, travel body sun mist and kids body sun lotion for school holidays.
Expert Market Research (After Sun Care Products Market, report summary), 2025 to 2035
19
Hybrid
Field Day Sport
Sunscreen made for active days, from warm up to final whistle.
“Every Saturday run or futsal game, my office sunscreen feels heavy and slides off once I start sweating.”
Malaysia is lacing up. Big city races now fill with tens of thousands of entries, and weekend futsal, cycling and hiking take every cool morning before the heat. Most of those people still wear a daily sunscreen made for the office, then wonder why it feels heavy at kilometre five. Field Day Sport is made for active days. A light hybrid lotion with a film former that helps it hold while you move, a spray for backs, shoulders and legs, and a clear gel for those who hate the feel of cream. The selling moment is race day and the gym bag. For a brand, race kits and event booths turn one sample into a season of buying.
Why brands pick it
1
Built for the sweat hour
A film-forming base made to hold while skin heats up; the brand adds a water or sweat resistance claim once its own test supports it.
2
Three textures, one team
Lotion for face and arms, spray for backs and legs, gel for people who hate cream: one line covers every player.
3
Sold where people sweat
Race kits, sports shops, gyms and club tournaments are ready-made channels where one sample reaches thousands of buyers.
19Field Day SportA blend of UVA and UVB filters (octinoxate, octocrylene, avobenzone, bemotrizinol and a UVA filter for long wavelengths) with titanium dioxide, a film former that helps the layer hold on skin, and squalane and panthenol to keep skin comfortable. Make it as: Sport sun lotion, Sport sun spray, Sport sun gel
What each part brings
The hold
Made to stay put
a film former helps the layer hold on skin while you move, with water or sweat resistance only if the brand's own test supports it
The feel
Light when hot
a light lotion and a clear gel that do not turn heavy or sticky as you heat up
The shield
Built for SPF50
UVA and UVB filters with titanium dioxide, the final SPF and PA set by the brand's own tests
Why there is demand
SCORE Marathon in Putrajaya drew about 33,000 sign-ups in 2025, up from 24,253 runners the year before and 3,674 at its 2014 start.1
Sports sun care was worth about USD 1.81 billion globally in 2023, forecast to reach USD 2.67 billion by 2032; lotion is the largest format at 37.9%, and Asia-Pacific is expected to lead growth.2
A second estimate puts sports sun care at USD 1.3 billion in 2023, growing about 8.5% a year to 2029, with gel the fastest growing format and demand rising for sweat and water resistant products.3
2027 outlook
Mass running in Malaysia keeps setting records, and the KL marathon alone drew a record 42,000 registrations in 2025. Every race, league and gym is a crowd of people who need sunscreen that suits sweat, not the office. Sports sun care is growing worldwide, with Asia-Pacific expected to lead and gels the fastest format. A clear sport range with event-ready sampling fits that shopper well into 2027.423
Grow it into a line
Sport face stickA pocket stick for nose, cheeks and ears at half time.Three swipes at half time, no hands to wash.Why add it Gives a fast top up format that fits a pocket or a race belt.
›
Sport lip balm SPFCovers dry, sun-hit lips on long runs and rides.Lips stay comfortable through a long run.Why add it A low-cost add-on for every race kit and checkout counter.
›
After-sport cooling gelCools and calms skin after a morning in the sun.Cool, calm skin after the final whistle.Why add it Adds a post-game step and doubles the use per session.
›
Kids sport sun lotionMild cover for school sports days and junior leagues.Mild cover for little players.Why add it Brings parents and school sports days into the range.
How to sell the full range
Sell it where people sweat: race expos, running clubs, futsal courts, cycling groups and gyms. Put a sachet in race kits and let the morning do the demo. Show the three textures on three bodies: a runner's face, a cyclist's back, a footballer who hates cream. Keep the claim at 'made for active days' until the brand's own water or sweat test is done, then add it. It suits sports nutrition brands, sports retailers, pharmacy chains and online sellers.
LaunchOpen with the sport sun lotion and spray, sampled through race kits and running club partners.
Month 3Add the clear sport sun gel and the sport face stick for people who want lighter or faster.
Month 6Bring in the sport lip balm, after-sport cooling gel and kids sport lotion for school sports season.
The Star (Putrajaya mass running event charts 33,000 sign-ups), 3 July 2025
Global Market Insights (Sports Sun Care Market, report summary, 2023 base year)
TechSci Research (Sports Sun Care Market, report summary), January 2024
Sports World Malaysia (KLSCM 2025 record registrations), 6 October 2025
20
2-in-1
Men's One-Step SPF
One bottle after washing. Moisturiser and sunscreen, done.
“I wash my face and go; I am not doing three products just to leave the house.”
Most men do not skip sunscreen because they do not care. They skip it because nobody told them which one to buy, and a separate step feels like too much. Men's One-Step SPF removes the decision. It is the moisturiser he already understands, with UVA and UVB filters built in: wash, one pump, out the door. The texture is light and non-greasy for oily skin, with a fresh tea scent instead of perfume, and it sits fine under a helmet or a cap. Barrier lipids and panthenol keep skin comfortable after shaving. For a brand, it is the easiest yes in men's grooming: one product, one habit, one rebuy.
Why brands pick it
1
No choice to make
Men say they do not know which sunscreen to pick; one bottle that is both moisturiser and sunscreen ends the question.
2
Fits the wash and go
One pump after washing, nothing to layer, so it suits men who never had a skincare routine.
3
Made for oily, shaved skin
A light, non-greasy finish for humid days, with barrier lipids and panthenol for comfort after the razor.
20Men's One-Step SPFA blend of UVA and UVB filters (including octinoxate and octocrylene), polymer spheres that help spread the filters evenly, barrier lipids and panthenol to keep shaved skin comfortable, and a light tea scent. Make it as: 2-in-1 moisturiser SPF, Oil-control gel SPF, Face and neck lotion SPF
What each part brings
The step
One step only
moisturiser and sunscreen in one bottle, used once right after washing
The finish
Light, not shiny
a non-greasy finish for oily skin in humid weather, comfortable under a helmet or cap
The shield
Built for SPF50
a blend of UVA and UVB filters, with the final SPF and PA set by the brand's own tests
Why there is demand
In Japan, 36% of men use sunscreen against 85% of women; 79% of men say they do not know how to choose one and 74% do not know how to use it.1
Men's sunscreen is worth about USD 1.8 billion globally in 2025 and is forecast to reach USD 2.9 billion by 2034, about 6.2% a year, with Asia-Pacific the largest region at 38.5%.2
Japanese makers launched men's all-in-one UV gels in 2026 that double as toner and moisturiser; a maker's survey found about 10 to 15% more men care for their skin than in 2022.3
2027 outlook
Men's grooming keeps growing, and in Malaysia oily skin is the top skin worry men name. The gap is sunscreen: men use far less than women, mostly because they do not know what to buy. Asia's answer is the all-in-one, a single gel or lotion that is moisturiser and sunscreen at once. A light, non-greasy 2-in-1 built for humid weather fits the Malaysian man who wants one step in 2027.413
Grow it into a line
Oil-control face washThe wash before the one step, sold as a two-piece starter set.Clean, matte skin before the one step.Why add it Gives every buyer a two-step starter set and a second rebuy.
›
Men's lip balm SPFA small add-on for riders and outdoor workers with dry lips.No more dry, cracked lips in the sun.Why add it A cheap add-on at checkout that riders and outdoor workers need.
›
Men's sun stickA pocket top up for the face and neck at lunch or after sport.Three swipes on face and neck, no mess.Why add it Adds a pocket format for top ups without a mirror.
›
After-shave soothing gelCalms the razor sting on shaving days, ahead of the one step.Calm skin after the razor.Why add it Ties the range into the shaving routine men already have.
How to sell the full range
Sell it as a moisturiser that also protects, never as 'sunscreen for men', because men buy the step they understand. Keep the pack plain and the message short: wash, one pump, go. Show it on oily skin in humid weather and under a motorbike helmet. A wash plus one step starter set is the easiest first purchase, often bought by a partner. It suits men's grooming brands, barbers, pharmacies, convenience shelves and online sellers.
LaunchOpen with the 2-in-1 moisturiser SPF and the oil-control face wash as a starter set.
Month 3Add the men's lip balm SPF and after-shave soothing gel as low-cost add-ons.
Month 6Bring in the men's sun stick for riders, outdoor workers and the gym bag.
Mintel (press release on Japan suncare), June 2023
The Star (Bernama-Kyodo, Japan makers roll out new UV products for men), 16 August 2026
The Star (Malaysian men put value into looking good, citing Statista), 7 February 2024
How we build a sunscreen
Start from the skin and the moment. We pick the filters.
Your customer chooses a sunscreen by how it feels and where it goes: on a bare face, under makeup, on a child, on the lips, over a tudung at noon. Tell us who it is for and the texture you want; our lab matches the filter system and the base to it. The final SPF and PA come from your product's own tests.
Mineral
Physical filters only
Zinc oxide and titanium dioxide sit on the skin and reflect and scatter UV. The calm choice for sensitive skin and children; we make them light, with little or no white cast.
Chemical
Organic UV filters
Filters that absorb UVA and UVB. They give clear, thin, invisible textures: water-light gels, essences, mists and sticks that vanish on every skin tone.
Hybrid
The best of both
Organic filters with a touch of mineral. The everyday workhorse for high protection with a light feel, a tone-up glow or a matte finish.
Textures we already make
Water-lightgels, essences and milks that feel like nothing
Crystal cleartransparent gels, no white cast
Water-freesilky bases that dry powder soft
Tintedtone-up creams, cushions and powders
Solidsticks and lip balms that slip into a pocket
Mistwater mists and sprays to top up over makeup
Already made in our own lab
Hundreds of sun care formulas developed in house, from kids sticks to tinted cushions, so every concept in this book starts from a sunscreen we already know how to make.
Daily face sunscreensTone-up and tinted creamsMineral sunscreensKids sun careSun sticksSun cushionsSPF powdersLip balms and jellies with SPFSun mists and spraysBody sun lotionsMen's SPF moisturisersAfter-sun care
Draft · checked at source
Selling a sunscreen: what the rules ask
Draft for brand owners, each line checked at source. In Malaysia a sunscreen is a cosmetic, so it follows the same notification and labelling rules as every skincare product, plus a short NPRA guideline written for sunscreens alone: which words a pack may use, how SPF is tested and shown, and which warning must be printed. The UV filters inside come from one permitted list shared across ASEAN. TCT handles the formula, the filters and the making. This page lists what you, as the brand owner, should know before you sell. Each line was read at the source shown on the date given; TCT will confirm the details for each product.
Malaysia: notify before you sellEvery cosmetic, sunscreens included, must be a notified cosmetic before anyone makes, sells, supplies, imports or holds it (Control of Drugs and Cosmetics Regulations 1984, Regulation 18A(1)). The Cosmetic Notification Holder files with NPRA and must be a company incorporated in Malaysia. A notification costs RM50.00 per product (and per variant), is valid for 2 years, and should be renewed no later than 1 month before it expires.NPRA, Guidelines for Control of Cosmetic Products in Malaysia, Second Edition, 1 August 2022 (sections 1.1, 2.6, 2.7) · checked 2026-11-09
Malaysia: a cosmetic, not a drugSunscreen products sit on NPRA's illustrative list of cosmetics. A product stops being a cosmetic once it is presented as treating or preventing disease. For sunscreens, NPRA lists as unacceptable any reference to skin diseases such as skin cancer, or to preventing or reducing cancer. It lists as acceptable: 'Prevent sunburn', 'Protect skin against harmful UVA & UVB rays', 'Prevent sun rays from damaging the skin' and 'UV filter'.NPRA, Annex I Part 1: Illustrative List of Cosmetic Products by Categories; Annex I Part 8: Guideline for Cosmetic Claims, August 2022 (section 2d and table row 10) · checked 2026-11-09
Malaysia: words a sunscreen pack may not useNo claim may imply 100% protection against UVA and UVB, that reapplying is unnecessary (for example 'whole day protection'), 'Sunblock', or 'Waterproof' and 'Sweatproof'. NPRA's claims table also lists 'UV block/cut' as unacceptable, while 'Water/sweat resistant' is acceptable. Claims must be easy to understand and unambiguous, and no UV protection claim may be made below SPF 6.NPRA, Annex I Part 9(i): Guideline for Sunscreen Product (points 1 to 3) and Annex I Part 8: Guideline for Cosmetic Claims (table row 10), August 2022 · checked 2026-11-09
Malaysia: scope and how SPF is shownThe sunscreen guideline covers products whose primary function is UV protection, not moisturisers or make up with a secondary SPF claim, and every sunscreen should protect against both UVB and UVA. Recommended SPF classes: Low, SPF 6 to under 15; Medium, 15 to under 30; High, 30 to under 50; Very High, 50 and above. A product tested above SPF 50 may be labelled only 'SPF 50+': SPF 130, for example, can only be claimed as SPF 50+.NPRA, Annex I Part 9(i): Guideline for Sunscreen Product, August 2022 (scope and point 4) · checked 2026-11-09
Malaysia: SPF must be testedThe SPF value must be backed by testing on the finished product. NPRA names, as a non-exhaustive list of in vivo methods: ISO 24444 (in vivo determination of SPF), AS/NZS 2604:2012 (the Australian and New Zealand sunscreen standard) and the US FDA Final Rule 2011. The guideline names no test method for UVA or PA grading and none for water or sweat resistance; those claims still need evidence in the Product Information File, as every claimed benefit does.NPRA, Annex I Part 9(i): Guideline for Sunscreen Product, August 2022 (point 5); Guidelines for Control of Cosmetic Products in Malaysia, section 3.5 · checked 2026-11-09
Draft · checked at source
Filters, claims and tests
Malaysia: warnings on every sunscreenMandatory on the label: 'Do not stay too long in the sun, even while using a sunscreen product'. Strongly recommended: 'Re-apply frequently to maintain protection, especially after sweating, swimming or toweling'; 'The use of sunscreens is one way to reduce the dangers from sun exposure'; 'Over-exposure to the sun is a serious health threat'; and directions, such as a pictogram, showing how much to apply.NPRA, Annex I Part 9(i): Guideline for Sunscreen Product, August 2022 (points 6 and 7) · checked 2026-11-09
ASEAN: permitted UV filters and their limitsA sunscreen may use only the UV filters on Annex VII, within the maximum concentration given. Examples as read: zinc oxide 25%; titanium dioxide 25%; avobenzone 5%; octocrylene 10%, or 9% in propellant sprays; bis-ethylhexyloxyphenol methoxyphenyl triazine (bemotrizinol) 10%; octyl methoxycinnamate (octinoxate) 10%; phenylbenzimidazole sulphonic acid 8% expressed as acid. A UV filter outside the list, or above its limit, makes the product non-compliant.NPRA, Annex VII: List of UV Filters Which Cosmetic Products May Contain, version 2025-02, 12 December 2025 (Part 1); Guidelines for Control of Cosmetic Products in Malaysia, sections 3.3.8 and 3.3.9 · checked 2026-11-09
ASEAN: filter changes already datedThree changes in the current list affect 2027 launches. Oxybenzone (benzophenone 3), from 15 November 2026: 6% in face, hand and lip products (not sprays), 2.2% in body products and sprays, 0.5% in others, with 'Contains Benzophenone-3' on the label. Homosalate, from 19 November 2027: 7.34% and face products only, not propellant sprays. 4-methylbenzylidene camphor (4%) will be deleted from 17 November 2028.NPRA, Annex VII: List of UV Filters Which Cosmetic Products May Contain, version 2025-02, 12 December 2025 (entries 3, 4 and 18) · checked 2026-11-09
ASEAN: nano zinc oxide and nano titanium dioxideBoth are permitted at up to 25%, and when the nano and non-nano forms are used together the sum may not exceed 25%. Neither nano form may be used in products that may expose the user's lungs by inhalation, which matters for sprays and loose powders. Each must meet a set specification: nano zinc oxide with a median particle size above 30 nm; nano titanium dioxide in rutile form, median size 30 nm or more, photostable in the finished formula.NPRA, Annex VII: List of UV Filters Which Cosmetic Products May Contain, version 2025-02, 12 December 2025 (entries A29a and 27a, footnotes 2 and 4) · checked 2026-11-09
Malaysia: what the label must carryThe outer pack (or the tube, if there is no box) must show: product name and function, directions for use, full ingredient list in descending order, country of manufacture, name and address of the Notification Holder, net contents, batch number, manufacturing or expiry date (expiry is mandatory when the product keeps for less than 30 months), and special precautions, in Bahasa Malaysia and/or English. Ingredients of animal origin must be declared, naming the animal for bovine or porcine sources.NPRA, Annex I Part 7: Cosmetic Labeling Requirements, August 2022 (sections 3.1 and 5) · checked 2026-11-09
ASEAN: the claims test for any cosmeticASEAN uses a five step test: permitted ingredients only, applied to external parts of the body, mainly to clean, perfume, change the appearance, protect or keep in good condition, not presented as treating or preventing disease, and with no permanent pharmacological, immunological or metabolic action. A claim can be softened with modifiers, for example 'helps to' or 'suitable for', to keep it cosmetic.ASEAN Cosmetic Directive, Appendix III: ASEAN Cosmetic Claim Guideline, version date 4 September 2007 (copy hosted by the Singapore Government) · checked 2026-11-09
How we work together
From menu to shelf
PickChoose the concept, or mix two into one.
ShapeTell us your customer, texture, finish, scent and pack.
SampleOur lab makes your first sample from the concept.
LaunchWe test, fill and handle the paperwork for market.
Talk to us
[ Sales contact, phone, email and website to be filled in ]
Every concept in this menu is a starting point, not a finished product. Market figures come from the published sources listed on each page. SPF, PA, water resistance and every other protection or skin claim depend on your formula and its own tests, and follow the rules of the market you sell in.